高阶的产品经理是什么样的？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"每一个APP背后至少有一个产品经理和一个程序员。绝大多数公司产品具体长什么样子，都是由产品经理主导的。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"产品经理的工作非常重要。目前来说，产品经理入门的门槛很低，但竞争十分激烈。但工作3、5年之后，产品经理的能力分化会很严重。想要更进一步，主要看个人的天赋、眼界以及知识储备。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我自己感觉，那些刚刚入门的产品经理很容易被自己的认知所禁锢，每次都习惯用同样的思考方式去考虑需求。我认为如果你想要晋升，必须突破自己的认知边界，成为一个跨界高手。你得了解用户、了解市场。所以你需要懂经济学、懂心理学。不只是浅尝，而是精通。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在工作中，有两个能力对产品经理要求是非常高的，一个是需求洞察力，需求洞察要求你必须深刻理解用户的真实需求，更进一步的是，拆分出用户在不同场景下的需求，精确捕捉用户的“痛点、爽点和痒点”，这样才能做出一款真正的好产品。不用怀疑，高段位的产品经理都是洞察人性的大师。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"另一个能力是对用户的体验高度敏感。我们的目标不仅要满足用户的需求，还要让用户在被满足的过程中拥有正向激励的效果。而且在用户规模足够大的情况下，任何一个小的改进都能给你带来巨大的回报。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"《俞军产品方法论》里面有讲产品经理需要掌握两个知识模型。一个是用户模型，另一个是交易模型。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"用户模型是指用户的个人偏好和行为反应模式。简单理解就是产品经理想象出的消费者的样子。不同用户之间消费决策并不相同，甚至在不同场景下的决策也不一样，同样是购物，他有时候会去拼多多，有时候会去京东。一个能力强的产品经理，是可以在产品迭代之后，精准预判出用户行为的变化。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"交易模型是指产品经理要搞清楚各利益相关方在交易中的利害得失，毕竟如何分饼决定了饼的大小。然后还需要创造有利可图的用户价值。俞军在书里用了一个简单的公式来概括：用户价值=新体验-旧体验-替换成本。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"高阶的产品经理，必须要考虑用户价值和商业价值的闭环，也就是：在洞察用户需求的同时，考虑成本和收益；反过来，在考虑成本和收益的同时，重视用户利益和长期发展。产品经理的核心能力，其实就是在用户价值、商业价值、社会价值等多个领域的复杂要素面前，做正确的权衡取舍。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最后奉上俞军产品经理十二条：","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1、产品经理首先是用户","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2、站在用户角度看待问题","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3、用户体验是一个完整的过程","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"4、追求效果，不做没用的东西","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"5、发现需求，而不是创造需求","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"6、决定不做什么，往往比决定做什么更重要","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"7、用户是很难被教育的，要迎合用户，而不是改变用户","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"8、关注最大多数用户，在关键点上超越竞争对手，快速上线，在实践中不断改进","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"9、给用户稳定的体验预期","attrs":{}}]},{"type":"paragraph","attrs":{"in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