{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"中國移動遊戲行業在疫情期間實現快速增長，2020 年第三季度中國移動端遊戲市場實際銷售收入達到 508.5 億元，表現非常亮眼。但是，對於很多家長來說，他們對遊戲的態度不太好，說是深惡痛絕也不爲過，這對遊戲行業的從業者來說可謂說非常大的問題，如何突破遊戲困境，實現可持續發展，對於很多人來說是個謎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就在 2020 年 10 月 24 日舉行的 GTLC 成都站上，我們邀請了數字天空 CTO 覃小春講述遊戲行業的突破與重生，歡迎大家圍觀閱讀。本文根據《手游到科技文化公司重生之痛》分享演講整理而成。Enjoy~"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"嘉賓介紹："},{"type":"text","text":"覃小春，數字天空 CTO、"},{"type":"link","attrs":{"href":"https:\/\/tgo.infoq.cn\/","title":"xxx","type":null},"content":[{"type":"text","text":"TGO 鯤鵬會"}]},{"type":"text","text":"（成都）學員；2009 年加入數字天空，數十年裏致力於遊戲前後端研發，遊戲生產效率提升以及企業管理。作爲技術行業中享有盛名的大咖，覃小春行事低調，對工作熱情飽滿，多次受邀作爲活動嘉賓出席會議，分享交流在遊戲行業的管理心得。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"大家好，我是成都數字天空 CTO 覃小春，也是 TGO 鯤鵬會成都的學員。我加入 GTO 鯤鵬會已經 3 年了，在這 3 年裏，我和同事一直忙於一件事——數字天空的重生。接下來我會詳細介紹一下什麼是重生，爲何要重生，以及如何重生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/hsheZ4Mfss4kD035.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上面這張圖是這次分享的 PPT 封面，注意左邊並不是實拍圖片，而是一個能在三維引擎裏面動起來的模型。可以理解成在完遊戲時，能進行互動的角色。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"國內外很多開發者都有這樣的疑惑：“如何能讓中國人做出一個好的影視作品，或者好的遊戲作品，我們的技術是否可以做到？” 而當我們去嘗試過之後，發現中國的技術是完全沒問題的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技術沒有問題，那遊戲行業是否存在問題呢？在這方面數字天空思考得非常多。我們做了好多年的遊戲，在成都也算小有名氣。大家都知道遊戲行業一直都很賺錢，但是遊戲從業者也常常會有很多困惑和尷尬。很多當了父母的人都有這樣的感受，無論是自己小孩學校裏的老師或者親戚朋友，都會認爲孩子玩遊戲是玩物喪志會影響學習。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"試想一下，如果社會大衆對遊戲產品普遍存在偏見，那這件事情的可持續性發展會不會有問題？那麼到底做遊戲這件事錯了嗎？還是說遊戲行業有問題？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們在經過審慎思考和討論後，得出來這樣一個結論：遊戲和電影沒有太大的差別，他們都是文化不同的載體。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"比如 2019 年《哪吒之魔童降世》很火，大家都願意到影院去看，貢獻了非常高的票房？2020 年的《八佰》大家也都很喜歡，甚至不少人爲之落淚。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"電影與遊戲都是"},{"type":"link","attrs":{"href":"https:\/\/baike.baidu.com\/item\/%E6%95%B0%E5%AD%97%E5%AA%92%E4%BD%93%E8%89%BA%E6%9C%AF","title":"xxx","type":null},"content":[{"type":"text","text":"數字媒體藝術"}]},{"type":"text","text":"，他們最主要的差異是互動性，遊戲的互動性很高，玩家可以有自己的想法與設定，那電影中劇情發展是由導演設定的，觀衆基本無法參與互動。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"另外一個差異是文化，很多電影中表達了非常優秀的文化設定，但我們國內之前開發的很多遊戲，很少去傳播正向積極的文化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"把遊戲看做一種文化傳播的載體，它僅僅只是一種工具。如果能這樣重新定義遊戲，那麼做這件事就非常有價值和意義。所以這又引出一個問題，做遊戲最核心的地方在哪裏？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我認爲二者同爲文化載體，遊戲和電影在創作理念上可以相互借鑑。