A fashion photographer must be good in two photography disciplines. First, you need to be a great portrait photographer - second, you need to be able to create images for the advertisement market. You must be able to combine the two if you are going to succeed.
To be a successful fashion portfolio photographer you must also have a love of fine design clothes - without it you will never achieve the heights that bring success. A fashion photographer must stay up to date with all the latest fashion and have the ability to use his/her imagination to sell new designs.
Selling is the key - the fashion photographer must be able to sell his images to the fashion editor. Fashion photography is advertising and selling clothes.
To establish a reputation in fashion photography, the first thing you must do is set up a portfolio websites. Your portfolio should display your best work and be your first selling point. The second, and equally as important as the first, is to set up an online online portfolio - your own personal Website.
To set up a portfolio you first must hire a model. Contacting your local modelling agencies can do this. You don't need to hire a well-known model for your fashion portfolio - you need someone who will act well in front of the camera.
To be very successful you need to build a good relationship with models. Some models can be tough to work with so people psychology will play an important part. If you intend to shoot from your home studio supply a changing room for them.
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