蝦米音樂要關？網友哭求衆籌活下去

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11月29日傍晚，新浪微博上認證用戶（前華納音樂\/環球音樂中國區市場總監）發帖：“江湖傳聞：蝦米將於明年1月關閉。一個時代要結束了嗎？”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對此，有媒體向蝦米音樂官方求證，得到的迴應是“不予置評”。該消息很快引發熱議，大量網友湧進蝦米音樂官博下求證，並紛紛留言“求別關”和”活下去”等內容。現任阿里娛樂戰略委員會主席高曉松的微博底下，也開始出現與“蝦米音樂關閉”的有關評論。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/42\/97\/42bdca650be992f6769dd7ed33046597.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但從官方的“不予置評”迴應來看，蝦米音樂的去向不容樂觀。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"情懷救不了平臺？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"蝦米音樂的前身是蝦米網，成立於2006年，創始團隊5人中4位來自於阿里巴巴，其中王皓曾任阿里系統分析工程師，另外三人分別是阿里中文站原運營經理王小瑋、原技術總監陳恩衛以及原中文站開發工程師吳軼羣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"蝦米音樂長期以來給人的印象是“小而美”。2008年，蝦米網獲得深創投的投資；2010年，蝦米網獲得盛大網絡的投資；2013年1月，蝦米音樂被阿里巴巴集團收購。"},{"type":"text","marks":[{"type":"strong"}],"text":"2015年3月，蝦米與天天動聽合併爲阿里音樂"},{"type":"text","text":"，知名跨界音樂人高曉松擔任董事長，中國原創音樂產業的領軍人物宋柯出任CEO。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但事實上，阿里音樂近年來的表現可以說是江河日下。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"知乎上“爲什麼蝦米音樂逐漸走向沒落？”的問題底下，排名前幾的問題無不提到蝦米音樂的一個現狀：缺乏版權。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"過去十年，版權意識覺醒。2015年7月，國家版權局發佈了《關於責令網絡音樂服務商停止未經授權傳播音樂作品的通知》，要求在2015年7月31日前，無版權音樂作品全部下線。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"儘管當時蝦米音樂仍手握豐厚資源，與滾石音樂、相信音樂、華研音樂和寰亞唱片達成合作，還擁有華研音樂的獨家版權，但它還是沒有順利發展起來，而戰略失誤被認爲是最大問題。更讓人意外的是，天天動聽的命運很快也宣告終結——2016年4月，天天動聽更名“阿里星球”，同年10月，天天動聽停止服務。當時宋柯說過：“我們不可能有兩個播放器。”"},{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但那時候，競爭對手通過合併快速發展，2016年酷狗音樂、酷我音樂的母公司中國音樂集團與QQ音樂合併，成立了由騰訊控股的騰訊音樂集團。2017年，騰訊音樂集齊了環球、索尼、華納全球三大唱片公司的獨家版權。2018年12月，騰訊音樂上市的鐘聲在紐交所敲響。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019年4月，《財經》在《誰來拯救阿里大文娛？》文中援引一位阿里星球的內部員工自述：“真心不是對手有多強。”“阿里音樂要錢有錢、要資源有資源，結果我們自殺了。”"},{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上述報道評價：這是一場理想主義者的實驗，他們夢想像阿里顛覆零售一樣顛覆整個音樂行業，但時機不對、方法不對，這場實驗導致了天天動聽這個阿里音樂核心產品折戟，蝦米也受到波及，同時外界對大文娛團隊的信心從高峯有所回落。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2016年之後，高曉松和宋柯逐漸從日常管理中淡出，一年半後，宋柯靜悄悄離開了阿里，而高曉松在去年完成了撰寫《阿里傳》的任務。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於網友提出“衆籌讓蝦米音樂活下去”的請求，互聯網分析師丁道師向InfoQ表示：很多人都是僞粉絲，如果真有足夠多的粉絲，蝦米怎麼會虧損。“還是要遵循客觀的商業規律，情感拯救不了一個平臺。”"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"終究躲不過阿里收購魔咒？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"背靠巨頭，有錢有流量，爲何做不起來？事實上，阿里收購企業後的運營和戰略問題在業內常被詬病。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"ind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