公司網址: https://www.emarketer.com/
eMarketer爲一全球知名的市場研究機構
marketer意爲市場商人、市場營銷人員，e代表電子，所以emarketer也有電子市場分析人員的意思
eMarketer is a 93%-owned subsidiary market research company that provides insights
and trends related to digital marketing, media and commerce.
eMarketer, founded in 1996, is located in New York, NY.
Its clients include two-thirds of Fortune 500 companies.
eMarketer subscribers span 70 countries.
The company was acquired by Axel Springer in June 2016 for $242 million.
Contents
1 Products and services
1.1 Corporate subscription
1.2 eMarketer Daily Newsletter
2 History
3 Topics & Industry Coverage
4 References
5 External links
Products and services
Corporate subscription
Subscribers have access to eMarketer’s data via a Web-based client portal.
Within the database, analysts, forecasters,
and researchers publish industry reports, forecasts, comparative estimates, charts,
articles, interviews, case studies, web conferencing and videos.
The company curates, compares, and contextualizes information from global sources
to provide macro-level understanding of digital trends related
to advertising, marketing, media and commerce.[9][10][11][12]
eMarketer Daily Newsletter
The “eDaily” is a free email newsletter with a circulation of 120,000+.
The newsletter covers portions of eMarketer’s latest analysis.
Topics include trends in mobile, social and online advertising.
History
1996
eMarketer was founded.
1999
Advertising Age (Ad Age) and eMarketer co-authored first-ever comprehensive report
published on online advertising.
2004
eMarketer became profitable.
2011
Co-founder & former CEO, Geoff Ramsey, received ad:
tech Industry Achievement Award for digital marketing.
2012
Private investment firm acquired $25 million minority stake.
2013
eMarketer relocated headquarters to 11 Times Square.
Topics & Industry Coverage
Topics
1.Advertising & Marketing
2.B2B
3.Consumers
4.Demographics
5.E-Commerce
6.Email
7.Media Usage
8.Mobile
9.Search
10.Social Media
11.Video
Coverage
1.Automotive
2.Consumer products
3.Financial services & Insurance
4.Healthcare & Pharmaceuticals
5.Media & Entertainment
6.Retail
7.Travel
