蘋果申請延期執行Epic 案的裁決，放開應用內支付“黃”了？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#191919","name":"user"}}],"text":"美國加州法院"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#404040","name":"user"}}],"text":"今年9月對 "},{"type":"link","attrs":{"href":"https:\/\/www.epicgames.com\/store\/zh-CN\/","title":null,"type":null},"content":[{"type":"text","text":"Epic Games"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#404040","name":"user"}}],"text":" 控告蘋果一案作出裁決"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#191919","name":"user"}}],"text":"，"},{"type":"link","attrs":{"href":"https:\/\/www.apple.com\/","title":null,"type":null},"content":[{"type":"text","text":"蘋果"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#191919","name":"user"}}],"text":"應當允許 App 開發商將用戶引導至第三方支付系統，該法令將於12月9日生效。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#404040","name":"user"}}],"text":"10月8日，蘋果針對此案提出了上訴通知（Notice of Appeal），要求在上訴期間暫緩執行 App Store 的支付變更命令。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"據報道，蘋果申請延期執行 Epic Games 案的裁決，是爲了儘可能保護 App Store 的商業模式，因爲他們不甘於一場並不完整的勝利，還希望在本案中徹底擊敗對手。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"回顧蘋果與 "},{"type":"text","marks":[{"type":"color","attrs":{"color":"#404040","name":"user"}}],"text":"Epic Games "},{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"”撕破臉“"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"蘋果公司和 Epic 之間的紛爭由來已久。2020年，Epic 旗下游戲"},{"type":"link","attrs":{"href":"https:\/\/www.epicgames.com\/fortnite\/en-US\/home","title":null,"type":null},"content":[{"type":"text","text":"《堡壘之夜》"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"爲用戶提供了價格更優惠的直接付款渠道，繞開了蘋果應用內購支付系統，被蘋果公司以違反政策從應用商店下架。因此，Epic 向法院對蘋果公司提起反壟斷訴訟。除美國外，Epic還在歐盟、英國和澳大利亞等多地均對蘋果公司提起了訴訟。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"今年9月10日，美國加利福尼亞北區聯邦法院對這一訴訟案作出了裁決，本案主審法官 Yvonne Gonzalez Rogers 宣佈："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"針對 Epic 指控蘋果公司通過限制支付渠道構成壟斷的說法並不成立，同時，Epic 因爲違反蘋果公司與《堡壘之夜》的開發者協議，需要向蘋果公司支付至少 400 萬美元的違約賠償金；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"同時，法院對蘋果支付管控下了永久禁令，要求蘋果公司允許應用程序開發商提供其他購買渠道。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"簡單來看，Epic 提出十項訴訟，九項被駁回，且需要賠償蘋果公司一筆違約金；蘋果雖然獲得勝利，但是需要允許開發商提供自己的支付選項。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"就在外界期待蘋果放寬其 App Store 的支付限制之際，蘋果卻提出上訴，請求暫緩執行相關命令。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"蘋果的不甘"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"蘋果在上訴文件中表示，目前主要是希望 App Store 可以“維持現狀”，即暫緩禁令生效，其中有五個理由："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"如果不維持現狀，蘋果將受到不可挽回的傷害；"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"維持現狀並不會對 Epic 造成損失；"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"維持現狀是爲了公衆利益；"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"在蘋果研究出替代方案的過程中，法院應暫時擱置禁令。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"據悉，關於蘋果請求推遲法官命令的聽證會將在11月16日舉行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"值得一提的是，Epic Games 也對法官的裁決提出了上訴，因爲該法官裁定，蘋果並未違背反壟斷法，這一裁決引起了 Epic Games 創始人兼首席執行官 Tim Sweeney 的不滿。如果蘋果或Epic Games 一路上訴至美國最高法院，這一過程可能需要長達5年的時間，而原本因這條禁令而興奮的開發者們恐怕要暫且再觀望一陣了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"對於蘋果此舉，其實也不難理解，畢竟這條禁令在讓開發者收益的同時，大大削減了蘋果在 App Store 方面的收益。要知道，App Store 抽成在蘋果 2020 年的收入爲 538 億美元，約佔蘋果總收入的 20%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"與此同時，蘋果 App Store 還面臨其他外部法律威脅。例如，美國參議院的一項兩黨議案將迫使蘋果接受其他應用內支付選項。此外，蘋果也已經被迫遵守日本的一項監管決定，允許部分應用提供外鏈（日本的規定不適用於遊戲，而遊戲被普遍認爲是蘋果App Store最大的利潤來源）。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"可以看出，針對蘋果的反壟斷和不正當調查，美國、日本、韓國已經先後出手，那麼我們是否也應該對此有所舉措呢？期待蘋果對微信、抖音等虛擬支付限制的放開。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"參考鏈接："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/www.cnbeta.com\/articles\/tech\/1189115.htm","title":null,"type":null},"content":[{"type":"text","text":"https:\/\/www.cnbeta.com\/articles\/tech\/1189115.htm"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/36kr.com\/p\/1436038708543108","title":null,"type":null},"content":[{"type":"text","text":"https:\/\/36kr.com\/p\/1436038708543108"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]}]}]}