爲什麼很多人不買iPhone？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一眼看到這個問題很多人首先想到的是，因爲沒錢啊！窮啊。。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"一、iPhone在中國太貴，大量用戶“買不起”iPhone X。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"猶記得9年前那位賣腎的少年，爲了購買夢寐以求的iPhone 4，奈何自己財力不足而選擇賣腎買iPhone的瘋狂行爲。這種很傻不理智的現象背後，隱藏的是蘋果手機價格太高的本質。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2009年蘋果手機正式登陸中國內地，憑藉其在性能以及各個方面不俗的表現，而迅速成爲了大家熟知的手機品牌，受到了很多年輕消費者的追捧。但同時，蘋果手機也有一個很大的因素遭到了大家的抗拒和不滿。這個因素就是蘋果手機定價太高，讓很多消費者看到價格後停止了購買的想法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2011年，iPhone 4的發行價格大約4999元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2011年，iPhone 4S售價爲4988元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2012年，iPhone 5的售價爲5399元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2014年，iPhone 6的售價爲7692元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2015年，iPhone 7P的售價爲6388元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2016年，iPhone 8P的售價爲6688元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017年，iPhone X的售價爲8388元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018年，iPhone XS的售價爲8699元；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019年，iPhone11 Pro MAX的售價爲9599元。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/a7/a7708659fcec946bb244f63ffd987ec1.png","alt":"image","title":"image","style":null,"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從4999元到9599元，上漲了差不多近一倍的價格，可以看出蘋果手機單價不斷增長的趨勢。雖然近幾年受國產手機品牌崛起的影響，以及去年開始的5G通訊新週期的影響，蘋果部分機型出現了較大幅度的降價。但對於普通的工薪階層來說，買一部新出的蘋果手機，仍是一件需要考慮再三的事情。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"高定價的背後是高利潤。衆所周知，在全球手機市場中利潤最高的就是iPhone。有數據分析指出，在全球智能手機利潤比中，僅蘋果一家就喫下了73%，三星喫下了13%，國產手機利潤總和僅佔13%，而剩下的1%被剩下的600多個品牌瓜分。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根據摩根士丹利及瑞士銀行等多家分析機構預測，蘋果公司在中國的市場份額，過去幾年時間可能已經下降了三分之一以上，在中國主要大城市地區的市場份額甚至下滑達到了一半。造成這種現象的原因有很多，但其中最主要的還是自身的價格因素。比如iPhone XS高昂的定價，讓很多中國普通消費者根本“買不起”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"分析師們將蘋果手機在中國的表現形容爲“疲弱”。在我國，很多人買不起1000美元的iPhone手機，這是現狀也是實情。而且，國內用戶還有大量如華爲、小米、OPPO、Vivo、魅族等多樣化選擇。1000美元再加上稅費，足夠集齊上述5個品牌各一部不錯的手機了。或許還能有盈餘，花500元購買"},{"type":"link","attrs":{"href":"https://s.click.taobao.com/t?e=m%3D2%26s%3DKW29NgqVOlFw4vFB6t2Z2iperVdZeJviv2laukthwYj87chln4Noyo5gIrvy6wn%2FgqCfS7Db1QYWuy8IWhndkHndrBPSyPYAecjcHGFwyUat3o%2FVJSTxq2sVqSYVij50cmLoMWlkY1wCL64zDyUAnsgXzmPmfL3biYWStHE%2B0ceFSvfO0N66nzO5MaXTjVACtkUxZVQduBBLyrb2g0H2Gy9m39N84ovxdEvPBKGWZnUfixX3ClsIME%2FObZ1sSYQMtuG05VoHAYg%3D&union_lens=lensId%3AOPT%401600257819%400b5c327f_2c5e_17496cc81f7_476d%4001","title":""},"content":[{"type":"text","text":"阿里雲-速美"}]},{"type":"text","text":"建個網站，網上賣賣貨接接單，搏一搏單車變摩托。