我们为这个开源项目“在线”筹集到了300万美元

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"text","text":"我们花了半年时间，写了一个开源项目，在线找VC筹集了300万美元。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"PostHog（"},{"type":"link","attrs":{"href":"https:\/\/github.com\/posthog\/posthog","title":"","type":null},"content":[{"type":"text","text":"https:\/\/github.com\/posthog\/posthog"}]},{"type":"text","text":"）是一家提供开源产品分析服务的公司。我们参加了2020年1月至3月举行的YCombinator W20 batch活动，并很快筹集了302.5万美元的资金。本文会分享我们的经历和一些经验教训，希望能帮到大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019年8月：Tim和我辞职了。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020年1月4日：我们开始了YC W20 batch，这意味着从YC获得了第一笔15万美元的投资。一开始我们的想法是另一个，但很快就调整了过来。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020年1月23日：我们为PostHog编写了第一行代码。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2月14日：我们为一些YC公司举办了一场小型发布会，以获得早期反馈。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2月21日：PostHog在HackerNews上启动（"},{"type":"link","attrs":{"href":"https:\/\/news.ycombinator.com\/item?id=22376732","title":"","type":null},"content":[{"type":"text","text":"https:\/\/news.ycombinator.com\/item?id=22376732"}]},{"type":"text","text":"）。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3月6日：募集资金的第一天，拿到第一张支票（1万美元！）。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3月12日：由于疫情的原因离开了旧金山，开始在英国远程工作。接下来的三周都是如此，一切都慢了下来。这一天我们的银行余额为$205K。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3月16日：演示日。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"3月31日：余额：53万美元。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"4月24日：余额：71.9万美元"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"4月26日：种子轮融资获得302.5万美元——当你开始拿到更大的投资时，所有事情都会变得飞快。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我们没想到的是，最后获得的投资\"太多\"了，而且本可以筹到550万美元的。我们卖了很多股权，再多卖就要心疼了——现在筹到的资金对于第一阶段的发展来说应该是足够的。我们需要转变心态，从努力获得投资，转向设法让投资人满意。走到这一步很棒，我们试图尽量保持领先。"}]},{"type":"heading","attrs":{"align":null,"level":1},"content":[{"type":"text","text":"为什么要筹集资金"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在决定是否要筹集资金之前，首先要确定自己想实现的目标。许多项目只会停留在业余爱好的层面，这不是什么问题。而对于我们的项目来说，围绕它建立一家公司是取得真正成就的必要条件，所以我们这样做了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"那么，资金筹集有哪些渠道呢？"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"风险投资（VC）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"VC意味着，只要你明智地花钱，就能有更多的现金来推动项目增长，它的优势就是这些了。显然，你需要围绕该项目建立一家公司，以在未来获取收益。根据不同VC的策略，他们可能为你介绍早期客户、帮助你招人、提供免费的分析服务并帮助你建立战略。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我们认为管理加速成长的业务是非常刺激的挑战，实践证明确实如此。VC的炒作带来了更大的团队、（可能）更好的结果和更高的预期。尤其是在早期，风投买的是你潜在的价值。只要有1%的公司成长为独角兽，VC就赚了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我们认为开源项目可以在很多产品类别中吃掉SaaS的份额。开源项目更容易投入生产，而且很少依赖特定供应商，所以开发人员更容易尝试它们。SaaS可能更容易管理，但你也可能会打造出自己的产品，你的开源仓库可能会用在大型公司中。他们的需求可能是免费产品无法满足的（正常运行时间，更好的功能，支持），所以你可以通过满足这些需求（通过提供服务，托管或高级功能）来赚钱。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"PostHog选择了VC这条路。我们希望组建一家公司以实现对产品分析的雄心壮志。我们希望帮助开发人员更好地了解自己工作的影响力。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"自力更生"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这种路线的意思是从真正的客户那里赚钱，拿这些钱继续投资项目，并以你认为合适的速度推动（或不推动）你自己的成长。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"这样你就有了全部控制权。你可能更容易去做“正确的事情”，或者专心发展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