A comforter is a type of thick blanket used to keep people warm and comfortable. Any basic comforter is similar to a quilt, blanket, or a duvet. A comforter is a popular bedding item assembled using two lengths of fabric, sewn together with suitable filling to offer warmth and comfort. Though a comforter is an ideal winter accessory, it can also be used with a lighter filling throughout the year by people who prefer to sleep in an air-conditioned room. Just like mattresses and bed sheets, comforters also come in different sizes and one can choose a comforter as per the mattress size. The look of the bedroom can be enhanced with the help of offbeat and stylish bed comforters. In addition, the different designs of comforters adds to the home décor. Besides providing maximum comfort, the right bed comforter can bring warmth and elegance to any given space.
Key drivers of the comforter market
The exceptional benefits of comforters such as their light weight, comfort, and durability are expected to drive the market. Demand for comforters is increasing with increase in number of hotels and growth of the hospitality industry. In some countries such as Iceland, Norway, and Russia demand for comforters is high throughout the year due to cold weather. In other countries, demand is seasonal. In several countries, especially in the U.S, a comforter is generally the first choice of people to get through the ice-cold long winters. Many people prefer a comforter not only for its warmth but also for its toughness. A comforter usually lasts for about ten years with nominal maintenance owing to its durability. These factors act as drivers and pushes the demand for Comforter Market.
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Improved comforter fabrics creating opportunities in the market
Manufacturers keep offering different and innovative comforters to meet the customer demand. Lately, comforter fabric comes with huge choice. Each type of fabric has a distinct set of benefits. For example, the most common preference among consumers is cotton comforters that provide a naturally soft and comfortable feel. Cotton comforters are quite breathable which makes them ideal for both summer and winter seasons. A comforter made with natural fabrics (linen comforter and bamboo comforter) is the best comforter for people who prefer slightly warm blankets while sleeping. However, premium cotton and other natural fabric comforters can prove to be more expensive compared to the synthetic fabric ones and they may also wrinkle fast and need special care to avoid wear and tear. Comforters made using synthetic fabrics such as microfiber have created new opportunity in the market, since microfiber comforters are lightweight, cozy, and very affordable. Also, they last longer and are easier to maintain. Such varieties of comforters offer customers with choices and creates more opportunity for the product in the market.
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Low quality comforters a restraint of the market
Availability of low-quality down comforters is anticipated to hamper the market. Low-quality down comforters have debris, dust particles, and other materials that may cause allergic reactions in sensitive people. However, various companies are producing high-quality comforters that are cleaned substantially as per the given standards so as to make sure they are hypoallergenic, thereby reducing the possibility of causing infections to the user.
Asia Pacific the dominant market
Asia Pacific accounts for highest share in the comforter market in terms of revenue contribution as compared to markets in other regions due to increased adoption of comforters by various end-users such as hotels & motels, hospitals, and personal use in the region. In addition, the increasing demand for thick comfortable blankets among consumers in countries such as Japan, China, and Australia is expected to trigger demand for comforters. Advancements in the design and usage of high quality fill inside blankets are driving the growth of the comforter market in this region.
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Key players operating in the global market
Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the comforter market are:
- DOWNLITE
- Crane & Canopy Inc.
- Brooklinen Inc.
- Hanover Company Store, LLC
- DownComforterStore.com
- Feathered Friends.
- Costco Wholesale Corporation
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