说明
我们APP在之前版本迭代一直是通过审核的，然后在1.0.X版本升级的时候，加入了一次强制用户登录的功能，被Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage拒了。 之后去掉强制登录后，被4. 2 Design: Minimum Functionality理由再次被拒。之后出现Guideline 4.3 - Design。
拒绝&提交 - TimeLine
时间:2018年6月29日 上午9:41
理由:5. 1.1 Legal: Privacy - Data Collection and Storage
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
Request a phone call from App Review
At your request, we can arrange for an Apple Representative to call you within the next three to five business days to discuss your App Review issue.
Request a call to discuss your app’s review.
Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary
处理方法：取消强制登录功能。
时间:2018年6月29日 上午9:41
理由: 4. 2 Design: Minimum Functionality
Guideline 4.2.2 - Design - Minimum Functionality
We noticed that your app only includes links, images, or content aggregated from the Internet with limited or no native iOS functionality. Although this content may be curated from the web specifically for your users, since it does not sufficiently differ from a mobile web browsing experience, it is not appropriate for the App Store.
Next Steps
We encourage you to review your app concept and work towards creating an app that offers customers an engaging and lasting experience that also meets the App Store’s high expectations for quality and functionality.
Apple Developer includes a variety of design and development resources. Download iOS templates from Apple UI Design Resources, learn more about crafting intuitive, well-designed apps with the Design Video collection, and review the iOS Human Interface Guidelines for best practices to follow when designing apps for the App Store.
Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary
处理方法：邮件回复，简单叙述自己APP内容的多样性，并寻求电联交流。
时间:2018年7月4日 上午10:22
事件:请求电话联系。
电话内容概括：我们从没提交过其他相似马甲APP，而且之前迭代一直都是顺利审核，本次版本也只是修改了部分bug，为什么4.3被认为是垃圾APP，苹果客服一直推辞说我们APP和其他APP相似，讨论过后苹果官方给出建议放弃APP，即时提交也会再次被拒，态度很坚决。
4. 3 Design: Spam
Hello Mr. Cui,
Thanks for your time on the phone today.
As we discussed, your app duplicates the content and functionality of apps submitted to the App Store.
We will now be rejecting your apps for the App Store Review Guideline(s) detailed below.
处理方法：做了两手准备，一方面准备新的开发者账号，另一方面准备在APP原来的基础上添加了两个新的tab，tab均为本地的小工具，同时对后台的市场图进行了调整。
时间:2018年7月2日 上午2:13
理由:Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditionsof the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
If you believe your app is compliant with the App Store Review Guidelines, you may submit an appeal. Alternatively, you may provide additional details about your app by replying directly to this message.
Since your App Store Connect status is Rejected, a new binary will be required.
处理方法：虽然对APP增加了两个tab，更换了市场图，但还是被拒绝了。经过网上大量查找相关资料，做了如下处理：
- 我们把新加的工具tab删除掉，重新添加了一个“我的”tab，并且把社区tab移到了首页作为我们的主打方向。
- 对百分之80的文件添加了垃圾代码。
- 安排市场同事修改App Store开发者后台的APP名字，描述，分类，销售区域等，
- 在回复中心，对我们的产品理念和未来做一定描述，并且把我们的日活等数据提交。
- 同时也准备放弃这个开发者账号 = - =。。，更换账号
时间:2018年7月20日 上午4:44
理由:
- 1 Safety: Objectionable Content
- 2.2 Business: Other Business Model Issues - Unacceptable
- 2.1 Legal: Intellectual Property - General
- 3 Legal: Gambling, Gaming, and Lotteries
Guideline 1.1 - Safety - Objectionable Content
Your app includes content that many users would find objectionable and offensive.
Specifically, your application and/or its metadata create suggestive themes of women with mature/suggestive theme content.
Next Steps
To resolve this issue, please remove all potentially objectionable content from your app and submit your revised binary for review.
