專訪“輿情”從業技術人:抓住中臺契機,推動了一場技術變革

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"採訪嘉賓 | 馮偉"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"入行8年,馮偉一路見證着輿情行業的興起和變化。目前,他仍在該領域裏深耕,並擔任北京人民在線網絡有限公司的技術總監一職。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今,輿情產業的未來由大數據和AI技術主導着,但“內容”仍然起着不可替代的作用。在日新月異的技術浪潮中,它將何去何從?接下來讓我們一同隨着馮偉,去了解這個常被外界“誤解”的輿情產業。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"輿情業的演變升級"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"即便進入21世紀,早期大衆對輿情的理解仍比較片面,認爲“輿情即負面”。事實上輿情的概念早已發生變化,它不再侷限於民衆的社會政治態度,輿情客體也並不限定在“國家管理者”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"百度百科對輿情的解釋爲:在一定的社會空間內,圍繞中介性社會事件的發生、發展和變化,作爲主體的民衆對作爲客體的社會管理者、企業、個人及其他各類組織及其政治、社會、道德等方面的取向產生和持有的社會態度。它是較多羣衆關於社會中各種現象、問題所表達的信念、態度、意見和情緒等等表現的總和。這與後來多數學者所提出的基本觀點差異不大。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而網絡輿情,則是以網絡爲載體,以事件爲核心,是廣大網民情感、態度、意見、觀點的表達、傳播與互動,以及後續影響力的集合。帶有廣大網民的主觀性,未經媒體驗證和包裝,直接通過多種形式發佈於互聯網上。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"目前,以輿情國家隊的"},{"type":"link","attrs":{"href":"https:\/\/www.peopleyun.cn\/","title":"xxx","type":null},"content":[{"type":"text","text":"人民在線"}]},{"type":"text","text":"爲例,輿情業務提供的服務主要是"},{"type":"text","marks":[{"type":"strong"}],"text":"監測、預警、研判、報告、諮詢和培訓"},{"type":"text","text":",前四個都需要"},{"type":"text","marks":[{"type":"strong"}],"text":"輿情監測平臺"},{"type":"text","text":"支撐。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"早些年,輿情並沒有太多技術上的體現,輿情分析和相關報告主要是內容專家根據自身的經驗和判斷來撰寫。在2009年左右,大數據成爲熱詞,新浪微博推出,移動互聯網的到來使得越來越多民衆通過網絡發聲。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"與此同時,一些技術廠商開始"},{"type":"text","marks":[{"type":"strong"}],"text":"將大數據和輿情的概念包裝到一起,形成“平臺”工具"},{"type":"text","text":"。2009年至2012年,大家普遍做的是定製化項目,項目背後賣的是軟件和授權。這一階段的主要工作是網絡輿情監測預警,核心關注點在負面信息。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2013年至2015年間,廠商從"},{"type":"text","marks":[{"type":"strong"}],"text":"賣落地的定製化產品轉向SaaS服務"},{"type":"text","text":"。2016年至2019年,自媒體如日中天,整個互聯網的輿論生態變了,數據量也發生了巨大的變化。輿情行業的工作重心變成對事件的狀況及後續發展的分析與處置應用,突出系統的歸納分析,提升輿情工作作爲決策參考依據方面的可靠性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在馮偉看來,輿情行業沒那麼好做。在野蠻生長的初期,大家往往把輿情想得️簡單化、片面化。產品功能同質化嚴重、技術架構幾乎十年沒有變化......這些問題尚未解決,各大機構平臺開始打起價格戰,行業陷入了內卷。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020年新冠肺炎疫情爆很多行業遭受了重創,但輿情行業卻有新的變化。“疫情雖然帶來了很多負面影響,但對技術發展的影響反而是積極的。”馮偉表示,"},{"type":"text","marks":[{"type":"strong"}],"text":"數字化浪潮某種程度上更進一步了,比如大數據、AI等技術實際上都在更加積極地往前推進。"