手機新戰事：華爲掉隊，誰來補位？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"回顧2020年的手機市場，有人用峯迴路轉來總結，也有人認爲是堅韌、務實，但有一點是大家普遍認同的——充滿不確定性。畢竟手機行業鮮少像現在這樣，受疫情和地緣政治風險的影響如此之大。再加上恰逢5G換機潮，手機市場風起雲湧，一場洗牌正在進行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"三星、小米成最大贏家"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由於遭受美國多輪禁令，華爲發展受限，其手機市場份額逐漸釋放。從多個第三方機構披露的數據來看，2020年一季度到三季度，華爲的全球手機出貨量排名先是從第二升至第一，後又跌回第二，其出貨量在Q3同比下滑23%，這是華爲手機自2014年以來首次出貨量下跌。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/fa\/cc\/fa0ffff3a2696b1b1aaafa5e987488cc.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"據"},{"type":"link","attrs":{"href":"https:\/\/www.gartner.com\/cn\/newsroom\/press-releases\/gartner_2020_5-7-","title":"xxx","type":null},"content":[{"type":"text","text":"Gartner"}]},{"type":"text","text":"統計，智能手機行業在經歷了連續兩個季度20%的下降後，第三季度銷售量開始出現環比回升跡象。但即便廠商推出多款5G智能手機，並且一些地區的政府放鬆了隔離措施，智能手機的銷售量依然疲軟。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而在前五大廠商中，只有三星和小米在第三季度實現了增長。三星能重登榜首的原因除了華爲出貨量放緩之外，蘋果延遲至10月才推出iPhone 12也是重要因素。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"值得一提的是，該季度也是小米歷史上第二次進入全球第三的“高光時刻”。小米的增長得益於華爲市場份額的流失，同時也得益於它在中國市場以及歐洲市場的強勁表現。從中國市場看，它獲得了國內前五大廠商中唯一的正增長。"}]}]}