手淘双11最新实践：PopLayer弹层领域研发模式升级

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"背景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"近年来，各大APP内的弹层需求逐渐增多，以手机淘宝为例，日常的弹层上线频率为单端每月50次左右，而在大促期间可以达到240次以上。在手淘内，各类弹层业务都会通过PopLayer中间件的能力进行投放。但业务往往会遇到开发弹层难、慢、稳定性差的种种困难。对比于往年业务研发成本较高的现状，PopLayer在今年提出了【低研发搭投模式】来解决这类问题，形成一套 "},{"type":"text","marks":[{"type":"strong"}],"text":"快速搭建+可视化+多端多场景通用"},{"type":"text","text":" 的解决方案，在日常与大促期间得到了广泛应用："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"研发效率升级"},{"type":"text","text":"： 弹层业务的上线成本从3天+，降低到2小时左右"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"业务覆盖率高"},{"type":"text","text":"： 双11大促期间的业务覆盖率达到75%"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"稳定性极佳"},{"type":"text","text":"： 大促期间线上0故障"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在各类APP都逐渐走向存量时代，精细化流量运营的今天，弹层作为一个可以随时随地产生内容并带来高流量的强运营手段，已经从低频需求，变成了面向各类人群投放的高频需求。作为业务支撑方向的中间件，如何为业务提效，将业务的关注重点从开发转向内容运营，助力其完成触达矩阵，成为了一件非常值得探索的事情。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"PopLayer"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"弹层，是一种强触达用户的交互形态。 "},{"type":"text","marks":[{"type":"strong"}],"text":"PopLayer的定义，则是一个可以在任何APP页面上，在指定时间内，对页面无侵入地弹出任何内容的弹层中间件。其业务定位，则为触达各领域用户的重要流量场。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}