},{"type":"text","text":"技術上的迭代對開啓智能輿情起到了關鍵作用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"以中臺爲契機的變革"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"想要管好技術,光懂技術還不夠。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從一名研發工程師成長爲技術總監,馮偉面臨的挑戰比他想的更多。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“比如在拓爾思的時候,雖然也曾做過管理工作,但那會是負責某個產品的研發,更多是在一線打仗,平時遇到的挑戰基本是技術方面的問題攻克。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"那會大數據領域還不像現在這樣有不少比較完善的框架,很多問題只能用“笨方法”去啃硬骨頭,馮偉表示,“2013年的時候,"},{"type":"link","attrs":{"href":"https:\/\/spark.apache.org\/","title":"xxx","type":null},"content":[{"type":"text","text":"Spark"}]},{"type":"text","text":"還沒有1.0版本,嘗試新技術好比在掃雷,那時候不管是技術還是社區都不完善,只能去硬啃官方的文檔,去看源代碼,去解決問題。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2017年,馮偉開始創業。“創業之前,會覺得創業是件很美好的事情,充滿了嚮往和期待。創業之後,才發現在公司當個螺絲釘很幸福,因爲很多問題不用自己操心。”馮偉認真回憶那段時間,自己當“老闆”並沒有那麼容易。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“原來可能只需要專注在自己的技術側和產品側,創業之後,要考慮的問題很多,不單單是技術這個層面,還要去考慮公司現在所在賽道的整體情況,投資人的意見看法等。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉強調,創業公司實際上面臨的風險很大,試錯成本很高。一旦融資出現困難,創始團隊就容易出現分歧,難以走下去。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"結束創業旅程後,馮偉來到了人民在線。(人民在線是由人民網控股、人民網與證券時報社合資成立的專業輿情服務機構和信息增值服務機構。)等待他的任務並不輕鬆,人民在線已有相對成型的技術框架。在這樣的背景下,"},{"type":"text","marks":[{"type":"strong"}],"text":"如何說服公司相信技術的力量,一起改變嘗試新技術,是他面臨的主要挑戰"},{"type":"text","text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“公司原來的技術棧或許有很多不足,但它依然能支撐起公司每年數億營收的業務,就證明它還是有價值的,我既不能全盤把它否定掉,更要在保證支撐業務穩定的同時,去做技術上的革新。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2018年“中臺”概念的興起,讓馮偉找到了推動公司技術改革的“支點”,後來也是以中臺建設爲核心,完成了整個公司的技術改革。據介紹,人民在線有三塊主要業務,分別是輿情、融媒體和區塊鏈。輿情和融媒體有很多共性,核心是數據和智能化,所以分別做了數據中臺和AI中臺。除此之外,還有一個技術中臺,這是大的技術底座。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在中臺建設的過程中,馮偉表示的確遇到了諸多技術問題,甚至有一些是在自己不夠擅長的領域,但是隻能"},{"type":"text","marks":[{"type":"strong"}],"text":"迎難而上,找專家,找團隊"},{"type":"text","text":",總之沒想過放棄。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"除了技術本身的建設難點,很多資源關係的調配也成了“攔路虎”"},{"type":"text","text":"。中臺也不是萬能的,“餅”畫得越大,建設就更爲複雜,週期也更長。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“期間既要保證現有的業務沒有抖動,不受影響,又要完成技術的迭代革新,因此牽扯到各種資源的騰挪。”馮偉表示,“只能抽出來一部分搞,完了再把這一部分挪過去,就這樣一直挪來挪去。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當時,公司正好要換機房,爲了節約成本,將原有北京、武漢的兩個機房統一遷到襄陽。