For app design information, check out the following videos: and "Designing Intuitive User Experiences," available on the Apple Developer website.
You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.
Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable
The primary purpose of your app is to encourage users to watch ads or perform marketing-oriented tasks, which is not appropriate for the App Store.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
Guideline 5.2.1 - Legal - Intellectual Property
Your app includes content that resembles FIFA without the necessary authorization.
Your app and its contents should not infringe upon the rights of another party. In the event your app infringes another party’s rights, you are responsible for any liability to Apple because of a claim.
Next Steps
To resolve this issue, please attach documentary evidence and provide your FIFA contact information in the App Review Information section in App Store Connect. In accordance with section 3.2(f) of the Apple Developer Program License Agreement, you acknowledge that submitting falsified or fraudulent documentation can result in the termination of your Apple Developer Program account and the removal of your apps from the App Store. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
Alternatively, please remove the third-party content from your app and its metadata.
Guideline 5.3.2 - Legal - Gaming, Gambling, and Lotteries
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
- Include official rules of the contest or sweepstakes in the app
- Include an explicit statement in the contest or sweepstakes rules specifying that Apple is not a sponsor.
- Enforce an age rating of 17+.
Please see attached screenshots for details.
Since your App Store Connect status is Rejected, a new binary will be required.
处理方法：虽然这么多被拒的理由，但是终于不是4.3了，也不再是延迟审核队列，终于看到了希望。
针对1. 1 Safety: Objectionable Content
我们已经下架资讯页面“女性”频道，并对APP内其他资讯内容进行了把控，避免出现使用户感觉到“讨厌和冒犯”。
针对3. 2.2 Business: Other Business Model Issues - Unacceptable
我们已经取消了相关的阅读送金币的活动，严格按照苹果审核规则进行修改。
针对5.2.1 - Legal - Intellectual Property
我们会在附件中提供相关的第三方合作商的授权协议。
针对5.3.2 - Legal - Gaming, Gambling, and Lotteries
我们在《用户协议》中添加了“通过本软件参加的任何商业活动或者奖励活动，由本公司提供，均与Apple Inc.无关。”的说明。并且在开发者后台调整等级为17+。
时间:2018年7月27日 上午0:30
结果：通过审核。
总结
经历了一个月的提交和被拒，版本也从1.0.X到了1.1.X，再次深刻感觉到苹果爸爸的严格和对苹果爸爸的崇敬，下面给出对于回复和4.3的两点建议。
对于回复，我们一定要保持一个低姿态，回复内容态度一定要非常友好，在下方我会给一个我的回复模板。
尊敬的苹果团队，您好，
感谢您对我们的支持与帮助，我们已经按照您的建议对APP进行了如下修改：
针对1. 1 Safety: Objectionable Content
我们已经下架头条页面多个可能涉及“Objectionable Content”的频道，并对APP内其他资讯内容进行了筛选过滤，避免出现使用户感觉到“讨厌和冒犯”。
针对5. 1.1 Legal: Privacy - Data Collection and Storage
我们在社区使用用户相册时，对使用用途做了更为详细的说明。
针对5.2.1 - Legal - Intellectual Property
我们知道美国Getty Images公司是FIFA的官方拍摄机构。在中国我们和GETTY的中国公司（Visual China）有图片版权合作，并且本次我们下架了“社区”内的“2018世界杯”主题频道和相关内容。
以上是我们对于本次审核做出的修改，非常感谢您的耐心审核，希望能通过您的审核。
祝好
对于4.3，4.3的问题确实是很棘手，但并不是不可以解决。 首先我们要确定线上确实没有马甲包，其次，如果出现4.3，证明你已经进入了延迟审核队列和灰名单，不要抱侥幸心理，一定要对后台相关信息大量修改，对APP的UI和内容做大量修改，稍后我会在下面给出垃圾代码添加的工具，不确定这个工具是否起到了决定性的作用，但还是发出来供大家参考使用吧。