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這種“疲軟”表現在數據上就是，蘋果自從在2015年推出iPhone 6S時，在中國創造了7100萬的銷售記錄後，就成爲了絕響，這一數字在今後都不可能被超越。2016年iPhone在中國市場的銷量排名首次出現下降，市場份額從15%降至11%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根據瑞士銀行和Gartner的分析，iPhone手機近五年在中國的銷量表現爲：2015年7100萬部，2016年5900萬部，2017年4900萬部，2018年5270萬部，2019年2750萬部。可以看出，雖然在2018年出現了小幅度的反彈，但總體是呈下降趨勢。並且在2019年，市場份額也由8.7%下滑到了7.5%，與2018年相比下滑了21%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/a2/a29f3ffdcc578304991fe8eac7409e31.jpeg","alt":"image","title":"image","style":null,"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"外媒稱，儘管中國是一個巨大的市場，但很多人在西方國家的標準下卻很窮。中國有13億人口，但只有大約2億~3億人生活在一二線城市，比如北上廣深，這些城市的富裕程度足以買得起最新款的iPhone手機。中國是一個巨大的市場，但只有一小部分人買得起iPhone。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"確實，經濟因素是影響很多人不買蘋果手機的重要原因，比如曾經的iPhone XS就是一款“萬元機”的存在，讓很多人可望而不可及。但其實經濟因素並不是唯一影響人們不買蘋果手機的原因。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"二、可選擇（替代）的智能手機品牌衆多"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"除了蘋果手機價格太高買不起之外，中國國產手機品牌的迅速崛起，也是很多人不買iPhone的原因之一。目前，國內外智能手機市場競爭異常激烈，尤其在智能手機同質化日益嚴重的今天。在我國，各大國產手機品牌正在如火如荼地瓜分蘋果的細分市場，以往專注於高端青年人羣的蘋果手機光環正在消退。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2016年，iPhone不再是中國最暢銷的智能手機，自2012年以來還是第一次出現這樣的情況。2017年二季報顯示，蘋果大中華區業績連續六個季度出現下滑。面對華爲、小米、OPPO、Vivo、魅族等中國安卓廠商的圍攻，蘋果在華市場份額下滑至第五，僅爲8.2%。在最新的2020年上半年國內手機市場各主要品牌市場份額佔比中，蘋果暫時以微弱優勢領先小米升至第四。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/e5/e5df37e37103e42096090f96236b2841.jpeg","alt":"image","title":"image","style":null,"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"蘋果在中國的競爭對手越來越多，除了上面提到的國產四大品牌外，還有諸如中興、魅族、聯想這些國產手機。此外，還有三星這個韓國老品牌。競爭對手越多，就意味着用戶的選擇更多。蘋果機相對於安卓機最大的不同在於iOS操作系統，因此性能佔優，體驗更加流暢。但這二者本質上並無區別，同屬智能機，iPhone能幹的事，安卓手機同樣能幹，區別不大。況且目前安卓機中已經有很多機型支持5G網絡，而iPhone目前還不行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"舉幾個例子，使用蘋果手機能刷抖音快手，安卓手機也可以。使用蘋果手機能網購看劇，安卓手機一樣也可以。使用蘋果機能玩遊戲，安卓手機照樣可以。唯一的區別可能在於，使用前者的體驗更佳一些，系統流暢不卡頓；使用後者雖然偶爾會出現體驗不友好的情況，但並不影響最終結果。這就好比駕車和坐地鐵，都能到達目的地，只是過程體驗不一樣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着時代的進步和技術的發展，近年來國產手機品牌迅速崛起，華爲和其他高端安卓手機制造商也在不斷提高自己的市場份額，過去幾年，中國本土手機制造商蠶食了本屬於蘋果的56%市場份額。根據瑞士銀行和Gartner的數據顯示，2015的時候蘋果在中國的市場份額佔到了54%，但是到了2018年這一數據就已經下降到了37%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Quest Mobile數據分析指出，從用戶年齡分佈上來看，華爲在25~40歲之間的用戶佔比相當高，尤其是25~30歲羣體；蘋果在41~45歲羣體中佔比保持領先地位，vivo則在25歲以下的人羣中崛起，小米繼續在31~35歲羣體中保持優勢地位，三星比較奇特，在46歲以上羣體中突然崛起，佔據了領先優勢。在區域分佈上，蘋果在一二線城市有優勢，OPPO、vivo在下沉區域優勢明顯。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"三、蘋果本身的創新乏力以及國產手機正技術“超車”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很多人不買iPhone除了上面提到的兩個原因，蘋果本身的創新能力似乎遭遇到了瓶頸。蘋果近些年推出的新功能手機，仔細研究會發現，這些功能只是對老款機型進行的微小改進。顯然，人們對蘋果手機的創新乏力感到有些審美疲勞了，不再像以往那麼期待新iPhone了，這也是爲人詬病比較多的一個點。