微信迎重磅更新，互聯互通再升級，可直接跳轉淘寶等電商類外鏈

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"互聯互通已是大勢所趨。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"微信發佈進一步互聯互通方案"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11月29日晚，微信發佈《關於〈微信外部鏈接內容管理規範〉的更新聲明》，公佈在監管部門指導下進一步的互聯互通方案，點對點聊天場景中將可直接訪問外部鏈接，並將在羣聊場景試行開放電商類外部鏈接直接訪問功能，功能將陸續生效。微信後續計劃開發自主選擇模式，爲用戶提供外鏈管理功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"新規出來後，有網友隨即嘗試分享淘寶鏈接到微信，卻發現還是打不開，對此，微信迴應表示，功能覆蓋需要一段時間，本週一和週二兩天會覆蓋完全。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"InfoQ 30 日上午體驗該功能發現，在微信一對一對話中，已支持發送淘寶等電商平臺的購物鏈接，且不會再出現提示頁面，打開鏈接後即進入購物頁面，可直接選擇微信支付或者調用支付寶網頁進行支付。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不過在羣聊對話中，網站鏈接還需複製到瀏覽器訪問。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於微信進一步互聯互通的方案，網友們看法不一，有人表示並不想開放，難得清淨了一段時間，又要被惡意分享鏈接打擾了。有人則表示支持，分享電商鏈接時，再也不用複製火星文了，省去很多麻煩。還有不少人認爲，互聯互通應當有序，遵守底線。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這是微信對此前互聯互通方案的進一步升級。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"9月17日，微信曾發佈《關於〈微信外部鏈接內容管理規範〉調整的聲明》，開放了一對一聊天場景中訪問外部鏈接。同時爲用戶提供自主選擇功能，設立外鏈投訴入口。在此次更新中，微信開放了淘寶、抖音等外鏈，但會首先跳轉到提示頁面，用戶確認後纔可訪問該頁面。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"附：關於《微信外部鏈接內容管理規範》的更新說明："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲進一步落實“以安全爲底線，分階段、分步驟”實施的互聯互通方案，在有關監管部門指導下，微信於即日起開始對外部鏈接管理措施進行更新（"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MjM5NjM4MDAxMg==&mid=2655102859&idx=1&sn=a0952be4489b231596574b4a7eb8de2f&scene=21#wechat_redirect","title":"","type":null},"content":[{"type":"text","text":"第一階段外鏈調整公告可參見此處"}]},{"type":"text","text":"）。更新內容如下："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1、在點對點聊天場景中將可直接訪問外部鏈接；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2、在監管部門指導下，爲貫徹安全底線原則，同時兼顧用戶使用體驗，將在羣聊場景下試行開放電商類外部鏈接直接訪問功能；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3、後續計劃開發自主選擇模式，爲用戶提供外鏈管理功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們將繼續在監管部門的指引下，與各大互聯網平臺共同推進互聯互通方案，積極配合其它互聯網平臺共同落實互聯互通，探討在其它平臺上順暢使用微信服務的技術可能性，爲用戶提供更好的體驗。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"解除外鏈屏蔽才能互聯互通"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"微信此次調整，表明互聯互通再取得階段性的進展。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"互聯互通已成爲大勢所趨。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"早在今年7月15日，就有外媒報道，騰訊和阿里巴巴考慮互相開放生態系統。消息人士稱，"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"雙方的初步舉措是阿里巴巴將微信支付引入淘寶和天貓，騰訊會向阿里開放信息分享，允許微信用戶使用阿里巴巴小程序等。當時，騰訊和阿里均未對此作出迴應。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"自今年 7 月開始，工信部就開展了爲期半年的互聯網行業專項整治行動，其中，對於網址的屏蔽鏈接，是這次行動重點整治的問題之一。