楊冬蘊專訪：如何通過AR創新體驗，賦能電商行業增長

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"很早就關注了楊冬蘊，花名：小喬，設計圈子的同學都叫她小喬姐姐。她在網上幫助一些年輕的設計師、產品經理解答工作相關的提問，關於職業發展、面試、能力提升、團隊管理等經驗，是一個愛思考、有態度的人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"此外，她也分享行業大會、活動相關的動態，包括作爲主講嘉賓、受邀參加一些活動的記錄，還分享自己製作的創意甜品，以及樂器、展覽等興趣愛好的內容，是一個注重生活品質的人，這符合一個設計主管的生活調性，生活有趣，工作纔不會無趣。我看到有人給楊冬蘊的評語："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#7b7f83","name":"user"}}],"text":"認識小喬很多年了，是一個溫潤如玉的女神。在專業上非常精湛，非常擅長帶領團隊突破業務，同時很樂於分享，經常輸出專業知識幫助年輕設計師。是一個兼具智商，情商，愛商的優秀設計專家。另外她還是一位美食專家，蛋糕甜點都做的非常棒，攝影技術也很厲害。對了，英語還超級好。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"後來，我問小喬，你的哪些產品上的創新思路是來自生活，源於對生活的熱愛？"},{"type":"text","marks":[{"type":"size","attrs":{"size":9}},{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"（下面的內容都使用Q&A形式，原汁原味保留小喬自己的話語語境）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"我和許多更有才華的設計大師、藝術家相比，嘗試過的東西還只是鳳毛麟角。我相信大部分設計從業者對於美好的事物都有追求、都熱愛生活，因爲我們的職業基本素養是具備發現美的眼睛和追尋更好的用戶體驗。"},{"type":"text","marks":[{"type":"strong"}],"text":"但要運用在業務和產品創新時，比熱愛生活更重要的是學習能力和思辨能力，接觸到新行業或新事物，多問幾個爲什麼、怎麼做。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"熱愛生活帶給我靈感，好奇心讓我學習和精鑽了更多不同行業的知識，思辨能力讓我得以推導出適合業務的有效解決方案。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：比如說，因爲好奇心而學習了什麼？後來在哪些產品上用到了？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"比如線下零售設計，我們電商行業的設計師，大多關注的是線上界面，如何導購，如何提升商品成交轉化，但很少關注線下零售的設計。線下零售包含空間設計、動線設計、美陳、量陳、POP設計、貨架設計等等。不知道大家是否注意過一些細節，"},{"type":"text","marks":[{"type":"strong"}],"text":"比如宜家的購物動線是S形的，比如銷售狀況好的商品會放在用戶人均視線高度的貨架上，再比如在商超買單的櫃檯上會陳列單價低、高復購類型的商品。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"對所見所聞有好奇心，驅使我去查閱相關的專業知識或找專業人士諮詢，而這些知識在我進行淘寶心選線下店的設計時，得到了充分發揮與落地。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：思辨能力，可以舉個小例子麼？甚至是用思辨能力，推翻了自己之前的方案？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"當一個模式成功時，做業務拓展容易產生邏輯慣性，尤其當各大公司都扎堆做一些業務時，需要思辨科學性和可行性。比如國內市場成功孵化了一個電商平臺，同樣的模式是否適合海外？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"以直播帶貨爲例，國內和歐美市場相比，國內有興旺的供給側生產力和強大物流，但這些在歐美市場並不是優勢，國內的幾個直播帶貨平臺爲商家提供了高流量分發渠道，解決了庫存滯銷問題。而海外的B端可能來不及供貨也來不及發貨，C端的行爲需求和國內也有區別。所以，海外電商的突破口不見得是複製國內的直播帶貨形式，而是解決鏈路上的痛點，比如供給不足。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：我特別感興趣您之前在阿里、得物的工作經歷，這期間您深度參與了線上電商，和線下智能互動設計，得物 AR 創新設計等項目。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"這些項目之間應該有很多共通之處吧？爲您接下來在 AR 創新項目上積累了大量的經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"這些項目之間確實有一定的共通點，比如目標都是提升業務數據和增強品牌力，都需要通過提升商品表達來帶動成交轉化，都需要整合資源和推動落地的能力等等。過往的經驗會一定程度助力之後的項目，但不同項目之間的可複用性不大，即便是一樣的命題，比如都在電商平臺做AR，由於商業模式、產品定位、用戶羣體等多方面的差異，思考邏輯和解決方案也並不相同，這個我將在"},{"type":"text","marks":[{"type":"strong"}],"text":"11月26日"},{"type":"link","attrs":{"href":"https:\/\/pcon.infoq.cn\/2021\/beijing\/schedule","title":"xxx","type":null},"content":[{"type":"text","text":"PCon產品創新大會"}]},{"type":"text","text":"的分享中重點闡述。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/b2\/e8\/b2c4b4445984553f5f2e05aa4047ece8.