For sellers, it is a completely different experience of starting the busAfter our investigation and study, we analyzed the following differences, which determines the influence of ebay and Taobao and play an important role.
1.
Entrepreneurial conditions:
Taobao shop almost no requirements, it only requires the sellers can type and have an online banking API, a Taobao account that binding with the IDcard. And ebay's requirements can to be more strict, ebay account should bind with credit card, but also bind with paypal account. In addition, ebay is faced with foreign markets, foreign language is essential, so English is the most common. Ebay have a very strict evaluation of the sellers, the seller through the auction accumulated to 50 praise before they can shop. And ebay official will also have a video verification of the seller ,so the check is very strict.
|
feature |
ebay |
Taobao |
|
Initial price |
2001: Transaction fee, promotion fee, registration fee |
Free for three years |
|
price adjustment |
2005.12:Free Transaction fees 2006.3:Free registration fee |
2005.12: Continue for free for three years |
|
|
|
|
Table1____________The ebay and Taobao's entrepreneurial costs
2.Targeted market
Taobao is basically facing the domestic users and Hong Kong, Macao and Taiwan users. Ebay is the world's largest C2C provider website, currently ebay has 39 sites around the world. Most of the world's countries, ebay are basically covered. Basically the mainstream language has a corresponding version of the site.
3.Customer service
For Taobao sellers Taobao shop is a high energy investment in business activities. Sellers all day long watching before the wangwang, so taobao sellers often are overworked . And ebay started by auction, there is a strong auction culture, the beginning of ebay is the founder of the second-hand goods to create the creation. Ebay sellers do not need to wait the customers all day, and so for the customer orders, the system will generate e-mail, the seller will through the mail
to communicate with the foreign guests . This way of Ebay's communication, the sellers have more time.
|
feature |
ebay |
Taobao |
|
Responsive service |
China Customer Service Center Mailbox Ebay peas API Foreign trade hotline |
Alipay customer service Wangwang Application Taobao customer service Questions and answers |
|
Active service |
NULL |
|
|
|
|
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Table2____________The ebay and Taobao's Customer service
Taobao's payment tool was withdrawn in October 2003, known as "Alipay". This payment toolLaunched, so that many consumers have been guaranteed psychologically. By 2005, more than half of the buyers have used Alipay to trade. The transaction involves more than 70% of online goods. "In 2005, Alibaba and a number of banks to jointly launch a system that can give full compensation to buyers.According to CNNIC survey report shows that by the end of 2016, Taobao shopping support rate of 94%, while in ebay EBay's shopping support rate of 63%, the use of "Alipay" support rate of 95%; and the use of security and PayPal support rate of 78% and 40% can be seen, Taobao's "Alipay" won.
In the information flow model, Taobao and eBay is basically similar, the biggest difference is to provide integrity and safety . EBay's security model seems reasonable, but in China mutual feedback, mutual exposure of the behavior does not meet the Chinese people's psychology, especially between the mutual exposure and feedback is rare, it can be seen, eBay this strategy compose the psychology of Westerners,and does not understand the mentality of the Chinese people. And Taobao raised by the Amoy heart is more suitable for just registered members, so that members of the registration is easy to understand the rules of Taobao, so that buyers can skillfully find their favorite Taobao goods, so that the seller know how to better The sale of their own goods.
4.Shipping methods
Domestic logistics is highly developed, , ShunFeng and other services are also quite good. The key is the products are in the country,which are in generally better control. While the international logistics is more complex, including airbags DHL, FedEx, etc. The advantage of the air bag is cheap, the drawback is that the probability of packet loss is a bit big. Faster than the delivery, but the price is very expensive.For Ebay’s service, in addition to consider the package lost , but also consider some countries will be detained by the customs package and other risks, which must be considered into the business risk.
And compared to ebay eBay's active integration of logistics ,Taobao's logistics can only be said to be a mess. Which greatly affected the reputation of Taobao and customer traffic. And Taobao cooperation mainly for the domestic logistics company, most of them and Yuantong courier company, home delivery company, China Post and other cooperation delivery logistics, to improve the quality of service for buyers. But because of cost, regulatory and other aspects of the problem, Taobao cooperation with these logistics companies can not always make most number of buyers satisfied. And ebay eBay choice of third-party logistics is generally internationally renowned logistics company, and its "Qi" and "fast horse" courier and other logistics companies to cooperate for the convenience of individuals and quickly provide a logistics solution case. These logistics companies have a wide network coverage, quality of service, delivery speed, so ebay eBay to the seller to provide more efficient logistics services, more professional services. Taobao and ebay eBay's existence of the logistics difference is due to the development of China's logistics industry is far less mature than the United States, Taobao logistics accuracy, security and timeliness, etc., compared to eBay are relatively weak, therefore, Taobao's consumer dissatisfied feedback is mainly concentrated in the express dissatisfaction with the express.