互聯網下半場,最有價值的是“留量”用戶

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在疫情與中美摩擦的雙重危機之下,數字化轉型,成爲了2020年衆多不確定性中相對比較清晰的一個確定性趨勢,各行業內企業數字化轉型升級的意願,開始變得急迫。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"然而在全行業數字化轉型升級的過程中,一個值得留意的現象是——伴隨着全新的IT數字化技術進一步滲透到傳統行業深處,由於傳統行業更加垂直、縱深的特性,不同行業數字化轉型升級的難度與複雜度,正在指數級提升。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"尤其是在流量紅利退去之後,企業獲客成本高昂、用戶轉化率低已成爲了各行業內企業共同面臨的難題。在完成了數字化、在線化等轉型升級後,企業內部已經沉澱下來的數據如何爲後續的業務發展提供有效的決策支撐?並進一步轉化爲數據價值。更多的問題,正困擾着每一位企業經營人員。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“互聯網產業已經從上半場的‘流量’時代,過渡至下半場的‘留量’時代。”在此前的發言中,易觀數科創始人於揚不止一次說過這樣的話。在其看來,在不斷深入互聯網下半場的過程中,企業數字化價值的形成,首先需要經營者實現從“流量”思維到“留量”思維的轉變,進而通過對企業中真正留存下來用戶的有效運營,實現價值挖掘。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在2020年11月對易觀進行了採訪之後"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/c4HbsDW9dtMSIo1KeNZ9","title":null,"type":null},"content":[{"type":"text","text":"(查看原文)"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":",近日,InfoQ再次採訪了包括易觀數科 CTO 郭煒、易觀數科產品負責人子玉等人員,就“留量”時代的企業數字化轉型,易觀數科下一步發展等方面話題進行了交流。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"易觀數科的誕生:從諮詢到用戶行爲分析"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"由於市面上流傳着太多來自於“易觀分析”的行研報告,在外界的印象中,成立於2000年的易觀,更多的是一家以諮詢分析爲主的企業。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"但事實上,在2012年易觀大數據部門成立的時候起,易觀就不再滿足於只是做一家諮詢分析機構了。成爲一家以產品和技術驅動的科技公司,在傳承母公司品牌和諮詢分析能力的同時,以提供數據服務爲核心業務,成爲了他再次爲自己準備的新名片。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"而在 2020 年 10 月 23 日的 “A10 數據智能峯會” 上,當易觀正式對外宣佈推出易觀數科業務品牌之後,易觀數據服務的這一張新名片正式簽發了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"據發佈會介紹,易觀數科成立的宗旨,主要是爲了幫助企業打造留量時代的智能用戶運營體驗,幫助企業解決實際問題。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"而在這背後,支撐易觀開展這一工作的是一款叫做易觀方舟的產品。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“在產業互聯網時代,所有的企業一定都是能直接跟用戶建立關聯的。”在此前的發言中,易觀聯合創始人兼總裁劉怡女士曾發言表示,這在一定層面上間接解釋了易觀方舟這一款產品所承載的產品理念——因爲用戶是企業所有變化的發起點,因此未來所有企業的各個部門、各個環節,都應該以一種環狀形態包圍在用戶周圍,各組織之間都能及時、智能的響應用戶需求變化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"但是對於技術背景的郭煒而言,易觀方舟更爲直觀的解釋是——這是一款基於網絡用戶行爲分析預測,幫助客戶進行用戶運營的數字化產品。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"在完成服務閉環的過程中,易觀方舟的工作流程主要由三個部分組成:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"首先,用戶行爲分析的基礎在於原始的數據積累,用戶數據信息採集的體量與多樣性直接決定了後續用戶行爲預測的準確度。