蘋果審覈策略 Guideline 3.2 - Business

連續收到兩個同樣的審覈回覆,奔潰了

Guideline 3.2 - Business

During our review, we found that this app was designed for a specific
business or organization, including its partners, clients or
employees, and not for general distribution on the App Store. Business
apps available on the App Store are meant for use by a wide variety of
external customers around the world.

As this app is not intended for general distribution, it cannot be
made available on the App Store. We encourage you to review the other
ways to distribute your business app and choose one that better meets
your business needs.

If you revise your app concept and features to provide substantial
value to a wide variety of external customers around the world, we
recommend that you also review our App Store Review Guidelines,
including, among others, guidelines 2.5.4 - Background Location, 3.2.2

  • Unacceptable Business Models, 4.0 - Design, 4.2 - Minimum Functionality, and 4.3 - Spam, prior to resubmitting the app for
    general distribution on the App Store.

第一次我的回覆

我們的app主要發佈於中國範圍,應用於業內從業人員工作使用。我們開發的app主要目的是爲了讓所有業內人員都能使用我們的app來進行工作,提高他們的工作效率。如果現在定性我們的app爲一個內部應用程序的話,不便我們迭代新的版本。也許目前部分功能還未能完善,但以後我們會將做得更好。

Our app is mainly released in China and is used by employees in the
industry. The main purpose of the app we developed is to enable all
people in the industry to use our app to work and improve their
productivity. If we now characterize our app as an internal
application, it is inconvenient for us to iterate over the new
version. Maybe some of the features are not yet perfect, but we will
do better in the future.

第二次最終準備了兩套方案
方案一:
繼續重新打包提交審覈,並附上附件文字及app的操作說明ppt版

很抱歉我們APP的一些操作給您的審覈帶來了不便,對您提出的問題解釋如下: 我們之間的理解可能有些誤會。
我們只爲業務員提供一個平臺,其中業務員的範圍不僅僅是我們公司內部人員,可能是路人甲也可能是路人乙。我們提供平臺,是爲了方便業務員的管理。對於註冊用戶,我們將審查服務器來決定是否開放該用戶的所有功能,而不限於公司內部使用。所以企業項目不適合我們。

方案二:
由於我們的這款app主要還是以內部使用爲主,所以採用使用TestFlight的方案(能添加10,000 個外部測試員)能滿足我們的業務需求
上傳TestFlight的操作方法

同時提交了審覈,第二天驚喜發現都通過了審覈

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