让我们从一个简单的问题开始：如果你饿了、心烦意乱、匆匆忙忙，有人在你面前放了两个碗，一个是糙米和烤土豆，另一个是花生 M&Ms 和瑞典鱼，你会选择哪个？如果你和大多数人一样，你可能会选择糖果。
这不是你自己的错。这种糖果经过精心设计——从味道到质地再到鲜艳的颜色——比糙米和土豆更能吸引你的大脑。在我们物种超过 99% 的历史中，我们生活在稀缺之中。因此，亲爱的读者，你，就像我和其他所有人一样，进化为寻找高回报、低能量需要的商品。这种策略在数十万年里都行之有效。但现在，在富足的现代，它适得其反。就像很多事情一样，有效的，有效的——直到它妨碍你。
上述糙米和土豆与花生 M&Ms 和瑞典鱼的类比是我在《扎根实践》一书中使用的类比，它讨论了选择深度专注的工作和联系而不是肤浅的分心和刺激的挑战。但自从这本书去年底出版以来，我意识到这个类比远远不止于此。
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在我们生活的许多方面，现在不那么令人满意的事情往往会更令人满意，并且让我们以后过得更好。如果说古代匮乏的美好生活是为了追求快报、省力的商品，那么现代的富足是为了追求慢报、费力的商品。科学家将此称为进化不匹配——当曾经适应一个物种的策略变得有害时。