虾米音乐要关？网友哭求众筹活下去

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"11月29日傍晚，新浪微博上认证用户（前华纳音乐\/环球音乐中国区市场总监）发帖：“江湖传闻：虾米将于明年1月关闭。一个时代要结束了吗？”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"对此，有媒体向虾米音乐官方求证，得到的回应是“不予置评”。该消息很快引发热议，大量网友涌进虾米音乐官博下求证，并纷纷留言“求别关”和”活下去”等内容。现任阿里娱乐战略委员会主席高晓松的微博底下，也开始出现与“虾米音乐关闭”的有关评论。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/42\/97\/42bdca650be992f6769dd7ed33046597.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但从官方的“不予置评”回应来看，虾米音乐的去向不容乐观。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"情怀救不了平台？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"虾米音乐的前身是虾米网，成立于2006年，创始团队5人中4位来自于阿里巴巴，其中王皓曾任阿里系统分析工程师，另外三人分别是阿里中文站原运营经理王小玮、原技术总监陈恩卫以及原中文站开发工程师吴轶群。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"虾米音乐长期以来给人的印象是“小而美”。2008年，虾米网获得深创投的投资；2010年，虾米网获得盛大网络的投资；2013年1月，虾米音乐被阿里巴巴集团收购。"},{"type":"text","marks":[{"type":"strong"}],"text":"2015年3月，虾米与天天动听合并为阿里音乐"},{"type":"text","text":"，知名跨界音乐人高晓松担任董事长，中国原创音乐产业的领军人物宋柯出任CEO。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但事实上，阿里音乐近年来的表现可以说是江河日下。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"知乎上“为什么虾米音乐逐渐走向没落？”的问题底下，排名前几的问题无不提到虾米音乐的一个现状：缺乏版权。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"过去十年，版权意识觉醒。2015年7月，国家版权局发布了《关于责令网络音乐服务商停止未经授权传播音乐作品的通知》，要求在2015年7月31日前，无版权音乐作品全部下线。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"尽管当时虾米音乐仍手握丰厚资源，与滚石音乐、相信音乐、华研音乐和寰亚唱片达成合作，还拥有华研音乐的独家版权，但它还是没有顺利发展起来，而战略失误被认为是最大问题。更让人意外的是，天天动听的命运很快也宣告终结——2016年4月，天天动听更名“阿里星球”，同年10月，天天动听停止服务。当时宋柯说过：“我们不可能有两个播放器。”"},{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但那时候，竞争对手通过合并快速发展，2016年酷狗音乐、酷我音乐的母公司中国音乐集团与QQ音乐合并，成立了由腾讯控股的腾讯音乐集团。2017年，腾讯音乐集齐了环球、索尼、华纳全球三大唱片公司的独家版权。2018年12月，腾讯音乐上市的钟声在纽交所敲响。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019年4月，《财经》在《谁来拯救阿里大文娱？》文中援引一位阿里星球的内部员工自述：“真心不是对手有多强。”“阿里音乐要钱有钱、要资源有资源，结果我们自杀了。”"},{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上述报道评价：这是一场理想主义者的实验，他们梦想像阿里颠覆零售一样颠覆整个音乐行业，但时机不对、方法不对，这场实验导致了天天动听这个阿里音乐核心产品折戟，虾米也受到波及，同时外界对大文娱团队的信心从高峰有所回落。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2016年之后，高晓松和宋柯逐渐从日常管理中淡出，一年半后，宋柯静悄悄离开了阿里，而高晓松在去年完成了撰写《阿里传》的任务。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"对于网友提出“众筹让虾米音乐活下去”的请求，互联网分析师丁道师向InfoQ表示：很多人都是伪粉丝，如果真有足够多的粉丝，虾米怎么会亏损。“还是要遵循客观的商业规律，情感拯救不了一个平台。”"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"终究躲不过阿里收购魔咒？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"背靠巨头，有钱有流量，为何做不起来？事实上，阿里收购企业后的运营和战略问题在业内常被诟病。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年5月28日，美团创始人王兴在饭否上曾发文称，“阿里放弃大文娱已经是一件可以开始倒计时的事了”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/c4\/e3\/c41068ba81917b2d4c3f825d29d44de3.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隔天，阿里大文娱公关部负责人在朋友圈回呛道，“美团不开茶馆真是可惜了一把手单口相声的表演癖好”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王兴此言虽犀利，但从阿里大文娱业务近年来的表现来看，“倒计时”的说法不失为一次警钟的敲响。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"毕竟被阿里“坑”的不只有天天动听，包括优酷土豆大麦网在内的众多平台，许多在被阿里收购之前都有亮眼成绩，而被阿里纳入麾下之后，风头反而没有之前强劲。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019年6月，根据阿里巴巴宣布的新一轮组织调整，阿里音乐从大文娱划入创新业务事业群。三个月后，网易云音乐宣布获得来自阿里巴巴、云锋基金等共计7亿美元的B2轮融资。而在此之前，业内就曾出现“二者合并”的相关讨论。分析认为，阿里投资网易云音乐是为了对抗腾讯系愈加扩张的在线音乐份额。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年8月，阿里88VIP权益有了一些新变化。过去在音乐权益上，88VIP用户的选择只有虾米音乐，如今，用户可以在虾米音乐和网易云音乐之间二选一。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“趁早关闭，节约资本和运力。”对于虾米音乐或关闭的消息，丁道师如此评价道。在他看来，腾讯目前的实力太强大，而虾米又没有网易另辟蹊径的创新。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"截至2019年4月，阿里大文娱在过去五年轮换了三任总裁、十位核心高管。屡错屡试的阿里大文娱无疑是有恒心的，只是，什么时候才能摆脱多舛的命运，我们不得而知。随着架构调整，音乐业务已经从大文娱业务板块剥离，大文娱终于“减负变轻”，但阿里音乐梦又将如何延续，我们持续关注。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天凌晨，最早放出“虾米将于明年1月关闭”消息的用户在其最新微博上呼吁大家等候官方消息。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/34\/17\/34916d60ee49ebcf6a8e7b8e287e6017.jpeg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}