提問開啓創新-激發團隊創新的提問法

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"幾乎沒有團隊不談創新，但談論創新討論問題的時候，又會陷入到具體的細節中無法自拔，作爲管理者，我們該怎麼引導團隊激發他們的創新思考，最終碰撞出熱烈的火花、爲創新之路開啓好的開始？結合關蘇哲“決策力”理解總結，從Why、What if，How三個層面來剖析提問的方法，也就是對應着“爲什麼”、“如果....會怎樣/會發生什麼？”、“怎麼樣”，它們對應着三個重要的能力：洞察力、想象力和執行力，這也是創新破局非常重要的能力。","attrs":{}}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"1、Why","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“爲什麼”，幫助你帶着好奇心提升洞察力。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"①要敢於質疑，挑戰假設。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"創新就必須要打破常規，很多人的觀點其實只是他們個人的假設，並不一定是事實，所以你可以通過追問“爲什麼去驗證假設是否合理。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"②解決痛點，賦予使命感","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果能說清楚爲什麼要定這個戰略、目標，是發現了行業中大部分用戶存在的痛點，而對手被自己的價值網和認知所禁錮難以有效解決，那就有可能樹立好的使命感，驅動堅定地往前。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"③創造安全的氛圍","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"管理者要創造包容這種敢於問“爲什麼”的氛圍和土壤。很多人不問爲什麼，不是不想問，而是出於恐懼，擔心別人會覺得自己無知或找茬。所以在團隊裏營造可以提問的安全氛圍很重要，它能促進團隊成員之間產生信任。","attrs":{}}]},{"type":"codeblock","attrs":{"lang":null},"content":[{"type":"text","text":"Airbnb成立於2008年，是一個旅行房屋租賃，我們現在大家出國很多都是通過這個平臺在線預訂，在2019年胡潤全球獨角獸榜單中，排名第6。\n創始人切斯基創業時，手頭只有1000美元，而當時的房租需要1200美元，用什麼交付租金呢？\n“爲什麼不能讓別人在我們家睡覺呢？”\n他們在客廳放了三張空氣牀墊，將牀位出租並提供網絡、書桌、早餐等服務，每晚收取80美金。\n“爲什麼不提供一個房間，而不只是充氣墊呢？”\n2009年，Airbnb將租賃業務從原先的空氣牀擴大到了整個房間，1年內實現了800%的增長。\n“爲什麼不能商業化呢？如果在美國的主要城市複製這種模式，會怎麼樣？”\n他們走出舊金山，把業務拓展到美國其他城市，獲得到了第一筆VC融資。\n“爲什麼把業務只是限制在美國呢？如果全球拓展，會怎樣？”\n不到2年，Airbnb的業務擴展到了100多個國家，訂單超100萬。\n2011年，Airbnb成功完成B輪融資，公司估值超10億，進入飛速發展。","attrs":{}}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"2、What","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“如果....會發生什麼/會怎樣？”，通過這種假設性的提問，可以激發團隊的想象力。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們身邊想法多，聯想能力豐富的人，都是具有“發散性思維”的人，可以從很多維度解讀問題。要用好這個問題，也可以從三個維度來發散：","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"①先明確目標：","attrs":{}},{"type":"text","text":"到底想解決什麼問題？解決問題的前提是你要明確目標，知道你想解決的是什麼問題，通過提問去收集相關知識，最終去解答疑問。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"②用“如果...會發生什麼？”來開啓組合模式（組合創新）","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"借用已有的想法，把一些看起來不相干、已經存在的各種想法、影響因素、各種事物進行組合混搭，形成新的事物。","attrs":{}}]},{"type":"codeblock","attrs":{"lang":null},"content":[{"type":"text","text":"如果把手機、隨身聽、閱讀器組合起來，會發生什麼？--蘋果手機\n如果把遊樂場、電影組合一起，會發生什麼？ -- 迪士尼樂園","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"③用“如果不....會怎麼樣？”，開啓逆向思維。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"反其道而已之，會帶來意想不到的收穫。當團隊陷入困境，感覺難以改變現狀時，逆向思維往往容易顛覆，找到創新突破口。","attrs":{}}]},{"type":"codeblock","attrs":{"lang":null},"content":[{"type":"text","text":"如果襪子的顏色、設計混搭，不成雙出售，會怎麼樣？\n美國LittleMissMatched公司，設計了顏色混搭的彩色襪子，奇數出售，將普通的襪子打造成了時尚品。","attrs":{}}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"3、How","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“怎麼樣？”，讓想法落地，把創新落到執行力。它需要實幹精神。到這個層面的問題往往比較務實，也是我們都比較熟悉的，比如：","attrs":{}}]},{"type":"codeblock","attrs":{"lang":null},"content":[{"type":"text","text":"我們怎麼樣利用現有的資源完成這個目標？\n怎麼可以降低自己的成本？\n怎麼可以事先知道市場的需求？\n怎麼實現產品的迭代，交付更多的需求？","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在這個層級的提問，也可以有三個方法：","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"①多問問其他人會怎麼做","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"每個人都有自己的盲區，真正的盲區不是你不知道，而是你不知道自己不知道，所以需要通過他人的視角突破各自的盲區，接受或給與他人建議。","attrs":{}},{"type":"text","text":"產品的建議是什麼，客戶的建議怎麼樣，研發的視角有什麼想法，運營方案怎麼樣，同行過去怎麼做，跨行業的人遇到類似的問題怎樣做。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"②小成本試錯","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"可以用MVP的方式快速迭代試錯，帶來新的認知後，再來看怎麼做。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong","attrs":{}}],"text":"③遇到挑戰時，要用“我們”的力量","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“怎麼樣”的提問是假定了解決方案的存在，而在“怎麼樣”後面加上“可能”就意味着大家將會有更好的反思，因爲想法可能行也可能不行，“我們”意味着把“你、我、他”各自的想法變成團隊一致的想法，更具有凝聚力。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" ","attrs":{}}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"小結：","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" 管理者在激發團隊創新思考時，最主要的是給他們創造安全的土壤，促使團隊從Why、What if、How三個層面啓迪提問開啓思考並把想法落實到行動。","attrs":{}}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}