Five reasons a VC didn't back you
風險投資者不青睞你的5個原因
October 12, 2012
You are an entrepreneur who wants to find and win over a venturecapitalist (VC) or an angel to give your idea a financial boost. Yet manyentrepreneurs make basic mistakes in that first meeting. Here are fivemistakes to avoid:
你是一個正在尋求風險投資者或者天使投資人給你的“點子”經濟動力的創業者，可是很多創業者卻在他們第一次見面的時候犯了低級的錯誤。以下是需要注意的5個案例：
- Cold call instead of trusted introduction – A common belief among VCs is that “if a CEO isn’t resourceful enough to find someone I know to recommend him to me, then he isn’t going to make a very good CEO.” Don’t blind email – I have never funded a company based on blind mail.
- 用冰冷的電話來代替值得信任的介紹---風險投資界的一個普遍信條是“如果一個CEO的人脈資源不足以將他自己介紹給VC，那麼他不是一個好的CEO。”不要盲目的發郵件—我從來沒有基於那些盲目的郵件來投資一個公司。
- Went to VC without preparation – You should study the VC meticulously before the first meeting. What's his background? What other companies has he funded? What are the common elements that you might try to demonstrate and leave a positive impression?
- 不做任何準備去見VC----你應該在見VC之前嚴謹的研究他們的背景，他們以前投資過的公司。研究怎麼樣展示給他們一些通用的元素，然後獲取一個積極的第一印象。
- Poor communication – You need to communicate succinctly. Start with the one sentence that describes your company. Be prepared to succinctly talk about: How large is the market? Who are the competitors? How are you differentiated? What makes your team special?
- 溝通能力差----你需要簡潔的溝通。用一句可以介紹你的公司的話開頭。簡潔的闡述：市場有多大？誰是競爭對手？你與其他人的不同之處？以及你的團隊的獨特性？
- Too much time on market and not enough time on product and team -- Don’t spend too much time on market overview or opportunity. The VC probably knows that better than you, and even if he doesn't, he would probably make up his mind after just a short description. Save your time for your product and your team, which he doesn't know.
- 在市場上花了太多的時間而不是在產品和團隊上-----不要在市場展望和機會上化太多的時間。VC通常在這方面比你知道的更多，及時不是，也通常能夠在一個簡短的說明之後建立這些概念。爲你的產品以及團隊保留更多的時間，這些纔是VC們不清楚的。
- Argue in the first meeting – You are not going to convince a VC that she was wrong about something in a first meeting. Of course, also avoid being a push-over and agree with everything the VC says. If you get stuck on a point, move on to another point. Focus on the positives of your company.
- 在第一次見面的時候爭論----你不必在你與VC第一次見面的時候改變他們對一些事物的看法。當然也不要迫於壓力同意VC們所說的每一句話。如果你在一點上犯了迷糊，跳過去。集中精力展示你的公司的正能量。