後疫情時代,零售企業如何降低雲上數據分析成本?

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在9月19日的Kyligence Cloud 2020大會上,來自全球知名連鎖咖啡品牌的高級BI經理楊祖瑜帶來了零售行業數據化轉型的真知灼見,分享了其所在咖啡品牌在疫情衝擊之下, "},{"type":"text","marks":[{"type":"strong"}],"text":"進行企業雲上數據平臺建設的原因、技術選型和項目建設歷程,以及如何三位一體實現數據分析成本的節約。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"疫情之下的數字化轉型"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"疫情對餐飲零售行業的影響"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"演講嘉賓楊祖瑜所在的咖啡品牌成名於歐洲,06年的時候進入中國,2018年在中國已有459家門店。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/7d\/82\/7d1f922758369126e3645c1e19377982.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020年,突如其來的疫情對很多行業衝擊巨大,餐飲作爲零售行業的一塊,也受到了比較大的衝擊。因此,公司進行了一系列的數字化轉型,以更好地渡過這個嚴冬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"數字化轉型包括兩部分:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一部分是「開源」,通過數字化轉型發現新的銷售機會、新的增長點;"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二部分就是接下來講的「節流」,IT需要對整個業務有以下三個方面的賦能:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"1. 用戶需求: 關注點的轉變,精細化運營成基本手段"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在整個資源受限的情況下,如何更好地或者更低成本地獲取新的消費者,以及對於現有存量消費者,如何更有效率地提升消費頻率和轉化。核心策略需從新消費人羣的需求分析展開,利用顆粒度更小的數字標籤和精準算法實現更完整、更深刻的用戶理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"2. 供應鏈物流: 數字供應鏈是基本保障"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}
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