小產品、連接和生態

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天與夥伴們討論目標的時候談到了一些產品觀，就當時的所想我在短時間內聊了下。晚上回來想到這個內容，還是記錄一下。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"之所以會隨口而出這幾個詞，也大抵與我平時做產品的觀念有關。產品從小處着手，做小產品，建立連接，進而形成生態。下文就這幾個方面分別論述。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"小產品","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這裏的小產品包含兩個層面，一個是做小產品，小而美的產品，一個是再大的產品也能拆解成小的部分，依然可以是做小產品。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"人們總是剋制不住讓一個產品包羅萬象，能滿足所有用戶的需要，但是大而全的東西如同刺蝟一樣，做的人無從下手，用的人茫然無措。就算是我們現在熟知的很多龐大的產品，也是從小而來，即使是大也保持着相對的簡單，更多是以多產品的融合形式體現其大。而有些公司從始至終就未追求過大，典型如37signal，看過《重來》（有兩部）的應當還留有這個印象。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"把產品做小更難，把產品做小是一種能力。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"連接","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這裏的連接包含了三個層面，一是產品與產品的連接，一是產品與人的連接，一是人與人的連接。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"產品與產品的連接","attrs":{}},{"type":"text","text":"，可以是內部產品間的連接，也可以是內部與外部的產品連接，通過產品與產品的連接，達到服務更廣泛的受衆覆蓋，擴展了服務邊界。前面說到做小產品，通過小產品的連接可以達成更大的產品目標，但又能保持產品的局部界限，有獨立的應用場景，又存在於一個複合的服務體系。本着開放的心態，產品會打破內部連接的侷限，與外部產品的連接，能夠互補不足，當然外部的連接存在着不穩定，經濟利益的不穩定，服務邊界的不穩定，體量變化引起的不穩定等等，但是合作相對封閉來說，總還算是趨勢。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"產品與人的連接","attrs":{}},{"type":"text","text":"，會形成產品的圈子，這裏的人有更廣的範圍，產品企業的人，使用產品的用戶，行業專家，等等。有了與人的連接，之前所說的產品與產品的連接就有了讓更多人認識更多產品的機會，有助於帶動各個產品的收益。像微信與微信讀書，頭條與抖音，有了之前產品與人產生的連接，進而有了更多產品與人的連接。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"人與人的連接","attrs":{}},{"type":"text","text":"，在產品與人的連接基礎上，就有了人與人之間的連接。人作爲社會化的人，與他人天然有連接的需求，人與人的連接會帶來更多的可能，比如口碑的傳播可以說就是建立在人與人的連接之上的。很多產品本身就建立在人與人的連接基礎上，各類社交軟件就是例子，而很多產品也拼命想建立起人與人的連接。從這層連接中，一定有機會發現新的需求，反過來助推新產品的誕生。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"連接會放大價值，而且能產生新的價值。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"生態","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"連接多了，就容易形成生態。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"生態這個詞當然現在大家可能對其已經免疫了，自樂視提出“生態化反”，後面的人再提生態就慎重得多了。但是生態早就存在，以前就有諸如產業鏈的生態，而現在的生態做得好的大家都知道小米做得不錯，所以我們還是可以提一提生態的，只不過應該更切實一些，少一些假大空。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當連接打破封閉，不管是內部產品與外部產品建立了連接，產品與人建立了連接，還是人與人建立了連接，一旦連接建立，就有了生態形成的初始條件。生態之間又會相會交疊，比如我們爲了發展會抱別人的大腿，比如加入小米體系，進入阿里合作生態，上了騰訊開放平臺等等，也會有別人來抱我們大腿。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"總之，在生態中我們應該扮演我們的獨特角色，發揮核心優勢，借力借勢，以更開放的姿態來做事。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當然也提到了項目形式的治標不治本問題，但是項目有它獨特的意義存在，現金流的維持，關係的維護等等。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以上就是今天我對小產品、連接和生態的一些解釋。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/da/da900c4a24a1d9c7ade6e401fc9a2e5a.jpeg","alt":null,"title":"","style":[{"key":"width","value":"25%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}