在這一過程中,易觀方舟首先會通過前期在小程序、APP、H5、 PC 網頁、甚至是一些 IoT 設備端設置數據觸點的形式,全網收集用戶公開數據,爲後續的行爲分析積累數據原料。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"其次,在完成了數據採集後,下一步是用戶畫像的形成。在做用戶運營的時候,如果只做了用戶數據的分析整理,這其實是不合格的,因爲這個過程缺乏對用戶價值的轉化挖掘。在用戶數據採集的基礎上,還要對每一個用戶具有什麼特色?喜歡什麼產品?消費能力如何?是否是潛在客戶等方面進行分析推理,並通過數據標籤的方式對用戶進行分門別類,完成用戶畫像建立。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"最後,在完成了數據採集、用戶畫像打標籤等步驟之後,下一步才真正進入了用戶運營與千人千面信息推介的階段。在這一過程中,需要做出保障的是快速及時的用戶行爲捕捉,並及時響應用戶行爲實現全渠道、多波次的自動化營銷。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"以某在線教育平臺學習課程的運營爲例,在做好了前期的數據採集和用戶畫像描述之後,當易觀方舟的產品檢測到某一用戶瀏覽了三遍某一個付費課程,但是遲遲沒有下單,同時通過易觀方舟的用戶畫像可以發現該用戶是一個學生,付費能力弱,可能是該教育平臺未來的潛在優質客戶,那做完這些分析之後,易觀方舟便會通過自動化彈窗的形式向該用戶發優惠券,在爲用戶降低付費門檻的同時,適當的引導消費。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"同樣的,可能同時有另外一個學生也瀏覽了三遍,但是通過用戶畫像發現該用戶是一個經濟條件比較好的用戶,考慮到錢可能不是制約他做出決策的關鍵,那麼便可能會彈出另外一些維度的內容供其選擇。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在易觀數科產品負責人子玉的介紹中,易觀目前的產品矩陣主要爲以智能分析、智能運營、以及智能用戶畫像構成的三條產品線,以及一個最底層承載了全部用戶數據的存儲、處理和計算需求的底層數據平臺。三個產品+一個平臺,四者之間互相協作對外提供整體的解決方案。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"而通過 3+1 的組合,易觀方舟就可以介入用戶生命週期的全部過程,幫助使用者解決高效獲客、潛在客戶激活、高價值用戶培養挖掘、用戶粘性提升等方面的難題。構建低成本、高效率、長收益的用戶運營體系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“易觀方舟的特點,就是它不想讓用戶離開你。同時也讓你能時刻圍繞着用戶提供服務。”郭煒對 InfoQ 表示。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在其看來,在互聯網紅利增長見頂之後,進入下半場的數字技術深入垂直產業深處的過程中,企業在完成自身的數字化轉型升級之後,更爲重要的是要學會對於存量用戶的運營維護。“對於企業而言,只有留下來的客戶纔是真正有價值的。”郭煒表示。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"6 億月活與 6.8 PB 數據量背後的技術支撐"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在易觀方舟這一款私域用戶運營產品的背後,支撐着他開展業務的其實是另外一款叫做易觀千帆的產品,該款產品覆蓋了全國網民超過99.9%的APP活躍行爲,月活超過6億,數據量超過6.8 PB 。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"據郭煒介紹,易觀千帆能夠做到6億月活與6.8 PB 的數據量支撐,最爲關鍵的原因在於其技術的深度與系統架構能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在研發支撐易觀千帆數據採集工具的過程中,他們做到了當每一次Android系統升級與版本發佈的時候,都能夠深入的去研究Android系統的底層代碼調整與變化,並作出與之最優的適配,相較於大多數只停留於運用層研發的團隊而言,這個過程積累了更爲深刻的技術深度理解能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在此之外,在數據計算引擎方面,易觀千帆並不滿足於僅僅只是採用開源的Hadoop大數據技術。在2018年,郭煒提出了基於主謂賓模型的 IOTA 架構理念,對整個易觀千帆的底層計算引擎做了從IT系統底層的計算、存儲,到數據的索引、分片、散列等環節的全方位調整。並且將雲原生理念設計進入了整個計算引擎中,爲後續的雲服務提供奠定了基礎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“在智能用戶運營領域,目前我們實現的一些技術,包括國內的BAT等企業,都沒有做到。”郭煒對易觀方舟的技術能力信心十足。