Five reasons a VC didn't back you
风险投资者不青睐你的5个原因
October 12, 2012
You are an entrepreneur who wants to find and win over a venturecapitalist (VC) or an angel to give your idea a financial boost. Yet manyentrepreneurs make basic mistakes in that first meeting. Here are fivemistakes to avoid:
你是一个正在寻求风险投资者或者天使投资人给你的“点子”经济动力的创业者，可是很多创业者却在他们第一次见面的时候犯了低级的错误。以下是需要注意的5个案例：
- Cold call instead of trusted introduction – A common belief among VCs is that “if a CEO isn’t resourceful enough to find someone I know to recommend him to me, then he isn’t going to make a very good CEO.” Don’t blind email – I have never funded a company based on blind mail.
- 用冰冷的电话来代替值得信任的介绍---风险投资界的一个普遍信条是“如果一个CEO的人脉资源不足以将他自己介绍给VC，那么他不是一个好的CEO。”不要盲目的发邮件—我从来没有基于那些盲目的邮件来投资一个公司。
- Went to VC without preparation – You should study the VC meticulously before the first meeting. What's his background? What other companies has he funded? What are the common elements that you might try to demonstrate and leave a positive impression?
- 不做任何准备去见VC----你应该在见VC之前严谨的研究他们的背景，他们以前投资过的公司。研究怎么样展示给他们一些通用的元素，然后获取一个积极的第一印象。
- Poor communication – You need to communicate succinctly. Start with the one sentence that describes your company. Be prepared to succinctly talk about: How large is the market? Who are the competitors? How are you differentiated? What makes your team special?
- 沟通能力差----你需要简洁的沟通。用一句可以介绍你的公司的话开头。简洁的阐述：市场有多大？谁是竞争对手？你与其他人的不同之处？以及你的团队的独特性？
- Too much time on market and not enough time on product and team -- Don’t spend too much time on market overview or opportunity. The VC probably knows that better than you, and even if he doesn't, he would probably make up his mind after just a short description. Save your time for your product and your team, which he doesn't know.
- 在市场上花了太多的时间而不是在产品和团队上-----不要在市场展望和机会上化太多的时间。VC通常在这方面比你知道的更多，及时不是，也通常能够在一个简短的说明之后建立这些概念。为你的产品以及团队保留更多的时间，这些才是VC们不清楚的。
- Argue in the first meeting – You are not going to convince a VC that she was wrong about something in a first meeting. Of course, also avoid being a push-over and agree with everything the VC says. If you get stuck on a point, move on to another point. Focus on the positives of your company.
- 在第一次见面的时候争论----你不必在你与VC第一次见面的时候改变他们对一些事物的看法。当然也不要迫于压力同意VC们所说的每一句话。如果你在一点上犯了迷糊，跳过去。集中精力展示你的公司的正能量。