張小龍：微信自研輸入法即將灰度測試，視頻號成爲下一個十年主旋律？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1月19日，一年一度的微信之夜如期而至，受疫情影響，今年選擇了線上的方式舉行，“微信之父”張小龍在線上發表了長達兩個小時的演講。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年是微信誕生的第十年。過往十年，微信改變了人們的交流和支付方式，微信支付、企業微信、微信讀書等已經成爲了大衆日常生活用品，據騰訊最新財報顯示，微信月活躍用戶突破12億（合併WeChat），成爲中國互聯網歷史上第一款月活用戶突破10億的產品。張小龍表示，每天有10.9億用戶打開微信，3.3億用戶進行了視頻通話；有7.8億用戶進入朋友圈，1.2億用戶發表朋友圈；有3.6億用戶讀公衆號文章，4億用戶使用小程序......微信儼然成爲了“一種生活方式”。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"張小龍：微信自研輸入法即將灰度測試"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在微信迅猛發展的十年間，幾乎微信的每一個功能，每一個入口，每一次調整，都會爲人們的移動互聯網生活帶來改變。在此次的公開課上，張小龍透露正在自研微信輸入法，並且即將開始灰度測試。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"張小龍坦言，此次自研輸入法並不是爲了搶奪這個市場，而是保護用戶隱私"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"微信會經常收到投訴，說剛剛在微信裏聊到什麼，就在其他App裏看到這個東西的廣告，是不是微信在出賣我的聊天記錄給廣告主。其實並不會。微信從來不會去分析用戶的聊天記錄，即便因此損失了很多廣告收入。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所以當我們的機器語義理解團隊說我們自己做輸入法可能會做得更好的時候，我當然很贊成。因爲至少，在安全性方面，我們可以做得足夠好。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們的目標不是一下子獲取多少用戶。因爲輸入法是文字表達的入口，並且輸入法必然越來越智能，可能出現新的輸入形態，所以還是值得投入去做的。"}]}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"微信的下一個十年是視頻號？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在張小龍長達兩個小時的演講中，視頻號佔據了非常重要的位置。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"可能在2017年吧，我跟公衆號的團隊說，我們現在公衆號只適合少數人寫長文章，但是大部分人寫不了文章。我們應該在朋友圈下面加一個“非朋友圈”，只能發短文或者照片視頻。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但後來就不了了之了，確實是很大的工程。因爲帳號體系可能都完全不同了，就完全是個新的比公衆號還複雜的系統。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着時間的推移，視頻化表達其實越來越成爲普通人的習慣。來看幾個數據，最近5年，用戶每天發送的視頻消息數量上升33倍，朋友圈視頻發表數上升10倍。這時候，我們再思考短內容的時候，就會想，不應該基於短文字來做，而是應該基於視頻化內容來做了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在沒有資源，沒有在公司開會立項的情況下，視頻號就開始做了，其定位爲人人都可創作的短內容平臺，不侷限於微信號進行創作，因此需要新的ID。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"長期以來，微信的最大價值是每個人的微信ID，這保證了微信支付等功能的順利運行，但如果因爲視頻號而開啓新的ID，那就相當於一個產品中需要承擔兩個身份，這其實還是非常有挑戰的，雙ID會讓系統變得非常複雜。一旦走出這一步，意味着微信不再侷限於社交領域，而是進入到公開信息領域。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"ID還有一個重要的意義是針對機構的。張小龍談到：“其實微信一直在尋找PC時代的“官方網站”的替代物。做公衆號的時候，我們希望公衆號就是一個機構比如企業的官網。做小程序的時候，我們希望小程序就是官網。現在，我們希望視頻號是每個機構的官網。這是合理的，官網是需要進化的。所以未來視頻號會承接一個機構的很多服務內容，並不侷限於視頻。比如一個企業的服務，可以通過小程序的方式，展示在視頻號下面。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一個版本其實只是搭建了這樣一個ID體系。和公衆號的很類似，但是比公衆號的門檻低很多，普通微信用戶可以立即開通它。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin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view，視頻播放量）下降了，推薦tab上升了。可能因爲關注tab的命中率不夠高，以至於全屏後帶來了輕微的選擇困難。後續，視頻號會通過算法對關注的內容做排序，也是爲了提高命中率。特別是全屏之後，因爲用戶的選擇餘地爲零，更需要算法來做排序。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張小龍演講完整版推薦閱讀："},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s\/LwkXAhTHx3fkToQMsy5lDg","title":"xxx","type":null},"content":[{"type":"text","text":"《張小龍：微信十年的產品思考》"}]}]}]}