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"從最初的諮詢分析業務,到後來拓展出基於用戶數據的智能運營服務,在經歷了從最初通過諮詢分析參與行業數字化轉型,到後來自己親身經歷數字化轉型升級,易觀對於企業數字化轉型升級的理解更加深刻了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"對於企業而言,數字化轉型升級的意願是非常強烈的,但是由於大多數企業數字化程度低、數字化意識薄弱等方面的原因,再加上使用者對於產品、技術理解不到位等方面原因,大多數企業最終對數字化服務提供商的滿意度普遍不高,數字化轉型升級體驗不佳。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在這樣的市場現狀之下,國際上以埃森哲、麥肯錫等爲代表的第三方諮詢機構,開始着手於打造數據產品和解決方案,進一步服務於客戶需求。而在另一方面,行業內許多從技術側、產品側生長出的數據服務公司,出於產品落地考量,最終選擇了擴充諮詢團隊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"今年5月,埃森哲與阿里聯合成立埃森哲阿里巴巴事業部的消息傳出便是很好的實證。在此之外,華爲正在內部孵化“中國的埃森哲”的說法也開始流傳。諮詢與數據服務彼此相向而行,兩者相互融合的趨勢,已經很明顯了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“對於以產品技術爲主的企業而言,其實他們並沒有特別的想着去做諮詢服務相關的事,畢竟,標準化產品的可複製性與盈利能力更強。但真實的情況卻是,如果企業只依靠售賣產品開展業務,用戶在買了產品之後往往不知道怎麼去用,最終的結果是產品也賣不好。”郭煒表示。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在其看來,在有着長期的行業諮詢經驗以及易觀方舟產品工具加持的情況之下,易觀數科在通過用戶運營幫助企業實現數字化轉型方面,有着一定的優勢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"未來之路:準備開源所有的產品代碼"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"訪談接近尾聲,談及 IT 行業當前所處的環境以及易觀數科下一步的發展,郭煒重點發表了自己對於代碼開源、自主可控等方面的最新見解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2020年,國內開源領域新晉融資企業超過10家,融資金額超過35億的情況之下,本土企業開源的熱潮,已經真真正正的漲起來了。與此同時,在地緣政治衝突不斷的當下,基於開源生態的自主、安全、可控的雲服務,也正在事關國家乃至於行業客戶的風險防範問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在郭煒的介紹中,開源是沒有國界的,開發者應該以更加廣闊的眼光來看待開源,只不過到了當下,在外部不確定性越來越爲強烈的當下,對於一些本土的開源生態與服務,我們也有必要適當的抓起了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“如果全球的開源基礎設施都是基於單一國家的平臺進行開發,這多少是會讓人有顧慮的。”在這樣的基礎之上,國人積極發展自己的開源平臺,爲世界提供一種可供選擇的中國方案,也成爲了一件很有意義的事。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2015 年,易觀數科創始人於揚花了 6 個月時間通過各種角度和郭煒溝通,最終成功的邀請了郭煒加入易觀數科擔任CTO,過程中,於揚答應了郭煒未來關於產品代碼開源的技術戰略佈局。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"而在先後開源了Argo、DolphinSchedulur等產品之後,如今易觀數科的開源成果也開始被業界所看到。據介紹,在捐贈給Apache基金會之後,目前 Apache DolphinScheduler 社區已有超過三千五百名貢獻者,Argo 社區也有一千五百人,使用 DolphinScheduler 的企業接近 400 家,使用 Argo 的企業也有 200 多家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“我當時加入易觀的時候就說,有一天我要把公司所有的代碼都開源出去,這是我們的終極目標。”在郭煒看來,代碼其實所具備的價值是有限的,他的價值更多的是附着在代碼之上的服務所體現出的價值。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"“開源是未來的軟件的開發形式,我們會根據市場的接受情況,逐步開源出來。”郭煒表示。"}]}]}
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