比如電影會走向遊戲化，遊戲也會像電影一樣，擁有更高的品質、更好的畫面、更好的故事以及更深刻的內容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這就是我們在思考之後決定“重生”的一個原因。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"思考：遊戲公司如何持續發展？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有了大方向之後，應該如何做好一家遊戲公司，並做到持續性地發展？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我認爲關鍵點有兩個：首先是遊戲的品質，其次是公司的生產能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"數字天空在這次重生變革中重新定義了自我角色：我們不再像以前一樣，是一家單純的遊戲公司，而是一家科技文化公司。技術將作爲我們所有遊戲產品的基礎，遊戲的品質會作爲我們最爲關注的話題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"要提升遊戲的品質，需要從兩個方面入手。首先是必須要有科技，另外是需要結合中國文化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲什麼要有科技？因爲要呈現好的內容，必須要有科技支撐。採用傳統的開發模式，讓大家全靠體力、依靠加班幹開發，通過堆量的方式是無法制作出高品質作品的。研發並應用了對應的技術，數字天空就可以對標好萊塢，做出更優質的遊戲內容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲什麼需要結合中國文化？中國有五千年優秀的傳統文化，但是很少有人把它用新的方式去解讀。我之前遇到四川師範的一位歷史系博士，他送了我三本很厚的書，是他解讀的中國很多的內容。這三本書一共才銷售出 1000 多本。我翻看了這三本書，由於很多字都不認識，就束之高閣啦，如果歷史書都做成這樣，我肯定會因爲看不懂而選擇棄書。中國古代的文化瑰寶需要一些時間去解讀，然後用通俗易懂的方式演繹出來，才能讓普羅大衆理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲結合文化之後，我們非常希望給大家帶來一些有趣的，不一樣的新體驗，當然這件事情極具挑戰性。需要在多個方面作出調整。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"策略：用文化解決“重生”挑戰"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首要問題是尋找專項性的人才。想達成我們的願景，之前的遊戲行業缺乏這樣的人才，比如我們需要導演。之前公司HR 好不容易從動畫公司找了一個，我們與這位導演交流後發現彼此無法溝通。因爲行業跨度大，將一個新的流程引到遊戲開發中來，並不是每個人都能理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其次是我們需要專業的演員。遊戲對於動捕演員的要求非常高，演員的表情需要細緻到位，還需要有文化的理解力，有時甚至需要懂得一些數字化，目前行業內這樣滿足需求的演員少之又少。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在搭建團隊的很長的一段時間裏，爲了找到這些合適的人才，我們團隊每天下午六點就開始宴請各式各樣的演員，常常聊到凌晨兩點左右。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最終歷經千辛萬苦湊齊了一幫人，但團隊的磨合又成了新的問題。新團隊成員常常會碰到掐架的情況，這些都需要去落地解決。除此之外，還有同事會因爲缺少耐心而出現諸如“這事情行不通，無法做出來”等負面的情緒，這都需要去不斷的溝通協調；此外，老闆也因爲策略需求會帶來壓力等等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這種情況之下，我們必須要堅定信心——相信自己可以把這件事情做出來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/0QAvN9WWTKMAmwyR.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着團隊結構搭建的進行，整個研發脈絡以及思路越來越清晰了，當我們和不同行業的人交流碰撞的時候，發現遊戲可以運用到非常多的行業。大家對遊戲的熱愛程度也在不斷加強，這極大的增加了事情成功的概率。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我記得有個朋友問我：“如果失敗怎麼辦？”我告訴他：“我一直在想辦法讓項目成功，目前沒有想過失敗，”如果不能很堅定地告訴他，我的心裏就會播下一顆失敗的種子，這顆種子往往會對結果產生影響。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/1WhH2fiG8yNbtonB.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果內在不夠強大，那必定會面臨一件事情——五馬分屍，就像這張圖裏展示的一樣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這說明什麼呢？