蘋果宣佈自助維修計劃,消費者可以買原裝工具修iPhone

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"蘋果公司"},{"type":"link","attrs":{"href":"https:\/\/www.apple.com.cn\/newsroom\/2021\/11\/apple-announces-self-service-repair\/","title":"xxx","type":null},"content":[{"type":"text","text":"宣佈"}]},{"type":"text","text":"即將推出自助維修計劃,該計劃將允許消費者獲取蘋果的原裝零件與工具,自行維修設備。蘋果首席運營官 Jeff Williams 表示,在過去三年裏,可獲取蘋果原裝零件、工具與培訓的服務網點數目翻了近一番,現在蘋果將爲那些希望自行完成維修的用戶提供新的選項。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這其實是一個具有里程碑意義的決定:它將扭轉蘋果公司長期以來對自助維修的反對局面,擴大消費者的選擇,減少有害排放,並可能爲維修友好型產品設計的革命奠定基礎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這其實是一個具有里程碑意義的決定:它將扭轉蘋果公司長期以來對自助維修的反對局面,擴大消費者的選擇,減少有害排放,並可能爲維修友好型產品設計的革命奠定基礎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"自助維修計劃將從2022年年初啓動,先從美國開始,至於其他國家\/地區的落地時間,則是“2022年或更晚”。首批適用產品是iPhone 12和iPhone 13系列,同時蘋果也預告搭載 M1 芯片的 Mac 電腦會緊隨加入。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"預計新的自助維修在線商店將提供超過 200 款獨立零件與工具。計劃初始階段將集中於最常需要維修服務的部件,比如 iPhone 顯示屏、電池和攝像頭。其他部件的自助維修將在明年稍後推出。目前蘋果還未透露這些工具和零件的價格。但一直以來,蘋果的原裝零件很難獲得,維修費用高昂是不爭的事實。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"蘋果表示,維修完成後,顧客如果選擇將替換下來的零件交還蘋果回收,那麼未來購買蘋果產品的時候可以享受優惠。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不過,蘋果還提醒道,自助維修計劃適用於"},{"type":"text","marks":[{"type":"strong"}],"text":"具備電子設備維修知識和經驗的技術人員"},{"type":"text","text":"。對於絕大多數顧客來說,最安全可靠的方式還是去專業維修服務提供商,把設備交給使用蘋果原裝零件的認證技術人員來修理。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有評論稱此是“維修權”(Right to Repair)運動的重大勝利,該運動要求科技製造商提供必要的組件和手冊,供客戶修理自己的智能手機、平板電腦和電腦。但蘋果、微軟、谷歌、亞馬遜和其他公司長期以來一直在反對公開提供此類維修資源的立法提案。蘋果認爲這存在安全風險,客戶的數據在未經授權的維修過程中有可能被劫持。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不過,但今年7月,拜登政府發佈了一項行政命令,指示聯邦貿易委員會解決“對第三方維修或產品自我維修的不公平反競爭限制”。當聯邦貿易委員會宣佈將加強對科技公司的執法力度時,“維修權”運動就有了新的推動力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"彭博社分析稱蘋果的轉變也與供應鏈和製造業全球化有關,消費電子產品的實際成本一直在下降。對於許多消費者來說,扔掉 200 美元的平板顯示器買新的還比嘗試維修來得更容易、更便宜。因此,製造商幾乎沒有理由建立昂貴的配件供應鏈。但蘋果限制了只有授權維修店才能獲得零件、手冊和專用工具。這推高了維修成本,並促使消費者購買新東西而不是維修他們現有的東西。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在新興市場,由於缺乏授權維修中心,維護設備往往不容易。這樣一來,蘋果對自行維修的“偏見”也就破壞了其對可持續發展的承諾:正如蘋果所"},{"type":"link","attrs":{"href":"https:\/\/www.apple.com\/environment\/pdf\/products\/iphone\/iPhone_13_PER_Sept2021.pdf","title":"","type":null},"content":[{"type":"text","text":"指出"}]},{"type":"text","text":",80% 以上的與 iPhone 相關的碳排放是在製造階段釋放的(實際使用手機佔 16%)。而維修,才意味着更少的排放。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最後,受益的或不僅是 iPhone 用戶。蘋果對消費者產品技術的影響廣泛,以至於它的決定很可能會被其他企業效仿。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"延展閱讀:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/www.nytimes.com\/2021\/11\/17\/technology\/personaltech\/apple-iphone-self-repair.html","title":"","type":null},"content":[{"type":"text","text":"https:\/\/www.nytimes.com\/2021\/11\/17\/technology\/personaltech\/apple-iphone-self-repair.html"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/www.bloomberg.com\/opinion\/articles\/2021-11-18\/apple-s-repair-reversal-is-a-win-for-everyone","title":"","type":null},"content":[{"type":"text","text":"https:\/\/www.bloomberg.com\/opinion\/articles\/2021-11-18\/apple-s-repair-reversal-is-a-win-for-everyone"}]}]}]}
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