FITURE CTO 付強：2 年融資近億美元，如何追求產品的極限？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"嘉賓介紹："},{"type":"text","text":"付強，FITURE 聯合創始人 & CTO、"},{"type":"link","attrs":{"href":"https:\/\/tgo.infoq.cn\/","title":"xxx","type":null},"content":[{"type":"text","text":"TGO 鯤鵬會"}]},{"type":"text","text":"（成都）學員。2007 年加入谷歌，2009 年加入雅虎從工程師升至高級研發經理，2013 年加入亞馬遜擔任高級研發經理，2015 年出任騰訊廣告平臺部 T4 總監，2019 年作爲聯合創始人兼 CTO，創辦了科技健身服務公司 FITURE。付強是一個極度較真兒的人。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"付強是一個極度較真兒的人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在"},{"type":"link","attrs":{"href":"https:\/\/gtlc.infoq.cn\/2020\/chengdu","title":"xxx","type":null},"content":[{"type":"text","text":" GTLC 全球技術領導力峯會"}]},{"type":"text","text":" · 成都站開幕的前 2 天，他在凌晨兩點回復了組委會的郵件。郵件裏，付強提交了第三版演講 PPT，在細節上做了一些調整。兩天後他帶來了主題演講《如何打造軟硬件結合的極致用戶體驗》，被全場 37.1% 的聽衆給出好評，認爲該演講帶來的“收穫最大”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在大會開始前的那一週裏，付強的“睡前活動”頗爲固定——對演講內容進行精修，幾乎每天都是如此。有時他調整的只是一些細節問題，但他恰恰是一個不會放過細節的人。比如，他主動聯繫大會組委會，要求將 PPT 模板中的淺色背景替換爲深色背景，只是因爲在照片或直播畫面中，黑色背景的展示效果更好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"付強畢業於清華大學，隨即進入谷歌擔任工程師，此後相繼任職於雅虎、亞馬遜、騰訊，做過多年的技術管理。2019 年，他作爲聯合創始人創立了 "},{"type":"link","attrs":{"href":"https:\/\/www.fiture.com\/","title":"xxx","type":null},"content":[{"type":"text","text":"FITURE"}]},{"type":"text","text":"，擔任公司 CTO，在家庭科技健身這條賽道上，開啓了自己的創業之路。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/f4\/c6\/f4ed213f577c6bb9ea2yy05cf13c0dc6.jpg","alt":null,"title":"付強在 GTLC 上演講","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"被問及爲什麼選擇創業，付強給出的答案是“爲了跳出消費主義的圈子”，他說到無論是職場晉升還是個人消費方面，停留得太久會自然會滑向攀比狀態，所以很希望做出一些改變，“跳出去”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於背後的深層原因，他解釋道，“個人的成就感應該是去享受拼搏的過程，併爲最後的拼搏和付出負責，所以必須去做一些真正基於內需的事情。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果說這些是個人層面的追求，那麼在技術和產品層面，他也有着極高的要求：通過軟硬件結合，讓科學和藝術實現交融，打造出有着極致用戶體驗的產品。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"創業：當好創意遇到了好時機"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於創業這件事，每個人的理解和動機都不相同。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"傑夫裏·提蒙斯在"},{"type":"link","attrs":{"href":"https:\/\/book.douban.com\/subject\/1494043\/","title":"xxx","type":null},"content":[{"type":"text","text":"《創業創造》"}]},{"type":"text","text":"裏提到：創業是一種思考、推理結合運氣的行爲方式，它爲運氣帶來的機會所驅動，需要在方法上全盤考慮並擁有和諧的領導能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於付強而言，跳出自己的舒適圈，是自己創業的一個目的，而選擇健身行業則是他的興趣使然。在大學時期，付強就加入了校園健美隊，代表清華參加過健美比賽，此外他還是田徑、游泳的狂熱愛好者。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"除了熱愛健身，追逐技術是他的另一個特點。在離開騰訊以後，他加入過"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/AgFr2VewLo7C0ouj9amg","title":"xxx","type":null},"content":[{"type":"text","text":"自動駕駛"}]},{"type":"text","text":"的團隊，也因此十分看好 AI 等技術的發展前景。當愛好和專業碰撞在一起，付強萌生了將二者結合的念頭。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但家庭科技健身這個概念，在國內纔剛開始興起，還比較“小衆”，它指的是用比較前沿的一些技術，比如 AI 互動等方式，來輔助和激勵用戶進行健身，最後聚焦到家庭使用的場景。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由於這個領域比較新穎，國內尚未出現比較成熟的品牌，相比之下國外的行業發展要蓬勃許多，也湧現出了衆多大牌選手。除了明星公司 Peloton，Equinox 和 SoulCycle 等也相繼上線了家庭產品線。