就是我們前行的過程中，一定需要把方向調整一致，讓大家齊心協力的快速奔向同一目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"除了上面講到的內容，我們之前所有的技術可能已經無法適配現在的發展，每當講述技術的時候，總是很緊張。但是我必須要解決問題。我只能把技術修改成有效的方法，去完成這個目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來，我才發現問題的核心不是技術，核心是目標，以及爲目標尋找到一個有效的落地方式。現在技術發展這麼快，從技術爲出發點去考慮，一定會出問題。我們一定要回到尋找有效的方法去解決問題。解決問題是核心，技術僅僅是輔助工具和路徑而已。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"說到對技術的看法，阿里的文化對我觸動很大，在他們的園區裏有一個雕塑，一個“沒有面容”的雕塑，寓意很有趣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/qrMphdRLsEzMtmit.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"不要把自己看得太重，不要談技術多牛，重要的是解決實際問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技術人員做管理的時候，常常會有一個毛病——自戀，總認爲自己很牛，當出現這種現象時，團隊將會出現大的問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這時候技術管理者需要去相信他人，共同合作，給予後輩犯錯的機會，這樣去推進團隊做事情，才能會變得輕鬆起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"講完這些，再跟大家分享一些有意思的事情，是關於我們在做遊戲上的一些探索。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"態度：去解決問題，並勇爭上游"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/SI0bntu6GykfCxjr.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲中經常需要"},{"type":"link","attrs":{"href":"https:\/\/zhuanlan.zhihu.com\/p\/341514433","title":"xxx","type":null},"content":[{"type":"text","text":"建模"}]},{"type":"text","text":"，如果需要將這個演員進行三維還原，就需要形狀，皮膚顏色貼圖以及法線貼圖。有了這些要素才能把這個演員在虛擬空間中最大程度的還原。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這方面的研究國外做得很不錯，但是需要把所有演員送過去掃描重建，這是極其不現實的。但國內建模效果卻相對較差，呈現出來的效果無法達到使用標準。後來經過我們的努力，自研了一套掃描重建的設備和技術，達到了國際一流的重建效果。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"中間的研發過程就暫且不表，在研發過程中間發生了一件事，對我打擊挺大的。就是當項目進行到一半時，一位同事洋洋灑灑寫了篇文章發到公司內部，文章主要是評價公司發展方向錯誤，進展緩慢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我痛心地看完了整篇文章，開始有些懷疑自己的項目，因爲當時的數字天空既沒有案例，又沒有數據，硬件也不完備，算法也還需要調試。這一系列困難都會阻撓着我，心裏一直是沒有底的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來遇到讓我重提信心是另外一件事，一家同類型的遊戲公司，他們的代表人來參觀我們的時候，感嘆道：“與你們相比，我們公司過去 10 年時間都白做啦。”他是指我們已經可以做出非常高品質的角色模型。他不知道的是，我和我的小夥伴們爲了把項目做好，天天打地鋪，睡在辦公司，隨時應對各種問題。好多同事的白頭髮日漸增多，甚至有的還掉頭髮。但最後呈現品質的新高度，代表着我們技術水平一次新的重生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這是靜態展示的方面，在它們完成之外，數字天空還需要做動態模擬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"動態模擬的難點，在於需要實時展示——在演員表演之後，馬上需要呈現出實時表演的結果。爲了得到精度更高的動畫數據，我們採購了國外的一套動作捕捉系統。然後訓練演員進行數字化的表演。這些演員專業素養很高，訓練也相當刻苦，最後呈現出來的效果也非常好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"具備了身體動作捕捉能力以後，那麼新的問題又呈現出來，手指由於關節太多一般的動捕技術無法實現。有一家以色列產品據說在這方面做得不錯，但在我們耗費鉅額資金購買設備之後，發現這個產品壓根就無法使用。進口的設備需要緊緊地戴在手上，造成演員的手指常常因爲無法血液不通而發黑，進而影響表演時間。