老牌BI企业Tableau宣布退出中国市场

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"据“"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MzkzMzI2Njg2Ng==&mid=2247491612&idx=1&sn=a29756bece64356f77ac16460b9c22db&scene=21#wechat_redirect","title":null,"type":null},"content":[{"type":"text","text":"Tableau学社"}],"marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"”消息，Tableau宣布从11月17日起停止在中国大陆的直接经营活动，并将在明年1月31日终止在中国大陆的现有合作伙伴关系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在Tableau近期发给客户的邮件中，Tableau表示其产品在中国区的销售将由阿里接手，整合到Salesforce与阿里巴巴的合作体系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/9f\/9f2989e7c2879583562740e3bf3813ce.png","alt":null,"title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"Tableau由斯坦福大学的 Pat Hanrahan、Christian Chabot 和 Chris Stolte 于 2003 年创立，是一家交互式数据可视化软件公司，专注于商用智能技术的开发和应用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"21 世纪初，IT人员主要利用数据库来生成数字和数据，分析数据和创建报告同样也是 IT 专业人员的工作。直到Tableau的出现，它通过将数据可视化功能整合到数据库中，使其具有前所未有的交互性和可理解性，从此彻底改变了行业。该公司于 2013 年首次公开募股，很快筹集了 2.5 亿美元，之后股价更是一路飙升，更是跻身前十名 BI 工具之列，与 IBM、甲骨文、微软、Qlik 等一些工具展开激烈竞争。Tableau于2014年在中国正式开设公司，此后几年业务呈现几何级数增长。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2019 年 6 月 9 号，Salesforce 宣布以 157 亿美元全股票方式收购 Tableau。这也是 Salesforce 迄今为止最大的一笔收购。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"作为Tableau的母公司，Salesforce在亚太区的业务在总营收中占据份额比较小。根据其2020年的业务数据，最大的营收来源美国和欧洲，占到了其营业额总数的90%以上。此前，Salesforce在中国的业务一直交由阿里云等渠道伙伴负责。Tableau又只是Salesforce业务中比较小的组成部分，在中国的营收占比也一直不高，那么Salesforce对Tableau的调整也在情理之中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":" "}]}]}