Customer Experience Digital Data Layer 1.0

Customer Experience Digital Data Layer 1.0

什麼是Digital Data Layer？

網站和移動應用程序用於及時和一致的訪問者數據的幕後結構。定義數據層的最常用方法是使用有時稱爲通用數據對象（UDO）的東西，該對象是用JavaScript編程語言編寫的。數據層中包含的數據類型可以是多種多樣的，包括電子商務交易信息，網絡行爲數據和移動應用程序使用等。

構建良好的數據層既可以作爲支持數字營銷應用程序的通用字典，也可以作爲您希望如何與客戶溝通的統一路線圖。如果沒有關於如何考慮客戶交互數據的模型，則無法將應用程序與常見定義聯繫起來。數據層代表了許多數字營銷人員努力實現的全渠道營銷的承諾。

Customer Experience Digital Data Layer 1.0包含的主要對象如下：

The Root JavaScript Object
Page Identifier Object
Page Object
Product Object
Cart Object
Transaction Object
Event Object
Component Object
User Object
Privacy Object
Security Object
Version Object

An example of a good digitalData object

var digitalData = {
    version: "1.0",
    page: {
        pageInfo: {
            destinationURL: "http://www.example.com/index.html",
            referringURL: "http://www.example.com/electronics.html?cat=15&p=2",
            language: "en_CN",
            pageName: "19\"; Widescreen Flat-Panel LCD Monitor - Electronics"
        },
        category: {
            primaryCategory: "Electronics",
            pageType: "product"
        }
    },
    user: {
        profile: [
            {
                profileInfo: {
                    language: "en_CN",
                    returningStatus: "false"
                }
            }
        ]
    },
    product: [
        {
            productInfo: {
                productID: "156",
                productName: "19\" Widescreen Flat-Panel LCD Monitor",
                description: "2 ms response time; 10,000:1 contrast ratio; 300 cd/m² brightness; 1440 x 900 maximum resolution; DVI-D and 15-pin D-sub inputs",
                productURL: "http://www.example.com/catalog/product/view/id/156/s/19-widescreen-flat-panel-lcd-monitor/category/13/",
                productImage: "/static/images/19-widescreen-flat-panel-lcd-monitor.jpg",
                productThumbnail: "/static/images/19-widescreen-flat-panel-lcd-monitor-thumb.jpg",
                size: "1.0000"
            },
            category: {
                primaryCategory: "Monitors"
            },
            price: {
                basePrice: 399.99,
                currency: "GBP",
                priceWithTax: 399.99,
                taxRate: 0
            }
        }
    ]
};

詳細請參考W3C的官方文檔

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