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"引進的設備無法解決這個問題，公司老闆給我挖了一個大“坑”——使用人工智能去解決。嘗試過後結果仍然精度不足，開發這個技術難度大到逼走了一位和我共事多年的同事。所以說，人工智能還處在需要提升的層面，不要指望人工智能會解決一切的問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來經過不斷的嘗試和努力，我們終於解決了這個問題，還得到了中科院朋友的極大的肯定，他們說：“你們在這個領域應該是世界第一”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在技術問題都都搞定之後，就輪到演員上場啦，下圖就是大家在訓練時，對着鏡子練習動作。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/ZPHgIaGPnHCEtySP.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"演員的表情訓練是爲了後續的掃描與捕捉，曾經有家公司由於演員表演不到位，後續需要修改的工作量非常大，因此就浪費了很多的人力。所以這些細節都需要注意到。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"每個行業都有各自的特點和壁壘，遊戲動作如果設計的粗糙隨意，品質必然會很差，只有當遊戲品質過關，用戶纔會喜歡。當我們去實際解決用戶問題的時候，用戶纔會尊重並認可你。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲製作是一套完整的體系，這套完整的體系對於整個數字化生產來說都有不錯的價值，以外，遊戲製作必須要用真實的人去檢測建模，才能達到高質量的效果，所以不僅僅只是購買一套設備，實際上是開發了一系列的軟件。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"還是我之前強調的：軟件技術不是重點，核心是如何利用好這些技術解決問題。企業需要製作更加優良的內容，將業務聚焦於用戶，爲用戶交付有價值的東西，將文化內容向國外以及國內輸出。不應該只關注純技術角度，去關注業務以及擅長的部分，纔是企業的核心競爭力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於未來的一個計劃，數字天空將會和行業一起來架構整個生態系統，我們會選擇一個合適的時機將技術和經驗都分享給大家，期待各位同行以最低的成本爲行業做出更好的貢獻。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"方法：找準方向，持續“挖坑”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"講了很多做遊戲方面的感悟和體會，最後來談談作爲技術管理者的一些經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很多人說 CTO 的作用是幫助 CEO 填“坑”，CEO 吹的牛都讓 CEO 去實現，這種說法不正確。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"因爲 CEO 常常挖個坑就轉身離去，剩下的工作就交給 CTO 了，但作爲 CTO 首先要做的不應該是填坑，而是需要把坑挖深，只有深挖來之後才知道下面有沒有珍寶。當然最後把坑挖出來之後，還得想辦法把坑填了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有同事跟我講 CTO 不是做技術的，需要解決多方面的問題。哪裏需要我們，就得去哪裏，分工無需明確，也不應該明確。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在疫情之下，很多公司業務似乎不太好，反觀遊戲行業似乎蒸蒸向榮，很多人想要進入遊戲行業。其實我不建議大家盲目進入這個行業。深耕在自己所在的行業，把“坑”挖深，纔是風口，風口一定留給自己挖出來的那些人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們常常之看到別人的一夜暴富，但是沒有看到他們背後“持續深挖”的努力。比如：最近螞蟻金服要上市，很多人就說成了很多億萬富翁。如果現在你去螞蟻金服就太遲了，沒有貢獻，就別談財富。當你有很強的價值，並且在這個行業裏面做了很長的時間，財富等都會慢慢積累起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所以，大家一定要找準行業，找準方向，持續挖掘。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天的分享就到這兒，謝謝大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/r7W0IIWHk2e3xVrH.JPG!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":null,"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}
從遊戲到科技文化公司，CTO 爲何需要持續“挖坑”？
