“深耕内容”背景下，携程如何做景酒优质内容的挖掘

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"一、背景介绍"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"伴随信息时代的快速发展，消费者的消费观念趋于理性、客观，对产品本身的质量要求也越来越高。在用户难以直接接触到产品的情况下，能否第一时间让用户对目标产品有快速、深入的了解，已经成为产品推荐的关键。因此，优质、多样、精简、信息含量高的内容素材，对提高产品吸引力至关重要。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就旅行场景而言，通过给景酒打上不同维度的标签，既有利于平台通过用户偏好更加合理地推荐相应产品，也能帮助用户对景酒有更快速的了解。同时，我们在景酒标签的基础上，进行更加深刻的内容挖掘，结合标签相关的、内容优质的推荐理由，大幅度加深用户对产品特色的了解，帮助客户快速挑选出最心仪的产品，提升用户体验。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而这部分的内容挖掘的核心就在于基于主题的推荐理由自动抽取，需要从主题相关和优质两个维度进行内容的建模，从而实现内容的快速抽取和挖掘，部分样例如表1。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/46\/0b\/463e0aa7c5f1974af0da6753cb374e0b.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"基于主题的推荐理由自动抽取，在建模的过程中面对的问题主要包括如下三点："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1）标签数量较多、标签种类不固定。目前已有的标签数量在百级别，同时随着热点的持续挖掘，需要支持更多的细粒度标签；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}