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"9 月，工信部有關業務部門召開了“屏蔽網址鏈接問題行政指導會”，參會企業包括阿里巴巴、騰訊、字節跳動、百度、華爲、小米、陌陌、360、網易等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"會議針對“外鏈”提出了三項合規標準：具有外部網址鏈接訪問功能的即時通信軟件，對於用戶分享的同種類型產品或服務的網址鏈接，展示和訪問形式應保持一致；具有外部網址鏈接訪問功能的即時通信軟件，用戶在即時通信中發送和接收合法網址鏈接，點擊鏈接後，在應用內以頁面的形式直接打開；不能對特定的產品或服務網址鏈接附加額外的操作步驟，不能要求用戶手動複製鏈接後轉至系統瀏覽器打開。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"解除外鏈對於騰訊和阿里的影響幾何？老虎證券曾作如下分析："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"阿里巴巴短期受益，長期面臨不確定性衝擊。解除屏蔽後，淘寶天貓的產品可以在微信生態裏相互分享，而拼多多已經驗證了微信在下沉市場是一個高效的獲客渠道。但，對微信的依賴反過來會成爲阿里的風險。微信有 12 億活躍用戶，而淘寶只有 8.28 億，如果買家習慣在微信裏購物，那麼商家肯更願意在微信裏開店。另外買家的購買和瀏覽歷史這些原本被阿里所控制的數據，也可能被騰訊用來再建一個電商或者廣告平臺。所以阿里面對生態開放必然會非常謹慎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對騰訊的影響較複雜，對被騰訊投資的公司影響更深遠。騰訊自己不做電商，開放微信給阿里對騰訊來說影響有限，甚至可能有正面的影響，但是微信視頻號就要被抖音衝擊一波了——抖音短視頻在微信傳播再也不用火星文複製粘貼了。而這對快手、拼多多、京東、美團等騰訊投資的公司來說，失去了圍牆的庇護影響恐怕更大。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上海大邦律師事務所高級合夥人、知識產權律師遊雲庭此前曾在接受InfoQ採訪時表示，工信部要求解除鏈接屏蔽的要求是有充足法律依據的，如果相關的公司不遵守政府的監管要求，有可能會面臨應用下架、基礎電信運營商停止網站託管服務等處罰。“企業的運營應當合規，應當公平有序地競爭，而不是濫用市場支配地位。現階段對於企業而言就應當遵守監管部門的監管要求，落實相應的主體責任。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"解除外鏈屏蔽對普通大衆來說是件好事，不必再遊走於各個平臺之間。但解除外鏈屏蔽後，各大企業會採取哪些新的防止流量掠奪措施？企業能否將競爭重點從資源轉移到服務上呢？仍有很多問題等待解答。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"互聯網反壟斷漸入深處"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2021年，互聯網反壟斷大幕拉開，政府推出了諸多強有力的舉措，互聯網公司面臨較大的反壟斷壓力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從阿里因“二選一”壟斷被罰 182 億元，到美團因取消支付寶支付遭到反壟斷訴訟，到之後的《平臺經濟領域反壟斷指南》出臺，再到《最高人民法院關於適用〈中華人民共和國反不正當競爭法〉若干問題的解釋（徵求意見稿）》發佈……"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“有形的手”在持續發力，加大對壟斷企業的強監管，推進市場公平競爭。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年 3 月，騰訊控股主席化騰首次對“反壟斷”作出迴應。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在騰訊控股 2020 年業績發佈會上，馬化騰表示，會積極配合監管部門，總的來說盡可能做到合規，保證長遠的發展。此外，騰訊控股總裁劉熾平則表示，關於反壟斷已經跟相關部門多次見面，對這方面要求跟政府都有定期會議，在會議當中談及多項議題，期待能夠打造一個健康的環境，讓更多創新在國內發生，騰訊也一直非常重視合規和要求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年4月，阿里召開電話會議，討論行政處罰決定，阿里巴巴董事局主席兼 CEO 張勇表示，預計監管部門的反壟斷處罰不會造成重大負面影響，公司將會作出更多行動減少商戶經營成本。阿里巴巴方面表示，對平臺經濟模式感到滿意；全球的大型科技公司都會面臨審查；監管部門正在關注數據隱私和數據保護問題，數據監管是一個全球趨勢；將會與監管部門在數據使用和收集方面進行合作。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"中國互聯網行業正在迎來反壟斷、強監管的時代。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從目前的形勢看，反壟斷監管或許會成爲常態化的趨勢。對於巨頭來說，反壟斷可能意味着要動它們的蛋糕。但對於中小公司乃至整個互聯網行業來說，反壟斷有利於營造更加公平的競爭環境。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"參考鏈接："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s\/7zxqex8DuuWj8cFfDhz2bw","title":"","type":null},"content":[{"type":"text","text":"https:\/\/mp.weixin.qq.com\/s\/7zxqex8DuuWj8cFfDhz2bw"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/azqC30WmCy8Q3Nxy2gzy","title":"","type":null},"content":[{"type":"text","text":"https:\/\/www.infoq.cn\/article\/azqC30WmCy8Q3Nxy2gzy"}]}]}]}