{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"中國移動遊戲行業在疫情期間實現快速增長，2020 年第三季度中國移動端遊戲市場實際銷售收入達到 508.5 億元，表現非常亮眼。但是，對於很多家長來說，他們對遊戲的態度不太好，說是深惡痛絕也不爲過，這對遊戲行業的從業者來說可謂說非常大的問題，如何突破遊戲困境，實現可持續發展，對於很多人來說是個謎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"就在 2020 年 10 月 24 日舉行的 GTLC 成都站上，我們邀請了數字天空 CTO 覃小春講述遊戲行業的突破與重生，歡迎大家圍觀閱讀。本文根據《手游到科技文化公司重生之痛》分享演講整理而成。Enjoy~"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"嘉賓介紹："},{"type":"text","text":"覃小春，數字天空 CTO、"},{"type":"link","attrs":{"href":"https:\/\/tgo.infoq.cn\/","title":"xxx","type":null},"content":[{"type":"text","text":"TGO 鯤鵬會"}]},{"type":"text","text":"（成都）學員；2009 年加入數字天空，數十年裏致力於遊戲前後端研發，遊戲生產效率提升以及企業管理。作爲技術行業中享有盛名的大咖，覃小春行事低調，對工作熱情飽滿，多次受邀作爲活動嘉賓出席會議，分享交流在遊戲行業的管理心得。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"大家好，我是成都數字天空 CTO 覃小春，也是 TGO 鯤鵬會成都的學員。我加入 GTO 鯤鵬會已經 3 年了，在這 3 年裏，我和同事一直忙於一件事——數字天空的重生。接下來我會詳細介紹一下什麼是重生，爲何要重生，以及如何重生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/hsheZ4Mfss4kD035.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上面這張圖是這次分享的 PPT 封面，注意左邊並不是實拍圖片，而是一個能在三維引擎裏面動起來的模型。可以理解成在完遊戲時，能進行互動的角色。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"國內外很多開發者都有這樣的疑惑：“如何能讓中國人做出一個好的影視作品，或者好的遊戲作品，我們的技術是否可以做到？” 而當我們去嘗試過之後，發現中國的技術是完全沒問題的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技術沒有問題，那遊戲行業是否存在問題呢？在這方面數字天空思考得非常多。我們做了好多年的遊戲，在成都也算小有名氣。大家都知道遊戲行業一直都很賺錢，但是遊戲從業者也常常會有很多困惑和尷尬。很多當了父母的人都有這樣的感受，無論是自己小孩學校裏的老師或者親戚朋友，都會認爲孩子玩遊戲是玩物喪志會影響學習。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"試想一下，如果社會大衆對遊戲產品普遍存在偏見，那這件事情的可持續性發展會不會有問題？那麼到底做遊戲這件事錯了嗎？還是說遊戲行業有問題？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們在經過審慎思考和討論後，得出來這樣一個結論：遊戲和電影沒有太大的差別，他們都是文化不同的載體。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"比如 2019 年《哪吒之魔童降世》很火，大家都願意到影院去看，貢獻了非常高的票房？2020 年的《八佰》大家也都很喜歡，甚至不少人爲之落淚。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"電影與遊戲都是"},{"type":"link","attrs":{"href":"https:\/\/baike.baidu.com\/item\/%E6%95%B0%E5%AD%97%E5%AA%92%E4%BD%93%E8%89%BA%E6%9C%AF","title":"xxx","type":null},"content":[{"type":"text","text":"數字媒體藝術"}]},{"type":"text","text":"，他們最主要的差異是互動性，遊戲的互動性很高，玩家可以有自己的想法與設定，那電影中劇情發展是由導演設定的，觀衆基本無法參與互動。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"另外一個差異是文化，很多電影中表達了非常優秀的文化設定，但我們國內之前開發的很多遊戲，很少去傳播正向積極的文化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"把遊戲看做一種文化傳播的載體，它僅僅只是一種工具。如果能這樣重新定義遊戲，那麼做這件事就非常有價值和意義。所以這又引出一個問題，做遊戲最核心的地方在哪裏？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我認爲二者同爲文化載體，遊戲和電影在創作理念上可以相互借鑑。比如電影會走向遊戲化，遊戲也會像電影一樣，擁有更高的品質、更好的畫面、更好的故事以及更深刻的內容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這就是我們在思考之後決定“重生”的一個原因。