而對於那些本身就對iPhone沒那麼癡迷的手機用戶來說，自然就更不會考慮買了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"舉個例子，此前因爲iPhone8與iPhone7實在太過相似，而市場之前將目光更加聚焦在iPhone X上，後來這一噱頭，被蘋果公司首席執行官蒂姆·庫克稱爲iPhone史上“最大的飛躍”。然而，即使是iPhone X主打的技術亮點，蘋果也已經不是先行者。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/ad/ad53a38755b1acf6c0642b26f9ecb2cd.jpeg","alt":"image","title":"image","style":null,"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"iPhone X的另一賣點是將指紋識別改成了面部識別，蒂姆·庫克宣稱相比於指紋識別五萬分之一的錯誤率，面部識別的錯誤率僅爲百萬分之一。然而，很多人可能不知道的是，早在iPhone X之前發佈的小米Note3和華爲榮耀Magic就支持人臉智能識別。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一旦技術上並駕齊驅，國產手機在價格上的優勢就會更加明顯。比如，iPhone X當時國內起售價爲8388元，小米MIX2起售價僅爲3299元。市場研究機構第一手機界研究院院長孫燕飈就曾表示：“iPhone X如此高昂的售價，性能上卻沒有太大的不同。手機消費者也在逐漸變得成熟理性，這使得其他手機會繼續搶奪蘋果的市場份額。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"確實，伴隨着消費者更加理性的消費認知和個性化的發展，iPhone已不再是稀缺產品與身份的代表。當時，蘋果在經歷了IPhone7系列的慘敗之後，急欲通過iPhone 8和iPhone X贏回中國市場，結果後者也並沒有力挽狂瀾，反而是因爲太過相似和定價太高的原因，讓更多的手機用戶選擇了競品。畢竟性價比纔是消費者最應該忠實的目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"四、一二線城市缺乏足夠的體驗店和分銷商，三四線城市甚至幾乎沒有，影響了人們的決策"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"和上面三個主要因素相比，iPhone因爲缺乏體驗店和分銷商，導致很多人不買的比例雖然不算多，但也不應該被忽視。雖然在網購如此發達的今天，很多人都是選擇在網上直接購買，但是別忘了這基本是年輕人的消費習慣，更多的中老年人還是更喜歡看得見摸得着的東西，這時候線下體驗店的作用就凸顯出來了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"舉個例子，一二線城市的地鐵中心之外，儘管人流量很大，iPhone的潛在用戶或者已經是蘋果手機的用戶，卻幾乎找不到蘋果的分銷商和銷量的推動者。蘋果在中國的線下體驗店不算多，即便在北上廣深這樣的一線城市中，我去過幾次體驗店，每次去都是人滿爲患。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"瑞銀集團分析師史蒂文·米盧諾維奇說：“本土品牌廣泛使用促銷手段來影響消費者的決策。比如OPPO、Vivo和華爲各自擁有超過10萬名推廣者，而蘋果只有4000名。”從這一數據對比上，也能看出蘋果在分銷和推廣上和國產手機不在一個量級。或許可能會有人說，蘋果不需要花錢做推廣，更多的是用戶主動購買行爲。但一些用戶如果輻射不到，就無法影響他們的購買決策，這也是事實。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/e6/e66146e171791967cc84f12f2c926ff4.jpeg","alt":"image","title":"image","style":null,"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以上，是我總結出的很多人不買iPhone的4個原因。如果說還有什麼原因，近幾年不斷升級的國際政治局勢，多少也會影響到一點人們的購買決策。國產手機品牌的不斷崛起，以及支持國貨的呼聲日益高漲，讓更多人覺得購買國產手機也不錯！尤其近兩年來以美國爲首的西方勢力，對我國國產手機品牌華爲的打壓，讓越來越多的人意識到我們應該支持國貨。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最後，不知道未來手機市場的格局會發生怎樣的變化。在遭遇寒冬之後，華爲手機是否還能保持市場份額領先的優勢。對於iPhone來說，能否在技術上真正有所創新，也是很多人比較關心的問題。關於買手機，這個我給不了你太好的建議，如果說要給的話我建議你貨比三家買性價比高的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"參考資料："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1. 2018年中國智能手機銷量現狀及蘋果iPhone手機在中國市場佔有率走勢分析"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2. 蘋果手機在中國市場份額最多僅20%，很多人因爲“買不起”iPhone？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3. Quest Mobile：2020上半年蘋果手機佔比下降至21.6%國產四大格局穩定"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"4. 最新手機市場份額佔比，小米落後蘋果，魅族不敵三星"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}