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於同一片土地，有人會看到荒漠，有人則看到了生機。對於付強而言，他和 FITURE 的合夥人都是後者。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在社會的發展之下，健身已經成爲了一項剛需。但在認知和踐行之間還有一個巨大的鴻溝，一方面健身行業開始成爲資本不斷加碼的市場，另一方面人們的健康問題卻不斷惡化，前段時間就曝出上海白領體檢異常率高達 99％，對於許多人而言，健身只是停留在口頭上的一個“虛擬”概念。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/8c\/c0\/8c031ac0b487da0454da14f4837b0ac0.jpeg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如何讓健身變得更加容易和卓有成效，甚至變成一個日常進行的活動，是付強想要解決的一個問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在他看來，人們“懶”於健身的原因，很大程度上是因爲健身這件事情，對人產生的“價值感”不夠。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他解釋道，“價值感其實等於激勵減去成本。很多人發朋友圈、打卡就是給自己的激勵，而成本是健身要付出的代價，比如時間、準備工作等，只有當激勵大於成本的時候，健身才會逐漸成爲一種習慣。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而他想到的解決方式，則是從提升激勵的角度出發，打造出合適的產品，填充起家庭健身這個缺失的環節，從而形成類似"},{"type":"link","attrs":{"href":"https:\/\/baike.baidu.com\/item\/%E5%86%85%E5%95%A1%E8%82%BD\/1902660?fr=aladdin","title":"xxx","type":null},"content":[{"type":"text","text":"“內啡肽”"}]},{"type":"text","text":"對人體的激勵作用，讓用戶逐步能夠愛上健身。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當然，擁有目標還只是一個開端，而一羣志同道合的同路人，則是能形成持續推力的重要因素，這就要說起 FITURE 背後的團隊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"提及 FITURE 的創立者，付強有着掩飾不住的自豪。他說道，“我們團隊裏的早期成員，就是 FITURE 最主要的一種競爭力”。事實上，FITRURE 團隊的構成，也是被投資方青睞的一個原因。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"FITURE 聯合創始人兼 CEO 唐天廣，是前貨車幫聯合創始人、滿幫集團技術委員會主席兼智能駕駛事業羣總裁，他還曾在 IGT China, Success Factor 等公司就職，具有豐富的技術實踐與管理經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而 COO 唐宇瀚畢業於哈佛大學計算機系；總裁張遠聲有着逾 14 年的豐富投行經驗，引領過 1000 億美元的融資和跨境併購交易，曾就職於全球規模最大的金融機構之一美銀美林亞洲工業投資銀行，擔任主管兼董事總經理，後在貨車幫任執行總裁兼 CFO，擔任滿幫集團首席投融資官。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"因爲懷着同樣的想法，幾個有能力有資源的人一拍即合，於是 FITURE 落地成都，開啓了這段技術創業。"}]},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/7b\/8e\/7b3d7d7ca392c426e1dee1936e30a88e.png","alt":null,"title":"FITURE 團隊","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020 年 9 月，FITURE 拿到了 6500 萬美元的 A 輪融資；10 月底推出了自己的首款產品 - 魔鏡；到了 12 月，則是完成了超 2000 萬美元的 A+ 輪融資。至此，加上天使輪的 600 萬美元，創立不到兩年的 FITURE 已經拿到了近 1 億美元的融資，這是全球所有健身品牌中，最快達到此成就的企業。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"產品：軟硬件結合的極致體驗"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在談到技術創業的時候，很多人會討論 PMF（商品市場契合）和 TPF（技術問題契合）的問題。對於 FITURE 和付強來說，要解決家庭健身的痛點，並不是簡單地將技術嫁接到已有產品，他們更想做到的，是找到一個新的方式，或者說創造出一個新的圖景。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很難想象一個做健身品牌的公司，發佈的首款主打產品竟然是一面“鏡子”。對於這個讓人有些困惑的選擇，付強解釋說這和生活中的一些觀察有關。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/92\/6f\/9277b6084f773567237315150fef636f.jpeg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他說起自己在健身時的一個發現：“大約有 80-90% 的人會對着鏡子練習，但這些人似乎都沒意識到和鏡子相處的時間最長。”這種高頻發生的現象，更像是一種無意識的行爲。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果你去過健身房，就會發現這樣一個不爭的事實：許多人從依賴教練，逐漸開始轉向依賴鏡子，鏡子和健身房之間有了某種奇妙的關係。不誇張地說，鏡子已經成了健身場景中最有粘性的一環。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"想把健身這件事情變得更有吸引力，健身鏡會是這個行業不錯的切入口，這是付強的判斷。但如何用 AI 等前沿科技打造出更極致的體驗，還需要更加全面的考慮。