說明
我們APP在之前版本迭代一直是通過審覈的，然後在1.0.X版本升級的時候，加入了一次強制用戶登錄的功能，被Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage拒了。 之後去掉強制登錄後，被4. 2 Design: Minimum Functionality理由再次被拒。之後出現Guideline 4.3 - Design。
拒絕&提交 - TimeLine
時間:2018年6月29日 上午9:41
理由:5. 1.1 Legal: Privacy - Data Collection and Storage
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
Request a phone call from App Review
At your request, we can arrange for an Apple Representative to call you within the next three to five business days to discuss your App Review issue.
Request a call to discuss your app’s review.
Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary
處理方法：取消強制登錄功能。
時間:2018年6月29日 上午9:41
理由: 4. 2 Design: Minimum Functionality
Guideline 4.2.2 - Design - Minimum Functionality
We noticed that your app only includes links, images, or content aggregated from the Internet with limited or no native iOS functionality. Although this content may be curated from the web specifically for your users, since it does not sufficiently differ from a mobile web browsing experience, it is not appropriate for the App Store.
Next Steps
We encourage you to review your app concept and work towards creating an app that offers customers an engaging and lasting experience that also meets the App Store’s high expectations for quality and functionality.
Apple Developer includes a variety of design and development resources. Download iOS templates from Apple UI Design Resources, learn more about crafting intuitive, well-designed apps with the Design Video collection, and review the iOS Human Interface Guidelines for best practices to follow when designing apps for the App Store.
Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary
處理方法：郵件回覆，簡單敘述自己APP內容的多樣性，並尋求電聯交流。
時間:2018年7月4日 上午10:22
事件:請求電話聯繫。
電話內容概括：我們從沒提交過其他相似馬甲APP，而且之前迭代一直都是順利審覈，本次版本也只是修改了部分bug，爲什麼4.3被認爲是垃圾APP，蘋果客服一直推辭說我們APP和其他APP相似，討論過後蘋果官方給出建議放棄APP，即時提交也會再次被拒，態度很堅決。
4. 3 Design: Spam
Hello Mr. Cui,
Thanks for your time on the phone today.
As we discussed, your app duplicates the content and functionality of apps submitted to the App Store.
We will now be rejecting your apps for the App Store Review Guideline(s) detailed below.
處理方法：做了兩手準備，一方面準備新的開發者賬號，另一方面準備在APP原來的基礎上添加了兩個新的tab，tab均爲本地的小工具，同時對後臺的市場圖進行了調整。
時間:2018年7月2日 上午2:13
理由:Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditionsof the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
If you believe your app is compliant with the App Store Review Guidelines, you may submit an appeal. Alternatively, you may provide additional details about your app by replying directly to this message.
Since your App Store Connect status is Rejected, a new binary will be required.
處理方法：雖然對APP增加了兩個tab，更換了市場圖，但還是被拒絕了。經過網上大量查找相關資料，做了如下處理：
- 我們把新加的工具tab刪除掉，重新添加了一個“我的”tab，並且把社區tab移到了首頁作爲我們的主打方向。
- 對百分之80的文件添加了垃圾代碼。
- 安排市場同事修改App Store開發者後臺的APP名字，描述，分類，銷售區域等，
- 在回覆中心，對我們的產品理念和未來做一定描述，並且把我們的日活等數據提交。
- 同時也準備放棄這個開發者賬號 = - =。。，更換賬號
時間:2018年7月20日 上午4:44
理由:
- 1 Safety: Objectionable Content
- 2.2 Business: Other Business Model Issues - Unacceptable
- 2.1 Legal: Intellectual Property - General
- 3 Legal: Gambling, Gaming, and Lotteries
Guideline 1.1 - Safety - Objectionable Content
Your app includes content that many users would find objectionable and offensive.
Specifically, your application and/or its metadata create suggestive themes of women with mature/suggestive theme content.
Next Steps
To resolve this issue, please remove all potentially objectionable content from your app and submit your revised binary for review.
