讓智能更落地，讓中臺更智能

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"今年7月，滴滴的業務中臺更名爲“智能中臺”，這樣“集中”和“智能”的部署意味着什麼？，滴滴出行CTO張博在不久前的中臺團隊會議上說：“大家不要把自己當做一個研發團隊，更不是一個產品團隊，而要把自己當做一個 to B的解決方案提供方，提供全量全鏈條的產品加服務方案。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這個爲全公司各業務提供解決方案的團隊，正是符合滴滴低毛利的業務特點，持續追求高效率的關鍵一環。負責人楊毅說，中臺的同學既要“活”——會溝通，願意深入理解業務；又要“穩”，能從中沉澱出平臺能力，不斷複用，還要有“功成不必在我”的格局。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"董琳："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"不忘初心，用心服務"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"▔"},{"type":"text","text":" "}]},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/12\/12734ef8307e5be077d2d22b369b0c58.gif","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"7月9日，董琳正式加入智能中臺支付產品中心團隊。“大到一個國家的經濟發展的GDP，中到一個公司的 G M V，小到一個小作坊的收入，支付都是非常重要的環節，它是必不可少的。”帶着這樣的使命感，董琳一頭扎進了各種各樣的需求中。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第一個月，她至少認識了七八十位新同事。除了智能中臺的產品研發，還要去網約車、花小豬、貨運、兩輪車等各個業務方“拜訪”，從相關負責人，到產品研發、運營等都要建立聯繫，還要迅速熟悉財務、法務、稅務等相關要求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"董琳在其中做了大量的溝通工作， “智能中臺這個角色，要支持所有業務。如何既做通用的支持，又要滿足不同業務線的個性化需求，中間的平衡有時會很難掌握。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/f9\/f90eb77dc76dbdbc6cbd4f64acfec0b1.gif","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她的企業IM簽名是“服務者心態”，和團隊是這樣解釋的：“我們做產品的，一定是以用戶價值爲初心的，在這個初心的前提下，要對業務方有服務者心態，就是有業務方來找我，要問他的場景是什麼，希望什麼樣的服務，有時候業務說他需要一匹馬，如果我們說‘馬沒有，驢和騾子你要不要？’這肯定不行，我們要去了解業務需要的其實是‘快’，那他要一匹馬，我們能給他自行車，甚至是汽車，這難道不香嗎？同時我們還要有強大的心力，哪怕一天有幾十個需求找過來，還是要保持對待初戀般的心態，跟每個人都非常積極地溝通。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"現在，董琳正在把這些紛亂如麻的需求逐漸理順，當遇到幾個需求很像，就思考能不能做自動化，讓業務自助配置？“提效”、“複用”這樣的詞反覆出現在中臺的各種討論中，能否從“被業務推着走”，到不斷抽象提煉出更高效的系統，進而引領業務，支撐集團衆多業務高速增長，就要不斷錘鍊、創新，更少不了董琳這樣的服務者心態。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"高智峯："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"站到用戶視角"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"▔"}]},{"type":"image","attrs":{"src":"","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"同樣每天在思考通過抽象系統實現能力的複用，實現降本提效創造用戶價值的，還有智能中臺賬單計價團隊的研發工程師高智峯。加入智能中臺後，他自己完成了一個觀念上的轉變。“以前，我們是站在技術自己的角度看系統的成熟度，現在，我們的視角是跟業務去合作共贏，根據業務的發展趨勢來迭代我們的系統，對業務的支持度更友好，通過賦能業務來產生用戶價值。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"視角的轉變也帶了工作方式的轉變。“原來我們是一個需求支持方，業務不斷提需求，我們來實現，但實現的效率不夠高，只能慢慢排期慢慢實現，業務方也有抱怨。現在我們從業務方的角度去看問題，把業務上個性化的訴求抽象，搭建成我們的系統，後面就很方便地去支持業務了。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"年初疫情爆發時，滴滴臘月二十九在武漢成立了醫護保障車隊，免費服務醫護人員。智峯團隊緊急開發了2天，實現了爲打車的醫護人員免單的需求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/8a\/8ab99267dac0f81e706aeca72d80b184.gif","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"團隊發現，醫護保障車隊陸續在很多城市成立，不僅是醫護人員，還可能支持其他特定人羣的免單或優惠，可以做一個系統嗎？就這樣，靈活配置化的價格運營系統EVA（elastic value allocation）誕生了，可以考慮人羣、時間、空間、業務等多種因素，支持跨地域、跨業務的運營活動。再有相關需求，不需重新開發，用EVA配置分鐘級就能上線。