近年來，日本的動漫和韓國的流行音樂等，在歐美慢慢被大衆接受。它們在東西方文化交流方面，起着越來越重要的作用。
The rise of East Asian pop culture
by Julia Hollingsworth
In 2019, Japanese consultant Marie Kondo taught us how to declutter（清除無用的雜物） our lives in her Netflix hit "Tidying Up with Marie Kondo." South Korean pop groups BTS and Blackpink showed us big-budget, action-packed music videos – and smashed YouTube records in the process. That capped off a decade that's seen the rise of East Asian pop culture in the West.
consultant /kənˈsʌlt(ə)nt/ n. 諮詢顧問
Netflix 是美國的視頻點播網站
hit /hɪt/ n. 大受歡迎的事物
tidy up 整理乾淨
budget /ˈbʌdʒɪt/ n. 預算（big-budget指花費巨資的）
action-packed 豐富多彩的、激動人心的
smash /smæʃ/ v. 打碎、打破
YouTube 是美國的視頻分享網站
record /ˈrekɔːd/ n. 紀錄
process /ˈprəʊses/ n. 過程
cap off 結束、使結束
decade /ˈdekeɪd/ n. 十年
rise /raɪz/ n. 上升、崛起
"Asia is becoming an increasingly significant cultural force," consulting firm McKinsey noted in a 2019 discussion paper. "In contrast to the past when the region was largely a recipient of Western culture with Asian consumers enthusiastic about Hollywood movies and British pop music, today cultural flows go in both directions."
increasingly /ɪnˈkriːsɪŋli/ adv. 越來越
significant /sɪɡˈnɪfɪk(ə)nt/ adj. 顯著的、重要的
force /fɔːs/ n. 力量、影響力
consult /kənˈsʌlt/ v. 諮詢
paper /ˈpeɪpə(r)/ n. 研究報告
contrast /ˈkɒntrɑːst/ n. 明顯不同
largely /ˈlɑːdʒli/ adv. 在很大程度上、基本上（由large加後綴-ly變成副詞）
recipient /rɪˈsɪpiənt/ n. 接收者
consumer /kənˈsjuːmə(r)/ n. 消費者
enthusiastic /ɪnˌθjuːziˈæstɪk/ adj. 充滿熱情的
Hollywood 好萊塢
flow /fləʊ/ n. 流、流動
There's a few reasons for that. Jung-Sun Park, a professor and coordinator of Asian-Pacific studies at California State University at Dominguez Hills, says social media and the internet have "totally transformed the transnational flows of pop culture."
coordinator /kəʊˈɔːdɪneɪtə(r)/ n. 協調員（由coordinate加上表示人的後綴-or）
California /ˌkælɪˈfɔːniə/ n. 加利福尼亞（美國西部的州）
transform /trænsˈfɔːm/ v. 徹底改變
transnational /ˌtrænzˈnæʃ(ə)n(ə)l/ adj. 跨國的（由nation加上表示“穿過”的前綴trans-，再加後綴-al變成形容詞）
East Asian pop culture also offers something else: diversity. Susanna Lim, a professor of Asian studies at the University of Oregon, says Western fans are demanding greater diversity than they did in the past. She points to K-pop fans as an example, noting that many are from diverse backgrounds.
diversity /daɪˈvɜːsəti/ n. 多樣性（由diverse加後綴-ity變成名詞）
Oregon /ˈɒrɪɡən/ n. 俄勒岡（美國西北部的州）
K-pop 指韓國流行文化
diverse /daɪˈvɜːs/ adj. 多樣化的
background /ˈbækɡraʊnd/ n. 個人背景（比如家庭情況、成長經歷、學歷等）
Of course, there's also been a big push from governments. South Korea's government has backed the country's cultural expansion, seeing it is a vehicle for soft power and a way to boost the nation's reputation. And in 2010, Japan announced it would pump $237 million into the creative sector in 2011 to support the country's creative industries, like anime（日本動畫片）, graphic design, film and fashion.
push /pʊʃ/ n. 鼓勵、推動
back /bæk/ v. 支持
expansion /ɪkˈspænʃ(ə)n/ n. 擴張
vehicle /ˈviːɪk(ə)l/ n. 載體
soft power 軟實力
boost /buːst/ v. 提高
nation /ˈneɪʃ(ə)n/ n. 國家
reputation /ˌrepjuˈteɪʃ(ə)n/ n. 形象、聲譽
pump ... into 注入資金到
sector /ˈsektə(r)/ n. 經濟領域
graphic /ˈɡræfɪk/ adj. 圖形的（由graph加後綴-ic變成形容詞）
Western fans of K-pop and other cultural products might initially be drawn in by flashy（浮華的） dance moves and edgy（前衛的） fashion, but it's having a ripple effect in other areas. Enrollments in Japanese and Korean programs in the United States increased between 2013 and 2016, even as admissions to all other language courses apart from English declined, according to a study by the Modern Language Association of America.
initially /ɪˈnɪʃ(ə)li/ adv. 一開始（由initial加後綴-ly變成副詞）
draw /drɔː/ v. 吸引、使感興趣
move /muːv/ n. 移動、動作
ripple /ˈrɪp(ə)l/ effect 漣漪效應、連鎖反應
enrollment /ɪnˈrəʊlmənt/ n. 註冊登記、報名（由enroll加後綴-ment變成名詞）
program /ˈprəʊɡræm/ n. 計劃、方案（這裏指課程）
admission /ədˈmɪʃən/ n. 接納、錄取
apart from 除了
decline /dɪˈklaɪn/ v. 下降、減少
association /əˌsəʊsiˈeɪʃ(ə)n/ n. 協會、聯合會（由associate加後綴-ion變成名詞）
K-pop is also boosting tourist arrivals to South Korea. According to Korean think tank Hyundai Research Institute, K-pop group BTS helped inspire an estimated one in 13 tourists that visited the country in 2017. That same report found that, if BTS maintain their popularity, they will contribute a projected $48 billion to the country's economy by 2023.
think tank 智庫
inspire /ɪnˈspaɪə(r)/ v. 激勵、鼓舞
estimate /ˈestɪmeɪt/ v. 估計、估算
maintain /meɪnˈteɪn/ v. 維持、保持
popularity /ˌpɒpjuˈlærəti/ n. 流行、流行度（由popular加後綴-ity變成名詞）
contribute /kənˈtrɪbjuːt/ v. 做貢獻
project /prəˈdʒekt/ v. 預測、預計
billion /ˈbɪljən/ n. 十億
economy /ɪˈkɒnəmi/ n. 經濟
In the next decade, Jo Elfving-Hwang, an associate professor of Korean Studies at the University of Western Australia, thinks East Asian pop culture will keep going strong – and she sees that as a good thing. "If K-pop can actually make people curious enough to take quite a big step like learning a language," she said, "and then through that gain more understanding about the culture. I think that will have a really significant impact on how we can communicate in the future."
associate /əˈsəʊsiət/ professor 副教授
curious /ˈkjʊəriəs/ adj. 好奇的
understanding /ˌʌndəˈstændɪŋ/ n. 理解
impact /ˈɪmpækt/ n. 影響
communicate /kəˈmjuːnɪkeɪt/ v. 交流、溝通
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