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：您的工作內容精深於電商領域，具備從0-1，1-100，100-N 不同階段的核心業務經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"想問一下，目前電商領域除了用戶無法通過線上充分感知到商品的全貌之外，還存在哪些體驗上的挑戰？AR是不是唯一的解法？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"電商領域是個非常大的概念，有中心化電商、去中心化電商、社交電商、興趣電商、同城零售、跨境貿易等豐富多樣的商業模式，不同的電商形態又涉及到不同的導購、履約、商家、達人、供應鏈、物流、支付等模塊，挑戰是數不勝數的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"單從前臺導購來說，爲什麼需要"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"增強商品的表達，是爲了解決線上商品無法被用戶充分感知的痛點，從而提升交易轉化，所以除了AR外，還有模特圖、直播講解、360度商品展示等方案。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"AR針對不同的業務目標也有不同的解決方法，只是以科技或互動娛樂的效果吸引轉化，還是要做到真實還原實物的 AR 體驗，只有後者可以解決用戶收貨後不符合預期的問題，爲商家規避退貨率高、庫存流轉週期過長等痛點。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"因此解決方案不是唯一的，各產品的目標是不同的，同樣的目標也有多樣的解決方案。要綜合權衡目標與 ROI，選擇最適合自身產品的解決方案，促進業務增長、提供優秀的用戶體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：你們是如何實現 AR 體驗設計的？整個過程中需要解決哪些產品設計上的難題？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"AR 項目的推進遠遠不止設計上的難題，從項目目標定位、項目每個階段的規劃、執行流程到資源整合，都需要充分考慮，最終纔有了和大家接觸的界面。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"numberedlist","attrs":{"start":null,"normalizeStart":1},"content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":1,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"首先要確認項目目標，"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"不同電商平臺有各自使用 AR 的原因，也因此會有不同的效果要求。比如是以科技的噱頭吸引用戶？還是以互動娛樂的趣味交互來轉化用戶？還是要像得物 App 或者宜家這樣無限接近於真實商品，幫助用戶做交易決策？我們不是爲了做 AR 而做 AR，還是要回歸業務目標，不同的目標會決定項目的週期、技術要求、成本、後續的項目roadmap等。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":2,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"確認目標後，"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"根據目標效果判斷是否可以自研，還是對接技術供應商。要充分調研不同國家不同企業的 AR 技術能力，才能選擇合適的供應商。在這個過程中，我也充分掌握了國內外各個企業的 AR 能力差異，以及可以投入在哪些應用場景中。得知各項成本後，需要衡量項目的 ROI，來判斷是否啓動。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":3,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"產品設計中需要解決的主要有兩大方面的難題，"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"一個是素材和流程的問題，一個是資源的問題。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"不管是做鞋類的 AR 還是口紅的 AR，都需要逼真的模型素材、色值準確的口紅濾鏡，這些素材的解決方案由於涉及到公司機密，我不便於分享；而資源的問題也是發起創新項目需要面臨的常規難題，這個項目由於是設計發起的，業務方也是設計，我們需要產品、技術、數據分析、運營等不同職能的同學加入，而這些同學也同時在支持着不同的項目，資源緊張，我需要跟不同業務、職能、級別的同學充分溝通新項目的規劃，因此對資源整合和項目規劃的能力都是巨大考驗。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":4,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"後續的項目規劃，"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"以得物 AR 爲例來說，當鞋類 AR 的 MVP 版本上線後，根據市場數據來定量計算商業指標的提升情況（包含GMV、收藏率、成交轉化率等），也會定性收集用戶反饋、市場好評情況等。在驗證效果後才能推進後續的規劃，比如 AR 的能力模式需要更豐富，不止是試穿，也有其他的玩法，比如 AR 的能力需要在更多品類中應用，不同品類的優先級也需要根據業務數據和實現難度來做綜合判斷。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#41464b","name":"user"}},{"type":"strong"}],"text":"：上面第三點提到的資源問題，確實挺考驗一個項目負責人的資源調度能力，溝通能力，同理心，共同的業績目標，成長等等。其實這裏面，您可以再補充一些收穫、心理感悟等方面的內容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"主要有兩點："},{"type":"text","marks":[{"type":"strong"}],"text":"1. 