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"FITURE 發佈的這款魔鏡，並不是一面簡單的鏡子，而是通過把 AI 攝像頭等設備植入鏡子，再結合專門定製服務軟件等資源，集成了硬件和 AI 軟件等技術，用鏡子的形態打造了智能化的健身服務平臺。所以是在一面鏡子裏，裝進了一整套的健身服務。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/ef\/01\/efb3d59f47e1c4cc96da5fd48d3db001.jpg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"要打造這樣一款智能硬件，多個方面都受到了一些挑戰。比如要在鏡面集成多層的交互功能，對硬件和軟件的要求都特別高，在國內也沒有可以借鑑的先例。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果說技術本身是一個難點，另一個“困難”在於付強對產品有着極高的要求，他說道：“如果要做這個場景，推出的產品一定是經過認認真真地思考，最後打造出的高品質交付。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在交談中你會發現，付強也會頻繁地提及“美感”、“極致”這些字眼，還會特別強調要打造出極致的用戶體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"比如他談到鏡子本身的顏色選擇，並非只是出於美觀層面的考慮，還要考慮如何顯示視頻、收集傳送聲音等問題。而且只要鏡面的顏色發生變化，內部的軟件在圖像處理上就相當於加了濾鏡，必須要做出相應的調整。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"再比如鏡面後的攝像頭，處理時就要考慮光線衰減等物理因素。對應的元器件，比如麥克風、音箱放置的最佳位置，都需要反覆去嘗試和驗證。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“產品的核心賣點在於將軟硬件做了結合”，付強說。軟件和硬件領域各自擁有專業人才，但在二者的結合上還是一塊未開拓的地區，所以軟硬件結合是他們一個主要的創新點。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他通過電視機健身的例子來說明產品的創新性：電視機在設計之初，並非是專門爲了健身而設計，想要打造擁有良好體驗的健身 APP 需要很大的挑戰，所以 FITURE 乾脆就自己從零構建了硬件和軟件。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"說到這裏，他提出在創業企業中搞研發，很像是“一邊開飛機一邊修引擎”。最開始一般都不會開飛機，也不會修理，所以必須不斷地去學習，一邊學怎麼開好，一邊在過程中去解決問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/32\/21\/328fdb6d6e2a5420b9c6e22ebf290f21.jpeg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當然在他的觀念裏，CTO 不單單是要做好產品，更重要的是把自己放在合適的位置，主動去思考公司的方方面面，思考哪些地方可以通過技術去做改進。這其實和他提到的匠心一脈相承。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"交付：提升激勵，注入成就感"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果說選擇科技健身是一種追求，那麼這份追求僅僅是戰略佈局的第一步，因爲在他看來，創業公司從不缺乏願景：“每個公司創始人在起初的時候，都會抱着一種野心，重要的是如何把願景一一實現。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而要做好一款好的產品，甚至是做好一家公司，其中的關鍵是如何瞭解和發掘對用戶的激勵體系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"具體到 FITURE 的產品方面，又是如何獲得用戶的健身激勵呢？付強答道，“其中的一項措施，是通過加入 AI 的方式，能夠給用戶一個及時地做對或做錯的激勵，發現最好的激勵模式，讓健身逐漸變化成一項遊戲或者挑戰。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此外，還有一個重點在於通過建立分享社羣，激發出陪伴的形式，他補充道，“就是在健身過程中，提醒用戶是在和別人一起訓練，從而激發出分享和進步的慾望。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於提到的許多激勵方式，付強坦言其實是借鑑了遊戲行業的模式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其中一本叫做"},{"type":"link","attrs":{"href":"https:\/\/book.douban.com\/subject\/10828002\/","title":"xxx","type":null},"content":[{"type":"text","text":"《遊戲改變世界》"}]},{"type":"text","text":"的書，就描述到了激勵的本質。他舉例道，“雖然玩遊戲也很辛苦，會在某一關裏失敗了無數次，但通關後會獲得很大的成就感，許多玩家很喜歡這種反饋。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/2f\/66\/2f6b4d74068d21fce97da55827895c66.jpeg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這裏提到的激勵機制，其實是增加一些遊戲類的刺激，讓使用者能夠從反饋中獲得投入和專注的動力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"無論是產品還是技術，付強期望着將新模式激發而出的成就感不斷注入進去，打造出最極致的用戶使用體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這是他對自己、團隊、產品的不變初心。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/18\/56\/18f48529f0fa6c865714e5758cbe3156.jpg","alt":null,"title":"","style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}