Semrush or Ahrefs? Which one is a better keyword research tool for you?
As we all know Keyword Research is one of the most important aspects of SEO strategies in Digital Marketing Agency in Delhi and all over the world nowadays. To fulfil this need, there are a lot of Keyword Research tools for keywords for SEO are present at this time. Every tool has some pros and cons, some are good at Keyword Research and some are good at other SEO needs. In this scenario, we need to find out which tool is better for us and why?
Pricing and Plans
When we talk about the pricing model of Semrush, there are three different pricing models i.e Pro, Group plan and Business plan. Ahrefs have Lite, Standard, Advanced and Agency plans. We will compare the basic plans of both tools i.e. Pro in Semrush and Lite in Ahrefs. The pricing of the former is $99 and the latter is $99.95. So, the pricing of basic plans for both is almost the same.
Comparison of Databases
Semrush has more than 6 million users and more than 20 billion keywords database, on the other hand, Ahrefs has a database of 10.2 billion keywords. In this case, Semrush outnumbers Ahrefs. The factor in which Ahrefs overpowers Semrush is the Backlink Analysis feature of Ahrefs. If you want to do an analysis of your competitor's Backlinks, then Ahrefs will be more useful.
Domain Analysis
Domain Analysis of a website is basically getting an overview of how a website is performing from an SEO point of view. You can perform SEO analysis of either your own website or of competitors’ websites. By domain analysis, you can get an idea of your SEO strategy and your competitor’s SEO to outrank them. When it comes to usage, both Ahrefs and Semrush are easy to use. You just need to enter a domain in the outbox and the metrics will be shown to you in a dashboard format. The quality of domain analysis is almost the same in Ahrefs and Semrush but Ahrefs seems easier to access. One more additional feature of Ahrefs is it lets you check the traffic value of a domain.
Backlink Analysis
We all know the importance of Backlinks for SEO . Both Ahrefs and Semrush tell you the number of backlinks of a particular domain. Considering the databases of both, Semrush's database of backlinks ie 800 million outnumbers the Ahrefs' database ie 208 million backlinks ( figures change with time). Both the tools tell you about the following details:-
- The number of “no follow” and “do follow” backlinks.
- Anchor text used
- New discovered vs lost backlinks
- Information about linking domains
Broken Link Analysis
Broken link analysis means finding a broken link and replacing it with a working link. The more backlinks for your content, the better your website will rank on google. In order to perform this function, both Ahrefs and Semrush do so. It is easy in Ahrefs as compared to Semrush, you just need to visit site explorer, click backlink profile then broken backlink and you will get the list of domains of all broken backlinks.