唯快不破，更早更全面地洞察機會點，做好項目規劃；2. 推動更符合自己職能和長板的項目，"},{"type":"text","text":"比如得物的 AR 業務之所以由設計發起後還繼續由設計來擔任業務方，是因爲只有設計師可以看出不同 SDK 的差異，也更瞭解用戶，設計師可以決策什麼是更好的體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：您在帶領團隊過程中，是如何在團隊裏基於業務需求，落實“創新”這個理念的？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"要做出好的產品，必然不是爲了創新而創新，而是如同馬斯克所說的迴歸“第一性原理”，迴歸事物的本質去思考和推導。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"這就要求我們發起項目的"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"出發點就是綜合考慮“用戶”和“商業”的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"我們身爲設計師是最接近用戶的人，清晰用戶的痛點，爲優秀的用戶體驗負責；同時設計是賦能商業、帶來業務增長的，根據需要提升的商業目標，可以拆分出不同的解決方法，綜合推導出此時此刻最合適公司和業務的項目。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"在我看來，突破業務的解決方案都是在創新，它可以是有酷炫科技感的創新形式，也可以是已有的模式運用在了新的場景中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"PCon：“身爲設計師是最接近用戶的人，清晰用戶的痛點”，這句話很贊。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"你們去接近用戶，瞭解用戶痛點，一般會做哪些事情，如何把“清晰用戶的痛點”這一環節做到極致？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"小喬："},{"type":"text","text":"我展開來說吧。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"如何瞭解業務和用戶："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"國內互聯網行業的發展變化較快，和傳統行業或者外企有較大差異。我曾經從業於諮詢行業，我們通過定性、定量的科學方法分析用戶需求、洞察企業機會點，我們把了解用戶做到了極致，但項目交付後，甲方不一定落地，因爲他們的業務目標可能在後期更換了、或者資源發生變化不足以支持落地等等。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":1,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"後來我轉回了互聯網企業，業務方雖然有對於行業天花板、趨勢方面的分析，但缺乏紮實的用戶調研環節，許多業務就是對着競品拍腦袋做。這些現象都是由於互聯網節奏快，所以並不允許完成“極致的調研”後再開展項目，且互聯網有着得天獨厚的優勢，就是上線後可以高效回收真實數據。在孵化0-1的創新項目時，"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"行業側調研，比如天花板、趨勢分析、競品觀察等報告是必備的"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"，因爲這決定了公司是否要踏入這個賽道，以及是否有分佔市場的可能性；用戶側的調研，可在落地過程中同步去做，根據調研目標，靈活運用定性、定量方法，MVP 版本上線後根據真實數據情況敏捷迭代。"}]},{"type":"paragraph","attrs":{"indent":1,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#19439c","name":"user"}},{"type":"strong"}],"text":"職場專業度和成熟度："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在招聘候選人時，除了本身職能的專業能力需要紮實以外，成熟度也是非常重要的。只關注自己，或只做自己喜歡、認同的事情，是缺乏職場成熟度的表現，這樣的同學較難從商業目標和用戶需求中推導出此時此刻適合業務增長的方案，較容易自嗨，但市場並不買單。"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"因此在招聘時也需要關注候選人的職場成熟度，和年齡無關，和性格、自我定位、合作能力等方面有關"},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"嘉賓介紹："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"楊冬蘊：從業於體驗諮詢、互聯網體驗設計行業，先後就職於華爲、阿里、得物、字節等知名企業，目前是字節跳動戰略產品設計團隊負責人。精深於電商領域，負責過手機淘寶、年貨節、雙 11、淘寶心選中後臺、新零售線下店陳列和智能互動設計、淘寶造物節、得物AR創新設計、POIZON海外業務等，具備從 0-1、1-100、100-N不同階段的核心業務經驗。IF設計獎、紅點設計大獎得主，個人申請及帶領團隊申請設計專利20+。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11月26-27日，在北京國際會議中心，將舉辦第一屆 PCon 產品創新大會，創新是一種基因，是一種文化，是一種習慣，那些能夠成功的產品，是如何保持創新的，是如何實現用戶增長的，是如何將產品商業化的，等等。這次 PCon 會議上，我們邀請了國內外優秀的產品專家來分享話題，傳遞經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"感興趣的，歡迎點擊會議官網日程瞭解詳情 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