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"EVA也正像《機器人總動員》裏那個暖暖的小機器人一樣，做了很多充滿溫度的事，除了爲醫護人員免單外，還有爲高考考生優惠活動、孕媽專車優惠等項目的上線提供了支持。不僅如此，在青桔917、930、1023衝單的過程中也發揮了重要作用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在智峯看來，更多EVA的誕生，能讓整個集團的運營效率提升、成本降低，這帶給他很大的成就感。他和團隊也從一個被動的需求實現方，變成了解決方案提供方，爲更多的業務賦能，創造更多的價值。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"瀋海峯："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"讓智能更落地，讓中臺更智能"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"▔"}]},{"type":"image","attrs":{"src":"","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以前，這樣的場景比比皆是：司機開着車送乘客，導航提示“立即左轉”，可路上有防護欄無法轉彎，直行後，導航還提示“左轉、左轉”，司機一生氣罵一句：“你瞎啊！”對於傳統地圖系統來說，它確實是“瞎”的，看不見路上新添的護欄，更看不到路網信息的變化。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這種“瞎”的局面在機場、火車站中司乘見面時更加明顯。司機在電話裏喊“你看見一個廣告牌沒有？”乘客喊得更大聲：“沒有，師傅你到底在哪裏？”繞來繞去找不到彼此，常常成爲旅途中很沮喪的感受。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"疫情期間同樣做了不少暖心事的，還有AI視覺團隊。大年三十，瀋海峯所在的AI視覺團隊聯合桔視產研團隊，僅用了23小時，即上線了口罩識別算法，實現了對全國網約車司機小時級別的佩戴口罩信息分析。與此同時，中臺還開發了“支付前對駕駛員進行口罩評價”功能。什麼意思呢？就是全力保證網約車司機在接單過程中佩戴口罩，做到防疫規定。這一系列重要的舉措，給廣大的乘客帶來難得的信任感和安全感，也保障了司機師傅們的安全健康。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/98\/98162f3d0f3f65f7cdca7742de953879.gif","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“滴滴在這種關鍵時刻所展示出來的大企業的責任感和擔當，讓我非常自豪。我們AI算法普通的用戶平時是很難感知到的，這個時候能爲抗疫工作做出貢獻，真的很驕傲。”瀋海峯提到。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"23小時算法上線是怎麼做到的？離不開前期的沉澱和努力。在2019年，滴滴AI團隊聯合北郵PRIS團隊提出的人臉檢測DFS算法，就獲得了世界最權威的人臉檢測公開評測集WIDER FACE的五項第一，一項第二的好成績。正是有了這些日積月累的能力，纔有了疫情關鍵時刻的出色表現。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從事AI工作20年的瀋海峯，當初就是被滴滴的出行生態所吸引，認定AI視覺在這裏會有非常廣闊的落地場景。如今，AI視覺不僅僅在車內安全方面，更在交通安全和道路感知方面發揮着更大的作用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"隨着AI與中臺的聯合，瀋海峯感到AI的落地速度將進一步加快。不僅僅是爲業務賦能，還可以給整個中臺賦能，讓中臺的效率插上AI的翅膀，爲全集團提供更加智能的全鏈路解決方案。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.geekbang.org\/infoq\/61\/617b45c4e0542f0ca08bc3078bb4305a.gif","alt":"Image","title":null,"style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":null,"fromPaste":true,"pastePass":true}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"「中臺」似乎是這幾年一個流行趨勢，但是想做好中臺並不容易。在今年滴滴增長主題的背景下，中臺正發揮着越來越重要的作用。相信有了AI的加入，集「中」生「智」的中臺將成爲多快好省、更有能量的中臺。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"horizontalrule"},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"頭圖：Unsplash"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作者：滴滴智能中臺"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"原文：https:\/\/mp.weixin.qq.com\/s\/_76SkW3SAzzEhY1pMbOUJg"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"原文：讓智能更落地，讓中臺更智能"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"來源：滴滴技術 - 微信公衆號 [ID：didi_tech]"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"轉載：著作權歸作者所有。商業轉載請聯繫作者獲得授權，非商業轉載請註明出處。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}