老牌BI企業Tableau宣佈退出中國市場

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"據“"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MzkzMzI2Njg2Ng==&mid=2247491612&idx=1&sn=a29756bece64356f77ac16460b9c22db&scene=21#wechat_redirect","title":null,"type":null},"content":[{"type":"text","text":"Tableau學社"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"”消息，Tableau宣佈從11月17日起停止在中國大陸的直接經營活動，並將在明年1月31日終止在中國大陸的現有合作伙伴關係。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在Tableau近期發給客戶的郵件中，Tableau表示其產品在中國區的銷售將由阿里接手，整合到Salesforce與阿里巴巴的合作體系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/9f\/9f2989e7c2879583562740e3bf3813ce.png","alt":null,"title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"Tableau由斯坦福大學的 Pat Hanrahan、Christian Chabot 和 Chris Stolte 於 2003 年創立，是一家交互式數據可視化軟件公司，專注於商用智能技術的開發和應用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"21 世紀初，IT人員主要利用數據庫來生成數字和數據，分析數據和創建報告同樣也是 IT 專業人員的工作。直到Tableau的出現，它通過將數據可視化功能整合到數據庫中，使其具有前所未有的交互性和可理解性，從此徹底改變了行業。該公司於 2013 年首次公開募股，很快籌集了 2.5 億美元，之後股價更是一路飆升，更是躋身前十名 BI 工具之列，與 IBM、甲骨文、微軟、Qlik 等一些工具展開激烈競爭。Tableau於2014年在中國正式開設公司，此後幾年業務呈現幾何級數增長。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2019 年 6 月 9 號，Salesforce 宣佈以 157 億美元全股票方式收購 Tableau。這也是 Salesforce 迄今爲止最大的一筆收購。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"作爲Tableau的母公司，Salesforce在亞太區的業務在總營收中佔據份額比較小。根據其2020年的業務數據，最大的營收來源美國和歐洲，佔到了其營業額總數的90%以上。此前，Salesforce在中國的業務一直交由阿里雲等渠道夥伴負責。Tableau又只是Salesforce業務中比較小的組成部分，在中國的營收佔比也一直不高，那麼Salesforce對Tableau的調整也在情理之中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]}]}