【玩轉寫作平臺】如何讓專業編輯青睞你的文章？被推薦置頂？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"經常在 InfoQ 寫作平臺發表文章的同學可能會發現，你們的有些文章會收到 InfoQ 專業編輯的評論留言：您的文章因爲質量優秀，已被推薦到 InfoQ 官網首頁。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於每位內容創作者來說，自己的文章獲得專業編輯的認可肯定是一件開心的事兒。InfoQ 內容一直以專業、優質取勝，能夠被推薦到InfoQ官網首頁，也說明你的文章品質肯定是過硬的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其實撰寫一篇高品質文章也有竅門，今天就讓我們的專業編輯給大家講一講，如何寫出一篇備受青睞的好文章。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"一個好標題讓文章成功了一半"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"究竟什麼纔是好標題呢？我們幫你總結了幾個判斷好標題的標準。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"首先，好的標題應該是“真實可信”的。"},{"type":"text","text":"標題是跟用戶"},{"type":"text","marks":[{"type":"strong"}],"text":"建立信任"},{"type":"text","text":"的渠道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"其次，好的標題應該是具有“衝突感”的。"},{"type":"text","text":"文章最終的熱度大多來自其營造的話題性，三流的標題用戶看完之後內心毫無波瀾，但故事最美好的三個字永遠是“然後呢”，不要讓用戶讀完標題的感受是“哦，這樣子。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"最後，好的標題是能和用戶產生“共鳴”的。"},{"type":"text","text":"我們對 InfoQ 分享轉發率高的文章做過數據方面的分析，發現這些朋友圈打開率超過50%的文章，一定在標題裏擊中了某些羣體的痛點，引發了不可抑制的共鳴，才讓這些人自發地把文章分享出去。 "}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"那麼怎麼取一個好標題呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"1. 巧用數字，把複雜的概念具象化。"},{"type":"text","text":"很多編輯面對比較專業的技術乾貨文章時，經常一籌莫展。因爲技術乾貨內容相對枯燥，而且夾雜有大量專業的技術術語。這個時候，你就可以用上數字法的技巧。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"舉個例子，ArchSummit 公衆號發過一篇文章，標題叫“手機 QQ 的 Hybrid 架構演進”，如果巧用數字，標題可以改爲：“70%以上業務由 HTML5 開發”，通過百分比的數字，很形象地讓用戶知道，哦，原來手機QQ 架構是這麼幹的，進而引發他們的思考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"2. 設置懸念，引發用戶好奇心。"},{"type":"text","text":"用戶關注一個公衆號的理由可以有很多，但總結下來的共同點無非就是三個字：獲得感。什麼樣的內容是具備獲得感的？你讀到這裏可能開始好奇了，這就是標題設置懸念的原因。獲得感就是用戶通過你的文章，瞭解了一些他此前並不知道的東西，滿足了他的好奇心。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"類似的標題我們可以舉幾個例子：“ Facebook 和谷歌是怎麼給程序員評級的？”、“百度 CTO 空缺的十年，繼任者所爲何人將往何處？”、“亞馬遜是如何進行軟件開發的？”等等。你大概也看出相同點了，在標題裏設置一個問題，用戶的興趣度會大大提升。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"3. 擴大外沿，增加潛在受衆羣體。"},{"type":"text","text":"技術圈在科技圈內是一個非常垂直的內容圈子，而在其中又有前後端、架構、雲計算、大數據、AI、運維等各類細分領域。這樣層層細分下來，受衆羣體都被分割成相互獨立的孤島。在這樣的情況下，技術類內容要獲得可觀的閱讀量就更加不容易了。因此，擴大外沿，才能增加潛在感興趣的受衆羣體，進而提升閱讀量。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"舉個例子，之前"},{"type":"link","attrs":{"href":"https://www.infoq.cn/profile/1764085/publish","title":""},"content":[{"type":"text","text":"二叉樹視頻"}]},{"type":"text","text":" 團隊拍攝過一個 DIY 的主題，視頻主角是一些喜歡買智能家居，寫程序控制澆花、餵狗的極客宅。當時我們絞盡腦汁也不知道標題怎麼取，後來靈機一動，把標題取爲“那些買了房的程序員，家裏是怎樣裝修的？”，最終獲得了超出預期的閱讀量和討論熱度。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"如何從結構入手，寫一篇好文章"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"文章分爲很多種，有千字左右的新聞，有超多代碼的技術文章，也有萬字以上的論文。咱們先從千字左右的新聞入手，看看這樣的文章如何寫。能夠寫好這樣的文章，才能說明你的寫作基本功過關了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就⼀篇完整的新聞來說，分爲標題、導語、主體三個部分，無論採用什麼結構進行寫作，這三個部分都必須有。新聞寫作中最值得學習的結構，就是倒金字塔結構。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在新聞寫作中，每個段落都⽐它後⾯的段落更爲重要，也就是說⽂章第⼀段的導語部分是一篇文章中最重要的部分，甚至僅僅閱讀導語，就能瞭解全文意思，這就是倒⾦字塔結構。倒金字塔結構的優點是可以快速寫作、快編快刪、快速閱讀，符合新聞“快”的特點；缺點是不能體現個性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/bd/bd789207b0ce242b37803fd723e4fc8c.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"從標題、導語、主體三個部分，咱們說說怎麼寫一篇好新聞"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"標題就是新聞的簡要概述，標題要承擔兩個作用，一是讓用戶從萬千新聞中一眼就對你這篇新聞感興趣；二是讓用戶僅僅閱讀標題就可以得知關鍵信息。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"通常來說，一篇好新聞，你在寫作一開始就會輕鬆地把標題先寫出來；如果文章寫好後你絞盡腦汁都想不出來標題，那就說明這篇新聞你都不知道寫的意義在哪裏，很大程度上這就不是一篇好新聞。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"導語，簡單來說就是新聞的第⼀段。導語中要回答出新聞的 5W ——誰（Who）、何時（When）、何地（Where）、何事（What）、爲何（Why）。西方記者把導語稱爲 hook ，意思是鉤子，就是把用戶鉤住，吸引用戶往下閱讀。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在倒金字塔結構中，對導語的要求是文字簡練、言簡意賅；僅憑閱讀導語，就能瞭解整個新聞。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"寫好了標題、導語，就該進入主體部分了。標題、導語就好像樓房的地基，如果地基已經夯實了，蓋樓應該相對比較快速。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"主體部分的寫作有一個要訣：在寫作之前，你假想三個⽤戶最感興趣的問題，然後在新聞寫作中回答這⼏個問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"要想寫出一個好的正文，記住這句話："},{"type":"text","marks":[{"type":"strong"}],"text":"提出三個⽤戶可能產⽣的疑惑，同時確保你已經就這些疑惑提供增量信息。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"InfoQ 歡迎什麼樣的深度內容並推薦到官網首頁？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"經常有很多同學給 InfoQ 投稿，有些文章能夠被採用，有些文章就很遺憾不能採用了。InfoQ 的專業編輯是如何判斷一篇投稿值得采用呢？我們有一些衡量標準，"},{"type":"text","marks":[{"type":"strong"}],"text":"這些標準也是我們在寫作平臺上挑選、推薦文章的標準。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於比較成熟的技術，如 Java、.NET 等，在內容深度上需要達到細分領域的極致。 範文： "},{"type":"link","attrs":{"href":"https://www.infoq.cn/article/afn_vs_asi","title":null},"content":[{"type":"text","text":"對比 iOS 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