For app design information, check out the following videos: and "Designing Intuitive User Experiences," available on the Apple Developer website.
You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.
Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable
The primary purpose of your app is to encourage users to watch ads or perform marketing-oriented tasks, which is not appropriate for the App Store.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
Guideline 5.2.1 - Legal - Intellectual Property
Your app includes content that resembles FIFA without the necessary authorization.
Your app and its contents should not infringe upon the rights of another party. In the event your app infringes another party’s rights, you are responsible for any liability to Apple because of a claim.
Next Steps
To resolve this issue, please attach documentary evidence and provide your FIFA contact information in the App Review Information section in App Store Connect. In accordance with section 3.2(f) of the Apple Developer Program License Agreement, you acknowledge that submitting falsified or fraudulent documentation can result in the termination of your Apple Developer Program account and the removal of your apps from the App Store. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
Alternatively, please remove the third-party content from your app and its metadata.
Guideline 5.3.2 - Legal - Gaming, Gambling, and Lotteries
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
- Include official rules of the contest or sweepstakes in the app
- Include an explicit statement in the contest or sweepstakes rules specifying that Apple is not a sponsor.
- Enforce an age rating of 17+.
Please see attached screenshots for details.
Since your App Store Connect status is Rejected, a new binary will be required.
處理方法：雖然這麼多被拒的理由，但是終於不是4.3了，也不再是延遲審覈隊列，終於看到了希望。
針對1. 1 Safety: Objectionable Content
我們已經下架資訊頁面“女性”頻道，並對APP內其他資訊內容進行了把控，避免出現使用戶感覺到“討厭和冒犯”。
針對3. 2.2 Business: Other Business Model Issues - Unacceptable
我們已經取消了相關的閱讀送金幣的活動，嚴格按照蘋果審覈規則進行修改。
針對5.2.1 - Legal - Intellectual Property
我們會在附件中提供相關的第三方合作商的授權協議。
針對5.3.2 - Legal - Gaming, Gambling, and Lotteries
我們在《用戶協議》中添加了“通過本軟件參加的任何商業活動或者獎勵活動，由本公司提供，均與Apple Inc.無關。”的說明。並且在開發者後臺調整等級爲17+。
時間:2018年7月27日 上午0:30
結果：通過審覈。
總結
經歷了一個月的提交和被拒，版本也從1.0.X到了1.1.X，再次深刻感覺到蘋果爸爸的嚴格和對蘋果爸爸的崇敬，下面給出對於回覆和4.3的兩點建議。
對於回覆，我們一定要保持一個低姿態，回覆內容態度一定要非常友好，在下方我會給一個我的回覆模板。
尊敬的蘋果團隊，您好，
感謝您對我們的支持與幫助，我們已經按照您的建議對APP進行了如下修改：
針對1. 1 Safety: Objectionable Content
我們已經下架頭條頁面多個可能涉及“Objectionable Content”的頻道，並對APP內其他資訊內容進行了篩選過濾，避免出現使用戶感覺到“討厭和冒犯”。
針對5. 1.1 Legal: Privacy - Data Collection and Storage
我們在社區使用用戶相冊時，對使用用途做了更爲詳細的說明。
針對5.2.1 - Legal - Intellectual Property
我們知道美國Getty Images公司是FIFA的官方拍攝機構。在中國我們和GETTY的中國公司（Visual China）有圖片版權合作，並且本次我們下架了“社區”內的“2018世界盃”主題頻道和相關內容。
以上是我們對於本次審覈做出的修改，非常感謝您的耐心審覈，希望能通過您的審覈。
祝好
對於4.3，4.3的問題確實是很棘手，但並不是不可以解決。 首先我們要確定線上確實沒有馬甲包，其次，如果出現4.3，證明你已經進入了延遲審覈隊列和灰名單，不要抱僥倖心理，一定要對後臺相關信息大量修改，對APP的UI和內容做大量修改，稍後我會在下面給出垃圾代碼添加的工具，不確定這個工具是否起到了決定性的作用，但還是發出來供大家參考使用吧。