拼多多版滴滴，花小豬還能“香”多久？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"定位年輕人市場的打車產品花小豬，其最大競爭力是價格“實惠”，也就是便宜。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"背靠滴滴大樹，花小豬是幸運的，有成熟的技術體系支撐，可以避免許多坑，但作爲一個新的網約車品牌，它依然遊走在合規邊緣，面臨着行業內一些尚未解決的衝突和矛盾。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"熟悉的套路：補貼和社交裂變"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"來自天南地北的車主們，每天在花小豬司機羣裏熱烈討論着今天有沒有獎勵，跑了哪些地方，賺了多少錢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所謂獎勵，可以理解成平臺給司機的“補貼”。要是沒有獎勵，司機出車的動力就大大降低。這些獎勵的名目多樣：主場早高峯衝單獎、郊縣早高峯衝單獎、主城全天衝單獎甚至還有幸運獎。司機們只要在某個時間段內完成一定的單量，就可以拿到相應的獎勵。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但獎勵並不是每天都有，金額也在變少，遠沒有幾個月前剛開始推廣那會多。這也很容易理解，畢竟滴滴和Uber在啓動用戶的初期階段，都會通過投入大額補貼來吸引用戶，當平臺用戶積累起來後，補貼力度自然會減小。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"乘客方面也如此，因爲更便宜所以選擇花小豬，官方表示花小豬的乘客側價格會比滴滴便宜10%至15%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}