手淘雙11最新實踐：PopLayer彈層領域研發模式升級

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"背景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"近年來，各大APP內的彈層需求逐漸增多，以手機淘寶爲例，日常的彈層上線頻率爲單端每月50次左右，而在大促期間可以達到240次以上。在手淘內，各類彈層業務都會通過PopLayer中間件的能力進行投放。但業務往往會遇到開發彈層難、慢、穩定性差的種種困難。對比於往年業務研發成本較高的現狀，PopLayer在今年提出了【低研發搭投模式】來解決這類問題，形成一套 "},{"type":"text","marks":[{"type":"strong"}],"text":"快速搭建+可視化+多端多場景通用"},{"type":"text","text":" 的解決方案，在日常與大促期間得到了廣泛應用："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"研發效率升級"},{"type":"text","text":"： 彈層業務的上線成本從3天+，降低到2小時左右"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"業務覆蓋率高"},{"type":"text","text":"： 雙11大促期間的業務覆蓋率達到75%"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"穩定性極佳"},{"type":"text","text":"： 大促期間線上0故障"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在各類APP都逐漸走向存量時代，精細化流量運營的今天，彈層作爲一個可以隨時隨地產生內容並帶來高流量的強運營手段，已經從低頻需求，變成了面向各類人羣投放的高頻需求。作爲業務支撐方向的中間件，如何爲業務提效，將業務的關注重點從開發轉向內容運營，助力其完成觸達矩陣，成爲了一件非常值得探索的事情。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"PopLayer"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"彈層，是一種強觸達用戶的交互形態。 "},{"type":"text","marks":[{"type":"strong"}],"text":"PopLayer的定義，則是一個可以在任何APP頁面上，在指定時間內，對頁面無侵入地彈出任何內容的彈層中間件。其業務定位，則爲觸達各領域用戶的重要流量場。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}