【玩转写作平台】如何让专业编辑青睐你的文章？被推荐置顶？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"经常在 InfoQ 写作平台发表文章的同学可能会发现，你们的有些文章会收到 InfoQ 专业编辑的评论留言：您的文章因为质量优秀，已被推荐到 InfoQ 官网首页。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"对于每位内容创作者来说，自己的文章获得专业编辑的认可肯定是一件开心的事儿。InfoQ 内容一直以专业、优质取胜，能够被推荐到InfoQ官网首页，也说明你的文章品质肯定是过硬的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其实撰写一篇高品质文章也有窍门，今天就让我们的专业编辑给大家讲一讲，如何写出一篇备受青睐的好文章。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"一个好标题让文章成功了一半"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"究竟什么才是好标题呢？我们帮你总结了几个判断好标题的标准。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"首先，好的标题应该是“真实可信”的。"},{"type":"text","text":"标题是跟用户"},{"type":"text","marks":[{"type":"strong"}],"text":"建立信任"},{"type":"text","text":"的渠道。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"其次，好的标题应该是具有“冲突感”的。"},{"type":"text","text":"文章最终的热度大多来自其营造的话题性，三流的标题用户看完之后内心毫无波澜，但故事最美好的三个字永远是“然后呢”，不要让用户读完标题的感受是“哦，这样子。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"最后，好的标题是能和用户产生“共鸣”的。"},{"type":"text","text":"我们对 InfoQ 分享转发率高的文章做过数据方面的分析，发现这些朋友圈打开率超过50%的文章，一定在标题里击中了某些群体的痛点，引发了不可抑制的共鸣，才让这些人自发地把文章分享出去。 "}]},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"那么怎么取一个好标题呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"1. 巧用数字，把复杂的概念具象化。"},{"type":"text","text":"很多编辑面对比较专业的技术干货文章时，经常一筹莫展。因为技术干货内容相对枯燥，而且夹杂有大量专业的技术术语。这个时候，你就可以用上数字法的技巧。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"举个例子，ArchSummit 公众号发过一篇文章，标题叫“手机 QQ 的 Hybrid 架构演进”，如果巧用数字，标题可以改为：“70%以上业务由 HTML5 开发”，通过百分比的数字，很形象地让用户知道，哦，原来手机QQ 架构是这么干的，进而引发他们的思考。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"2. 设置悬念，引发用户好奇心。"},{"type":"text","text":"用户关注一个公众号的理由可以有很多，但总结下来的共同点无非就是三个字：获得感。什么样的内容是具备获得感的？你读到这里可能开始好奇了，这就是标题设置悬念的原因。获得感就是用户通过你的文章，了解了一些他此前并不知道的东西，满足了他的好奇心。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"类似的标题我们可以举几个例子：“ Facebook 和谷歌是怎么给程序员评级的？”、“百度 CTO 空缺的十年，继任者所为何人将往何处？”、“亚马逊是如何进行软件开发的？”等等。你大概也看出相同点了，在标题里设置一个问题，用户的兴趣度会大大提升。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"3. 扩大外沿，增加潜在受众群体。"},{"type":"text","text":"技术圈在科技圈内是一个非常垂直的内容圈子，而在其中又有前后端、架构、云计算、大数据、AI、运维等各类细分领域。这样层层细分下来，受众群体都被分割成相互独立的孤岛。在这样的情况下，技术类内容要获得可观的阅读量就更加不容易了。因此，扩大外沿，才能增加潜在感兴趣的受众群体，进而提升阅读量。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"举个例子，之前"},{"type":"link","attrs":{"href":"https://www.infoq.cn/profile/1764085/publish","title":""},"content":[{"type":"text","text":"二叉树视频"}]},{"type":"text","text":" 团队拍摄过一个 DIY 的主题，视频主角是一些喜欢买智能家居，写程序控制浇花、喂狗的极客宅。当时我们绞尽脑汁也不知道标题怎么取，后来灵机一动，把标题取为“那些买了房的程序员，家里是怎样装修的？”，最终获得了超出预期的阅读量和讨论热度。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"如何从结构入手，写一篇好文章"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"文章分为很多种，有千字左右的新闻，有超多代码的技术文章，也有万字以上的论文。咱们先从千字左右的新闻入手，看看这样的文章如何写。能够写好这样的文章，才能说明你的写作基本功过关了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就⼀篇完整的新闻来说，分为标题、导语、主体三个部分，无论采用什么结构进行写作，这三个部分都必须有。新闻写作中最值得学习的结构，就是倒金字塔结构。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在新闻写作中，每个段落都⽐它后⾯的段落更为重要，也就是说⽂章第⼀段的导语部分是一篇文章中最重要的部分，甚至仅仅阅读导语，就能了解全文意思，这就是倒⾦字塔结构。倒金字塔结构的优点是可以快速写作、快编快删、快速阅读，符合新闻“快”的特点；缺点是不能体现个性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https://static001.geekbang.org/infoq/bd/bd789207b0ce242b37803fd723e4fc8c.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":4},"content":[{"type":"text","text":"从标题、导语、主体三个部分，咱们说说怎么写一篇好新闻"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"标题就是新闻的简要概述，标题要承担两个作用，一是让用户从万千新闻中一眼就对你这篇新闻感兴趣；二是让用户仅仅阅读标题就可以得知关键信息。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"通常来说，一篇好新闻，你在写作一开始就会轻松地把标题先写出来；如果文章写好后你绞尽脑汁都想不出来标题，那就说明这篇新闻你都不知道写的意义在哪里，很大程度上这就不是一篇好新闻。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"导语，简单来说就是新闻的第⼀段。导语中要回答出新闻的 5W ——谁（Who）、何时（When）、何地（Where）、何事（What）、为何（Why）。西方记者把导语称为 hook ，意思是钩子，就是把用户钩住，吸引用户往下阅读。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在倒金字塔结构中，对导语的要求是文字简练、言简意赅；仅凭阅读导语，就能了解整个新闻。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"写好了标题、导语，就该进入主体部分了。标题、导语就好像楼房的地基，如果地基已经夯实了，盖楼应该相对比较快速。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"主体部分的写作有一个要诀：在写作之前，你假想三个⽤户最感兴趣的问题，然后在新闻写作中回答这⼏个问题。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"要想写出一个好的正文，记住这句话："},{"type":"text","marks":[{"type":"strong"}],"text":"提出三个⽤户可能产⽣的疑惑，同时确保你已经就这些疑惑提供增量信息。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#3aa421","name":"user"}}],"text":"InfoQ 欢迎什么样的深度内容并推荐到官网首页？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"经常有很多同学给 InfoQ 投稿，有些文章能够被采用，有些文章就很遗憾不能采用了。InfoQ 的专业编辑是如何判断一篇投稿值得采用呢？我们有一些衡量标准，"},{"type":"text","marks":[{"type":"strong"}],"text":"这些标准也是我们在写作平台上挑选、推荐文章的标准。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"bulletedlist","content":[{"type":"listitem","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"对于比较成熟的技术，如 Java、.NET 等，在内容深度上需要达到细分领域的极致。 范文： "},{"type":"link","attrs":{"href":"https://www.infoq.cn/article/afn_vs_asi","title":null},"content":[{"type":"text","text":"对比 iOS 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