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"思考：遊戲公司如何持續發展？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有了大方向之後，應該如何做好一家遊戲公司，並做到持續性地發展？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我認爲關鍵點有兩個：首先是遊戲的品質，其次是公司的生產能力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"數字天空在這次重生變革中重新定義了自我角色：我們不再像以前一樣，是一家單純的遊戲公司，而是一家科技文化公司。技術將作爲我們所有遊戲產品的基礎，遊戲的品質會作爲我們最爲關注的話題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"要提升遊戲的品質，需要從兩個方面入手。首先是必須要有科技，另外是需要結合中國文化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲什麼要有科技？因爲要呈現好的內容，必須要有科技支撐。採用傳統的開發模式，讓大家全靠體力、依靠加班幹開發，通過堆量的方式是無法制作出高品質作品的。研發並應用了對應的技術，數字天空就可以對標好萊塢，做出更優質的遊戲內容。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲什麼需要結合中國文化？中國有五千年優秀的傳統文化，但是很少有人把它用新的方式去解讀。我之前遇到四川師範的一位歷史系博士，他送了我三本很厚的書，是他解讀的中國很多的內容。這三本書一共才銷售出 1000 多本。我翻看了這三本書，由於很多字都不認識，就束之高閣啦，如果歷史書都做成這樣，我肯定會因爲看不懂而選擇棄書。中國古代的文化瑰寶需要一些時間去解讀，然後用通俗易懂的方式演繹出來，才能讓普羅大衆理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲結合文化之後，我們非常希望給大家帶來一些有趣的，不一樣的新體驗，當然這件事情極具挑戰性。需要在多個方面作出調整。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"策略：用文化解決“重生”挑戰"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首要問題是尋找專項性的人才。想達成我們的願景，之前的遊戲行業缺乏這樣的人才，比如我們需要導演。之前公司HR 好不容易從動畫公司找了一個，我們與這位導演交流後發現彼此無法溝通。因爲行業跨度大，將一個新的流程引到遊戲開發中來，並不是每個人都能理解。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"其次是我們需要專業的演員。遊戲對於動捕演員的要求非常高，演員的表情需要細緻到位，還需要有文化的理解力，有時甚至需要懂得一些數字化，目前行業內這樣滿足需求的演員少之又少。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在搭建團隊的很長的一段時間裏，爲了找到這些合適的人才，我們團隊每天下午六點就開始宴請各式各樣的演員，常常聊到凌晨兩點左右。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最終歷經千辛萬苦湊齊了一幫人，但團隊的磨合又成了新的問題。新團隊成員常常會碰到掐架的情況，這些都需要去落地解決。除此之外，還有同事會因爲缺少耐心而出現諸如“這事情行不通，無法做出來”等負面的情緒，這都需要去不斷的溝通協調；此外，老闆也因爲策略需求會帶來壓力等等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這種情況之下，我們必須要堅定信心——相信自己可以把這件事情做出來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/0QAvN9WWTKMAmwyR.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着團隊結構搭建的進行，整個研發脈絡以及思路越來越清晰了，當我們和不同行業的人交流碰撞的時候，發現遊戲可以運用到非常多的行業。大家對遊戲的熱愛程度也在不斷加強，這極大的增加了事情成功的概率。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我記得有個朋友問我：“如果失敗怎麼辦？”我告訴他：“我一直在想辦法讓項目成功，目前沒有想過失敗，”如果不能很堅定地告訴他，我的心裏就會播下一顆失敗的種子，這顆種子往往會對結果產生影響。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/1WhH2fiG8yNbtonB.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果內在不夠強大，那必定會面臨一件事情——五馬分屍，就像這張圖裏展示的一樣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這說明什麼呢？就是我們前行的過程中，一定需要把方向調整一致，讓大家齊心協力的快速奔向同一目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"除了上面講到的內容，我們之前所有的技術可能已經無法適配現在的發展，每當講述技術的時候，總是很緊張。