PID算法在廣告成本控制領域的應用
{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"一、背景介紹"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在商品服務高度發達,信息爆炸的市場經濟體制下,企業之間的競爭日益激烈,廣告作爲一種重要的營銷手段,肩負着將企業自身的品牌形象及產品服務準確傳達給消費者,促進企業商業利益達成的使命。可以說廣告對於企業的生存發展至關重要。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着信息技術的進步,互聯網廣告由於投放週期短、觸達範圍廣、可精準投放等優點,近些年來得到了高速發展。在互聯網廣告系統中,廣告主(企業\/商家)通過購買供給方(媒體)提供的廣告位,將廣告傳遞給受衆(消費者),進而達成廣告主的商業目的。在上述過程中,針對同一廣告位,往往會存在多個廣告主競爭出價,最終出價高者以一定的成本,贏得廣告位並獲得展示機會。具體過程如下圖1-1所示。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/76\/a7\/7650b08d819ed7084d8e49c060dd41a7.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":"center","origin":null},"content":[{"type":"text","text":"圖1-1 廣告競價示意"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}
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