Direct mail is one of the world's most respected advertising programs, a spin-off from hard text ads from magazines. Taken aback by almost all pure science through focused list management and refined copying techniques, it remains an incredibly effective way of branding , discovery and storage.
Advertising agencies know what works and what doesn't. Those who specialize in direct email production often work specifically with direct email, and have teams of writers, art directors and designers working together to produce comprehensive campaigns .
Non-Agency Design Design Tips
For a lonely freelancer who may have no agency experience, there are some guidelines for removing your design and helping your client see solid results.
1. Color – Use It, But Use It Well.
A buyer who opens an envelope to obtain a white sheet of paper with blocks of black text on a circular file invitation. Consider using the color scheme in the articles. Try borders, gradients, and even images if the design is full color. It would make the piece look limited to “direct email,” but 99.99% of the time, the buyer knew how to open a book anyway.
2. Check Beyond Character Size.
To make the piece more interesting, and if you can not squeeze a few dollars into the budget, try exceeding the 8.5 “x11”. Maybe a little better – 7 “x10”? Or push harder – go to the official size and distribute the items even more.
3. Smart Typography.
This point is really different. First, make the copy of the article interesting and second, make the copy of the body more readable. Reading is very important – people need to take a paper and quickly understand the content by scanning. Getting the student to roll his eyes, turn the paper over, or often force him to think of words will quickly put them off. Serif fonts are best for physical reading. Keep the point size decent, about 11 or 12, with good leads to help scan without interruption .
4. Murmur Points. Divide the sections into short, dotted points that highlight features and benefits. Students will receive this information better than categories.
5. Break it. If the document goes back and forth, it breaks the copy in the middle of the sentence. This helps to repeat that there is more to learn, and makes them more inclined to continue reading.
6. Change the text. Use italics and bolds to highlight key words. Don't go for less that your full potential – at least three or four bold ones.
7. Make the copy of the PostScript final and readable.
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Branding, Advertising, direct mail, email marketing services
https://www.171mails.com/how-to-design-strong-direct-mail-letters/