有一些屋漏偏逢連夜雨的意味,“既要做中臺的建設,又要完成公司機房的遷移,同時又要求業務線不受影響,這是非常巨大的挑戰。”馮偉回憶起那一年,“這個過程很痛苦,資源並不齊備是一方面,另一方面大家的期待都很高,中途總有質疑的聲音,比如會吐槽“新業務遇到的問題都還沒有解決,你們這些人不知道在忙些什麼”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉感慨道,當時自己終於理解王堅爲什麼會在某個年會上哭,“明明很努力在工作,但很多人不理解,大家就覺得這個階段你沒有產出,忽悠了公司領導,公司投那麼多資源去幹這個事情,卻沒有回報。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“只能頂住壓力,那會我們就喝王堅博士的雞湯度日。就像他當年設計阿里雲一樣,所有人都在罵,覺得他是個騙子。”後來,在一次述職會上,馮偉引用了“馬氏名言”——因爲相信,所以看見。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/38\/cd\/384f787bdbde3eb24ece4988yy64f4cd.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"內容+科技:觸發新的可能"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技術決定了行業的下限,但內容決定了高度。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在馮偉看來,網絡輿情實際上是一個複雜的交叉學科,涉及新聞傳播學、社會心理學、信息管理學等。對於一家網絡輿情公司,核心競爭力也不是單一的,而是需要“內容+科技”,兩者相輔相成,缺一不可。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"網絡輿情研判的其中一個重要方法是關鍵詞搜索法。而靠關鍵詞檢索的方式去獲取數據,往往會產生不相關的數據。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉談到目前輿情行業普遍採用的關鍵詞監測機制,仍然存在一些誤差。“比如針對某個社會民生熱點或敏感事件的監測任務,我們可以把相關的的敏感詞都填進去,這個關鍵詞可能有幾百個甚至幾千個。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最直接的一個影響是,用這一系列的關鍵詞進行搜索,產生的結果可能是命中了其中一兩個詞,講的卻不是這件事。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而在實際的業務運行中,技術能夠推送的信息越準確,對於人工過濾而言,能節省的時間成爲就越多。據馮偉介紹,人民在線現行的輿情監測服務是7×24小時的,輿情編輯在機器粗篩之後要進行人工過濾,三班倒實際要面臨不小的工作強度。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“AI一定程度上可以釋放生產力,縮小人工勞動力在輿情監測和預警環節所佔的比重。”馮偉看好AI技術對於輿情行業的重塑力量。他指出,"},{"type":"text","marks":[{"type":"strong"}],"text":"輿情實際上是一個對AI全面應用的業務場景"},{"type":"text","text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在最開始的採集層面,怎麼去把一個網頁裏的主體部分智能地提取出來,以及與反爬措施之間的對抗也涵蓋了大量的智能策略。在預處理層面,應用AI的地方則更多:對每一條信息都要做分析和加工,這涉及到多模態的特徵指紋提取,還有分類標籤體系、垃圾信息識別、情感分析、實體識別、主體識別、OCR、圖片視頻的目標檢測等等。到後續的一些具體場景,比如事件的研判、沙盤的推演、機器寫作(報告)等等,則涉及到知識圖譜的構建及推理。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"因此,AI技術的不斷髮展是會對輿情行業的發展起到推動的作用,甚至會改變現有的服務模式與商業邏輯。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"除了AI,數據也是輿情行業面臨的另一大技術挑戰。隨着隱私保護的加強,加上各大內容生產方對自己數據的價值認知不斷提升,輿情行業在數據採集上面臨的阻礙越來越大。不像以前,有個簡單的爬蟲就可以把數據爬下來,現在一方面存在法律風險問題,另一方面是來自反爬措施的阻撓。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"另外,隨着全網的數據量越來越大,模態上又多了圖片和視頻,對後續的存儲和數據預處理的壓力也會變得很大。因爲輿情對時效性很敏感,對一些NLP算法模型的時效性要求很高,如此一來,像BERT這樣的比較流行的大模型,在實時場景裏的應用會受到一些侷限。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"總的來看,雖然AI等技術會不斷促進輿情行業的發展,但馮偉表示,如果想對輿情做深度的研判,還是需要從內容側\/理論方法側去給予支撐和指導,內容側的創新才能推動產生一些變化。