拼多多兇猛：首次盈利淨賺4億，年活用戶直逼阿里，市值反超京東

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"拼多多第三季度財報於 11 月 12 日晚發佈，財報顯示，拼多多在本季度首次實現季度盈利。"}]}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"拼多多迎來首個盈利季"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11 月 12 日晚，拼多多發佈了 2020 年第三季度財務報告。據財報顯示，截至 9 月底，第三季度拼多多的營收超過了 142 億元，同比增長 89%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在淨利潤方面，去年同期拼多多淨虧損 16.604 億元，今年歸屬於普通股股東的淨利潤（NON-GAAP）爲 4.664 億元，首次實現季度盈利。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在電商競爭愈演愈烈的當今，拼多多平臺不斷加大以“百億補貼”爲代表的用戶投資力度，調動平臺用戶活躍度和購物熱情。財報顯示，在一系列優惠活動的帶動下，截至今年 9 月底，拼多多平臺年活躍買家數單季度增長 4810 萬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此外，截至 9 月底的 12 個月期間，拼多多平臺 GMV 達 14576 億元，較去年同期增長 73%。拼多多平臺的用戶粘性也在不斷增強。在年度活躍買家規模保持強勁增長同時，拼多多平臺活躍買家年平均消費額進一步增長至 1993.1 元，較去年同期增長 27%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}