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决定中国SaaS成败的三个关键问题
{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"来源 / ToB行业头条 （ID：wwwqifu）作者 / 冯海阳 · 编辑 / 瑞雪","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"伴随着国内产业数字化进程的加深，上云已成势在必行之举，中国SaaS行业也因此受益。不仅其应用前景变得更为广阔，增长速度也令人大吃一惊。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根据海比研究院近期发布的《2021中国SaaS市场研究报告》显示，2020年中国SaaS市场规模已到达498.2亿元，同比2019年增长31.6%。且预计2021年我国SaaS市场规模将达到666亿元。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" 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","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"Shopify首席运营官哈雷·芬克尔斯坦在接受媒体采访时甚至说道：“只要商户能成功，我们就可以成功。”足见客户成功对于SaaS成功所具备正向意义。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"当然在客户成功，中国SaaS厂商虽然也很看重，且在积极布局。但还是没能做到点上，其中包含上述讨论到的，好“切入点”起手，根据需求外延功能；以服务为目标，去争取更多用户的青睐等方面。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以至于20年信息化老兵黄允聪在文章","attrs":{}},{"type":"link","attrs":{"href":"http://mp.weixin.qq.com/s?__biz=MzU1MzE1MzYyNQ==&mid=2247492755&idx=1&sn=2b58edf0e679496f8aec344a0d73f70b&chksm=fbf581a5cc8208b3f08247cd377dc029d8eb2c13179e8393d25a6356d28d45519cc2f2aa4f46&scene=21#wechat_redirect","title":null,"type":null},"content":[{"type":"text","text":"《中国SaaS为什么不赚钱？》","attrs":{}}]},{"type":"text","text":"中明确指出：","attrs":{}},{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"“现在中国SaaS产品的续费率很低，就说明软件企业没有做到真正的客户成功，只是把软件卖出去，割了一次韭菜，后面导致韭菜越割越难割。”","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"总而言之，中国SaaS要想成功。需要创造出用户必需要买的服务，而不是为创业者自认为的好产品买单。这也就是现在老生常谈的“双向价值”。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“The world will give way to those who have goals and vision.”世界会向那些有目标和远见的人让路。用户也会帮助那些对自己有价值的SaaS，走得更远，活得更好。","attrs":{}}]}]}
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