手机新战事：华为掉队，谁来补位？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"回顾2020年的手机市场，有人用峰回路转来总结，也有人认为是坚韧、务实，但有一点是大家普遍认同的——充满不确定性。毕竟手机行业鲜少像现在这样，受疫情和地缘政治风险的影响如此之大。再加上恰逢5G换机潮，手机市场风起云涌，一场洗牌正在进行。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"三星、小米成最大赢家"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由于遭受美国多轮禁令，华为发展受限，其手机市场份额逐渐释放。从多个第三方机构披露的数据来看，2020年一季度到三季度，华为的全球手机出货量排名先是从第二升至第一，后又跌回第二，其出货量在Q3同比下滑23%，这是华为手机自2014年以来首次出货量下跌。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/fa\/cc\/fa0ffff3a2696b1b1aaafa5e987488cc.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"据"},{"type":"link","attrs":{"href":"https:\/\/www.gartner.com\/cn\/newsroom\/press-releases\/gartner_2020_5-7-","title":"xxx","type":null},"content":[{"type":"text","text":"Gartner"}]},{"type":"text","text":"统计，智能手机行业在经历了连续两个季度20%的下降后，第三季度销售量开始出现环比回升迹象。但即便厂商推出多款5G智能手机，并且一些地区的政府放松了隔离措施，智能手机的销售量依然疲软。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而在前五大厂商中，只有三星和小米在第三季度实现了增长。三星能重登榜首的原因除了华为出货量放缓之外，苹果延迟至10月才推出iPhone 12也是重要因素。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"值得一提的是，该季度也是小米历史上第二次进入全球第三的“高光时刻”。小米的增长得益于华为市场份额的流失，同时也得益于它在中国市场以及欧洲市场的强劲表现。从中国市场看，它获得了国内前五大厂商中唯一的正增长。"}]}]}