后疫情时代，零售企业如何降低云上数据分析成本？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在9月19日的Kyligence Cloud 2020大会上，来自全球知名连锁咖啡品牌的高级BI经理杨祖瑜带来了零售行业数据化转型的真知灼见，分享了其所在咖啡品牌在疫情冲击之下， "},{"type":"text","marks":[{"type":"strong"}],"text":"进行企业云上数据平台建设的原因、技术选型和项目建设历程，以及如何三位一体实现数据分析成本的节约。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"疫情之下的数字化转型"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"疫情对餐饮零售行业的影响"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"演讲嘉宾杨祖瑜所在的咖啡品牌成名于欧洲，06年的时候进入中国，2018年在中国已有459家门店。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/7d\/82\/7d1f922758369126e3645c1e19377982.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2020年，突如其来的疫情对很多行业冲击巨大，餐饮作为零售行业的一块，也受到了比较大的冲击。因此，公司进行了一系列的数字化转型，以更好地渡过这个严冬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"数字化转型包括两部分："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一部分是「开源」，通过数字化转型发现新的销售机会、新的增长点；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二部分就是接下来讲的「节流」，IT需要对整个业务有以下三个方面的赋能："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"1. 用户需求: 关注点的转变，精细化运营成基本手段"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在整个资源受限的情况下，如何更好地或者更低成本地获取新的消费者，以及对于现有存量消费者，如何更有效率地提升消费频率和转化。核心策略需从新消费人群的需求分析展开，利用颗粒度更小的数字标签和精准算法实现更完整、更深刻的用户理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"2. 供应链物流: 数字供应链是基本保障"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}