“深耕內容”背景下，攜程如何做景酒優質內容的挖掘

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"一、背景介紹"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"伴隨信息時代的快速發展，消費者的消費觀念趨於理性、客觀，對產品本身的質量要求也越來越高。在用戶難以直接接觸到產品的情況下，能否第一時間讓用戶對目標產品有快速、深入的瞭解，已經成爲產品推薦的關鍵。因此，優質、多樣、精簡、信息含量高的內容素材，對提高產品吸引力至關重要。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就旅行場景而言，通過給景酒打上不同維度的標籤，既有利於平臺通過用戶偏好更加合理地推薦相應產品，也能幫助用戶對景酒有更快速的瞭解。同時，我們在景酒標籤的基礎上，進行更加深刻的內容挖掘，結合標籤相關的、內容優質的推薦理由，大幅度加深用戶對產品特色的瞭解，幫助客戶快速挑選出最心儀的產品，提升用戶體驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而這部分的內容挖掘的核心就在於基於主題的推薦理由自動抽取，需要從主題相關和優質兩個維度進行內容的建模，從而實現內容的快速抽取和挖掘，部分樣例如表1。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/46\/0b\/463e0aa7c5f1974af0da6753cb374e0b.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"基於主題的推薦理由自動抽取，在建模的過程中面對的問題主要包括如下三點："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1）標籤數量較多、標籤種類不固定。目前已有的標籤數量在百級別，同時隨着熱點的持續挖掘，需要支持更多的細粒度標籤；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}