一邊瘋狂吐槽一邊主動求和解，蘋果和英特爾的“愛恨情仇”

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“嘴炮”一時爽，事後悔斷腸？"}]}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"英特爾新任 CEO 希望與蘋果和解"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3 月 24 日，英特爾新任 CEO 帕特·基爾辛格（Pat Gelsinger）在接受雅虎財經採訪時表示，英特爾與蘋果之間正在進行的競爭是“有趣的”，同時他還表示希望與蘋果公司和解，併爲其提供芯片代工服務。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此前，英特爾與蘋果保持着長達 15 年的芯片供應合作伙伴關係。2020 年 6 月 23 日，蘋果宣佈了一項重大變革 — Mac 產品將使用蘋果公司自研芯片，來取代英特爾芯片。蘋果 CEO 庫克表示：“在蘋果，硬件和軟件的集成是我們一切工作的基礎，而芯片則是硬件的核心。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020 年 11 月，蘋果公司正式發佈 M1 處理器。截至當年底，蘋果總計推出三款搭載 M1 芯片的產品，即 MacBook Air，13 英寸 MacBook Pro 和 Mac Mini，想要剔除英特爾處理器的心思很明顯。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而英特爾方面也不甘示弱，自與蘋果解除合作關係之後，其對蘋果 M1 芯片的攻擊幾乎沒停止過。甚至在上週，英特爾還發起了一場針對蘋果的市場營銷活動，給 M1 Mac 貼上了不如英特爾處理器的標籤。不過從帕特·基爾辛格這次的發言來看，英特爾方面顯然有意改善兩家科技巨頭之間的關係。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"稍早前，英特爾傳遞出了公司正在迴歸芯片代工業務這一重大信號。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根據英特爾官方 3 月 23 日發佈的消息顯示，英特爾正在成立一個新的代工服務部門，該部門由半導體行業資深人士 Randhir Thakur 博士領導，直接向 CEO 帕特·基爾辛格報告。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而帕特·基爾辛格在本次接受雅虎財經採訪時也表示，蘋果過於依賴目前的供應商臺積電生產 Apple Silicon ，英特爾希望提供自己的服務。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他表示：“我希望把蘋果變成代工大客戶，因爲現在他們完全依賴臺積電。我們希望爲他們提供很好的選擇，讓他們也能利用我們的代工服務，就像我們與高通和微軟合作，利用我們的代工一樣。我們要提供偉大的技術，有些事情是世界上其他地方做不到的”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於英特爾與蘋果之間的競爭關係，帕特·基爾辛格則表示：“很明顯，你已經看到，芯片製造領域激烈的競爭態勢已稍稍平復，因爲各個參與者逐漸意識到，還有很多偉大的創新要做，我們已經有 15 年沒有看到 PC 需求達到這個水平了。這個世界需要更多的創新，而蘋果和 Mac 生態系統之間的競爭是有趣的。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"據瞭解，帕特·基爾辛格是英特爾的一員老將，也是英特爾首任 CTO，並於今年 2 月 15 日正式出任英特爾 CEO 。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"公開信息顯示，帕特·基爾辛格 18 歲加入英特爾，在英特爾擔任工程師和 CTO 等技術崗位長達 30 年，對芯片設計有敏銳的見解和洞察，推動了 USB 和 Wi-Fi 等關鍵行業技術的開發。同時，他也是 80486 處理器原型的架構師，領導了 14 種不同微處理器的開發項目，並在酷睿和至強產品系列的成功中扮演了關鍵角色。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"過去種種跡象表明，英特爾的芯片王者地位正在走下神壇。在轉型關鍵時期，新晉帕特·基爾辛格的到來對於英特爾意義非凡。英特爾方面在今年年初的聲明信中提到，現在是英特爾轉型的關鍵時期，正是充分發揮帕特在技術和工程方面專長，進行公司領導變動的合適時機。接下來，帕特將繼續推動英特爾從 CPU 向多架構 XPU 的公司轉型，確保強有力地執行英特爾戰略，以鞏固其產品領先性，抓住未來重大發展機遇。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"英特爾剛“錘”過蘋果 M1 芯片"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有意思的是，在今年年初，英特爾剛剛"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MzU1NDA4NjU2MA==&mid=2247527955&idx=1&sn=52a0868dd3b8b5e3addd4bfc6bda7d57&chksm=fbead7dccc9d5eca63bf611e562a59cafa981ff257c6f55928da206c132b0e8436a08506e7ee&scene=27#wechat_redirect","title":"xxx","type":null},"content":[{"type":"text","text":"“狠錘”過蘋果 M1 芯片"}]},{"type":"text","text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"英特爾方面製作了一份 11 代“Tiger Lake”處理器對比蘋果 M1 的 PPT，對自家新款處理器做出全面測試，並強調 Windows 10 加英特爾將在對陣蘋果 ARM 芯片方案中取得優勢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"英特爾方面宣稱，此次用於測試的第 11 代系統屬於內部白盒方案，搭載英特爾酷睿 i7-1185G7 與 16 GB 內存。與 M1 處理器相比，英特爾系統在 Chrome 瀏覽器上的總體速度提高達 30%，單項 Office 任務的運行速度也更快。這與蘋果方面在 13 英寸 MacBook Pro 上給出的 M1 對比評測大相徑庭，當時 M1 始終擁有與英特爾基本對等或更好的表現。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"英特爾方面還強調，在 Topaz Labs 的 AI 工具以及 Adobe Premiere、Photoshop 與 Lightroom 場景下，i7-1185G7 的運行速度可達 M1 的 6 倍（結果同樣來自英特爾內部 RUG 測試）。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"另外，英特爾方面表示，其測試的 M1 版 MacBook Pro 在全部 25 項測試中出現了 8 次故障，包括在 Outlook 中“切換至日曆”、Zoom 中的“開啓視頻會議”以及 PowerPoint 中的“選擇圖片菜單”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在 PPT 中，英特爾對蘋果 M1 生態的現狀提出了一些中肯的論斷，包括仍缺少某些機型、以及遊戲軟件太過有限。但英特爾給出的性能結論仍有值得商榷之處，因爲本輪測試使用的主要是英特爾內部方法，而非行業標準基準測試。英特爾在 Pro\/Air 機型以及酷睿 i7-1185G7\/ 酷睿 i7-1165G7 之間反覆橫跳以縮小電池續航方面的差距，很明顯是在選擇性地過濾實際結果。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最後，PPT 確實提到了最核心的問題：蘋果在處理器架構過渡期間還有很多工作要做，不提供觸控屏、不支持多顯示器支持以及接口過少等問題也必須得到重視。但無論如何，本輪測試的存在就已經證明，英特爾把蘋果 M1 視爲值得關注的強大對手，這也證明筆記本電腦將在下一步發展中經歷激烈的競爭與對抗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"至於這兩家科技巨頭在未來是否會重新牽手，一切還要交給時間。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"參考鏈接："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"https:\/\/www.macrumors.com\/2021\/03\/24\/intel-ceo-apple-competitive-fun\/"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"https:\/\/mp.weixin.qq.com\/s\/0cT75gh2NqkkXm5NpSB-pw"}]}]}