The global cloud advertising market was valued at USD 167.12 billion in 2020, and it is expected to reach a value of USD 416.84 billion by 2027, at a CAGR of 15.90% over the forecast period (2021 - 2027).
Cloud advertising refers to cloud-based services that support the transaction, advertisement-related data, and product selection, with the price and content finalized at the time of end-user access. Marketing has evolved significantly over the last decade. With the increasing adoption of internet access among end-users, marketers have adopted a strategy to target specific customers based on their needs from the comfort of their own homes. Outdoor marketing is no longer the only way to reach a specific audience. Marketing techniques such as email marketing and social media marketing assist end-users in attracting the target audience.
The rising demand for consumer analytics and targeted marketing is propelling the cloud advertising market forward. The rise in digitization and the growing popularity of e-commerce among people are important factors driving the growth of the cloud advertising market. Nearly 80% of U.S. businesses that use cloud services have two or more major cloud providers. During the forecast period, the majority of North American brands are expected to increase their cloud marketing and advertising budgets by nearly 25%. Furthermore, consumers now prefer to do all of their shopping online.
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Top Players Company Profiles
AWS (US)
Microsoft (US)
Alibaba Cloud (China)
IBM (US)
Salesforce (US)
Google (US)
Oracle (US)
SAP (Germany)
Mendix (US)
Zoho Corporation (India)
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Global Cloud Advertising Market Segmental Analysis
The Global Cloud Advertising market is segmented based on service type, user group, deployment type, end-user, and region. Based on Service Type it is categorized into Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Based on User Group it is categorized into SMEs and Large Enterprises, Based on Deployment Model it is categorized into Public Cloud, Private Cloud, Hybrid Cloud, Based on End User it is categorized into BFSI, Government, IT & Telecommunication, Media & Entertainment, Retail Based on the region it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by End-user
During the forecast period, the retail segment is expected to have a dominant market share. With its continued emphasis on leveraging internet technologies, the retail vertical is becoming more customer-centric. Due to rising consumer purchasing power, it is expected to be one of the fastest-growing verticals. The retail and eCommerce industry has progressed far beyond the goods displayed in store windows to the availability of goods on mobile devices via the internet. Before purchasing products, buyers compare prices, read product reviews, and visit competitor websites. According to SQ analysis, 82% of marketers start their customer journey online before making a physical purchase. To remain competitive in the market, retailers use a variety of marketing strategies to attract customers to the physical store rather than the online eCommerce platform.
Analysis by User type
During the forecast period, the Small and Medium Enterprise segment is expected to have a dominant market share. The cloud advertising market is expanding, and cloud advertising solutions are being adopted by a wide range of end-users for a wide range of applications. These solutions are being widely adopted by both large corporations and medium-sized enterprises. The section on organization size has been divided into sections based on the total number of employees in an organization. Due to the growth of big data across all industries, both large enterprises and SMEs are adopting cloud-based data warehouse solutions around the world.
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