輿情行業對數據質量的要求很高,但目前數據質量的改變還是依賴於人,因爲AI智能化的程度還不夠高,人的經驗和知識在這裏面仍起着到很大的作用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"因此,網絡輿情的發展不能只從內容側或技術側孤立地來看,而是應該從融合的整體去看。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"擁抱開源不是爲了刷KPI"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"儘管人民在線是一家國企,但它在技術上的使用並不像外界所想的那麼保守。馮偉告訴InfoQ,早在2018年年初的時候,團隊就在用"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/ezh9zqxkcwf5dt1dcgbi","title":"xxx","type":null},"content":[{"type":"text","text":"TiDB"}]},{"type":"text","text":",和人們的固有觀念不同,採用新的技術並不是爲了刷kpi任務,有痛點纔會嘗試。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"彼時TiDB剛推1.0版本,是個新型的分佈式關係型數據庫。馮偉的團隊毅然選擇用TiDB,一方面是考慮到團隊規模不大,在某些專業人才上也有所缺失,比如在數據庫領域沒有那麼專業的DBA(數據庫管理員)。如果用MySQL,當數據量很大的時候,業務側要自己去做分庫分表,依賴一些更多的中間件,要做很多工作,這樣一來整個技術棧就會變得更復雜,對團隊的要求就會更高,出故障的概率也會更大。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“當時我們在找尋一些可替代的方案,看中了TiDB的一個特點,一些原本交給中間件、或者是業務側去做的複雜工作,TiDB本身自己都解決了,而且是以非常簡單、輕量的方式去解決,這跟我們的訴求很匹配。所以我們很早就嘗試用TiDB,放在一些做預警數據和採集數據的存儲場景裏,我們也見證了TiDB從當年功能很簡單、穩定性欠佳的1.0版本,到現在5.0都發布了的整個過程,我們也會參與到TiDB的一些社區活動,去分享一些我們的案例等等。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉表示,雖然他們不像"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/ros1s5rlmgjtcugesqyy","title":"xxx","type":null},"content":[{"type":"text","text":"美團"}]},{"type":"text","text":"那樣給TiDB提供大量的源代碼,但可以貢獻場景,變成深度用戶,發現問題提供一些case,和開源社區一起成長。在轉型雲原生的過程中,除了用TiDB,他們還用了現在社區內很火的開源消息中間件"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/dmmpwwy8qjjydj9vizct","title":"xxx","type":null},"content":[{"type":"text","text":"Pulsar"}]},{"type":"text","text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“積極嘗試新的技術,純粹是因爲有痛點。”馮偉強調,在用Pulsar之前,團隊也用過RabbitMQ、Kafka,但都有一些問題,所以纔會在開源社區裏尋找一些與他們的價值觀和規劃相匹配的技術。“從目前看,我們選的這些技術在社區裏已經發展都非常好,我們也成爲了他們早期的用戶。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉表示,輿情屬於入門門檻很低的行業,只要能搭個爬蟲,有個存儲,上面能寫個應用,這就成了一個輿情繫統。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但想做好,路還很長。輿情繫統想要全面化、精細化,門檻其實很高。需要在第一步將全網的數據進行採集和監測,這本身已經是個巨大的挑戰。而這還僅僅是個開始,如何將數據轉化爲能服務於各個行業的標準化的產品,以及讓用戶滿意,這部分還要難得多。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"採訪嘉賓介紹"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"馮偉,人民在線技術總監,國內最早一批從事輿情研發及文本智能研究工作,也是國內媒體融合早期建設者,擅長大數據和人工智能領域。目前正在推動公司科技轉型,以“雲原生 + 中臺”爲路徑,探索研發下一代智能輿情產品。"}]}]}
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