但是我必須要解決問題。我只能把技術修改成有效的方法，去完成這個目標。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來，我才發現問題的核心不是技術，核心是目標，以及爲目標尋找到一個有效的落地方式。現在技術發展這麼快，從技術爲出發點去考慮，一定會出問題。我們一定要回到尋找有效的方法去解決問題。解決問題是核心，技術僅僅是輔助工具和路徑而已。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"說到對技術的看法，阿里的文化對我觸動很大，在他們的園區裏有一個雕塑，一個“沒有面容”的雕塑，寓意很有趣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/qrMphdRLsEzMtmit.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"不要把自己看得太重，不要談技術多牛，重要的是解決實際問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"技術人員做管理的時候，常常會有一個毛病——自戀，總認爲自己很牛，當出現這種現象時，團隊將會出現大的問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這時候技術管理者需要去相信他人，共同合作，給予後輩犯錯的機會，這樣去推進團隊做事情，才能會變得輕鬆起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"講完這些，再跟大家分享一些有意思的事情，是關於我們在做遊戲上的一些探索。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"態度：去解決問題，並勇爭上游"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/SI0bntu6GykfCxjr.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲中經常需要"},{"type":"link","attrs":{"href":"https:\/\/zhuanlan.zhihu.com\/p\/341514433","title":"xxx","type":null},"content":[{"type":"text","text":"建模"}]},{"type":"text","text":"，如果需要將這個演員進行三維還原，就需要形狀，皮膚顏色貼圖以及法線貼圖。有了這些要素才能把這個演員在虛擬空間中最大程度的還原。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這方面的研究國外做得很不錯，但是需要把所有演員送過去掃描重建，這是極其不現實的。但國內建模效果卻相對較差，呈現出來的效果無法達到使用標準。後來經過我們的努力，自研了一套掃描重建的設備和技術，達到了國際一流的重建效果。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"中間的研發過程就暫且不表，在研發過程中間發生了一件事，對我打擊挺大的。就是當項目進行到一半時，一位同事洋洋灑灑寫了篇文章發到公司內部，文章主要是評價公司發展方向錯誤，進展緩慢。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我痛心地看完了整篇文章，開始有些懷疑自己的項目，因爲當時的數字天空既沒有案例，又沒有數據，硬件也不完備，算法也還需要調試。這一系列困難都會阻撓着我，心裏一直是沒有底的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來遇到讓我重提信心是另外一件事，一家同類型的遊戲公司，他們的代表人來參觀我們的時候，感嘆道：“與你們相比，我們公司過去 10 年時間都白做啦。”他是指我們已經可以做出非常高品質的角色模型。他不知道的是，我和我的小夥伴們爲了把項目做好，天天打地鋪，睡在辦公司，隨時應對各種問題。好多同事的白頭髮日漸增多，甚至有的還掉頭髮。但最後呈現品質的新高度，代表着我們技術水平一次新的重生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這是靜態展示的方面，在它們完成之外，數字天空還需要做動態模擬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"動態模擬的難點，在於需要實時展示——在演員表演之後，馬上需要呈現出實時表演的結果。爲了得到精度更高的動畫數據，我們採購了國外的一套動作捕捉系統。然後訓練演員進行數字化的表演。這些演員專業素養很高，訓練也相當刻苦，最後呈現出來的效果也非常好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"具備了身體動作捕捉能力以後，那麼新的問題又呈現出來，手指由於關節太多一般的動捕技術無法實現。有一家以色列產品據說在這方面做得不錯，但在我們耗費鉅額資金購買設備之後，發現這個產品壓根就無法使用。進口的設備需要緊緊地戴在手上，造成演員的手指常常因爲無法血液不通而發黑，進而影響表演時間。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"引進的設備無法解決這個問題，公司老闆給我挖了一個大“坑”——使用人工智能去解決。