“打工人”的雙十一購物車裏，唯獨沒有5折房

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在嘗過雙十一的甜頭後，越來越多行業加入到這場消費大潮中，其中就包括房地產。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"據相關統計，天貓好房在今年雙十一上線了3000多個樓盤、共計80萬套房源，蘇寧易購拿出500套特價房加入，而京東的自營房產業務在618前已首發了1000套房源。除了百萬補貼，還有各種優惠玩法：0.01元秒殺居住權、1元秒5折房、享受第二套半價、定金1萬抵2萬、成交送家電等等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"淘寶天貓總裁蔣凡曾表示，“一定會把雙十一變成購房者的節日。”面對電商和開發商兩大龍頭的組合，線上購房的時代真的來了？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"賣的不是房"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"天貓好房當初的規劃是，幫助房地產企業定製線上房產旗艦店，將3D 購技術、直播等金融服務能力與房產行業結合，打通線上看房、購房的全鏈路。但目前看來，天貓好房只是扮演了“促銷員”和導流的角色。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在各家房企的旗艦店頁面，用戶能看到最多的是各種促銷折扣信息，而非房子本身。店鋪關於房子本身的介紹少得可憐，有的甚至就掛了幾張圖，稍微用心點的也只是3D看房視圖，周邊環境、交通、醫院、學校等信息都沒有。從這方面來說，並沒有比貝殼找房等垂直App做的好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}