嘗試過後結果仍然精度不足，開發這個技術難度大到逼走了一位和我共事多年的同事。所以說，人工智能還處在需要提升的層面，不要指望人工智能會解決一切的問題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來經過不斷的嘗試和努力，我們終於解決了這個問題，還得到了中科院朋友的極大的肯定，他們說：“你們在這個領域應該是世界第一”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在技術問題都都搞定之後，就輪到演員上場啦，下圖就是大家在訓練時，對着鏡子練習動作。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/ZPHgIaGPnHCEtySP.png!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":[{"key":"width","value":"100%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"演員的表情訓練是爲了後續的掃描與捕捉，曾經有家公司由於演員表演不到位，後續需要修改的工作量非常大，因此就浪費了很多的人力。所以這些細節都需要注意到。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"每個行業都有各自的特點和壁壘，遊戲動作如果設計的粗糙隨意，品質必然會很差，只有當遊戲品質過關，用戶纔會喜歡。當我們去實際解決用戶問題的時候，用戶纔會尊重並認可你。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"遊戲製作是一套完整的體系，這套完整的體系對於整個數字化生產來說都有不錯的價值，以外，遊戲製作必須要用真實的人去檢測建模，才能達到高質量的效果，所以不僅僅只是購買一套設備，實際上是開發了一系列的軟件。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"還是我之前強調的：軟件技術不是重點，核心是如何利用好這些技術解決問題。企業需要製作更加優良的內容，將業務聚焦於用戶，爲用戶交付有價值的東西，將文化內容向國外以及國內輸出。不應該只關注純技術角度，去關注業務以及擅長的部分，纔是企業的核心競爭力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於未來的一個計劃，數字天空將會和行業一起來架構整個生態系統，我們會選擇一個合適的時機將技術和經驗都分享給大家，期待各位同行以最低的成本爲行業做出更好的貢獻。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"方法：找準方向，持續“挖坑”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"講了很多做遊戲方面的感悟和體會，最後來談談作爲技術管理者的一些經驗。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很多人說 CTO 的作用是幫助 CEO 填“坑”，CEO 吹的牛都讓 CEO 去實現，這種說法不正確。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"因爲 CEO 常常挖個坑就轉身離去，剩下的工作就交給 CTO 了，但作爲 CTO 首先要做的不應該是填坑，而是需要把坑挖深，只有深挖來之後才知道下面有沒有珍寶。當然最後把坑挖出來之後，還得想辦法把坑填了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有同事跟我講 CTO 不是做技術的，需要解決多方面的問題。哪裏需要我們，就得去哪裏，分工無需明確，也不應該明確。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在疫情之下，很多公司業務似乎不太好，反觀遊戲行業似乎蒸蒸向榮，很多人想要進入遊戲行業。其實我不建議大家盲目進入這個行業。深耕在自己所在的行業，把“坑”挖深，纔是風口，風口一定留給自己挖出來的那些人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我們常常之看到別人的一夜暴富，但是沒有看到他們背後“持續深挖”的努力。比如：最近螞蟻金服要上市，很多人就說成了很多億萬富翁。如果現在你去螞蟻金服就太遲了，沒有貢獻，就別談財富。當你有很強的價值，並且在這個行業裏面做了很長的時間，財富等都會慢慢積累起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所以，大家一定要找準行業，找準方向，持續挖掘。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今天的分享就到這兒，謝謝大家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/uploader.shimo.im\/f\/r7W0IIWHk2e3xVrH.JPG!thumbnail?fileGuid=QyWvTtkWRDcRHTYY","alt":null,"title":null,"style":null,"href":null,"fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}
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